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I’m James A. Cooke, a Brookfield, MA-based supply chain content strategist, writer, and consultant with more than 30 years shaping how organizations communicate value in logistics, software, and services. I help teams craft brand messaging, set content strategies, and execute integrated campaigns that drive qualified leads and measurable growth. I’ve authored Protean Supply Chains and led content programs for Kinaxis, Project44, Invata, and Agile Media, helping companies win in competitive markets.…I’m James A. Cooke, a Brookfield, MA-based supply chain content strategist, writer, and consultant with more than 30 years shaping how organizations communicate value in logistics, software, and services. I help teams craft brand messaging, set content strategies, and execute integrated campaigns that drive qualified leads and measurable growth. I’ve authored Protean Supply Chains and led content programs for Kinaxis, Project44, Invata, and Agile Media, helping companies win in competitive markets.

James A. Cooke

Writer, Content Strategist, Content Creator, +2

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I’m James A. Cooke, a Brookfield, MA-based supply chain content strategist, writer, and consultant with more than 30 years shaping how organizations communicate value in logistics, software, and services. I help teams craft brand messaging, set content strategies, and execute integrated campaigns that drive qualified leads and measurable growth. I’ve authored Protean Supply Chains and led content programs for Kinaxis, Project44, Invata, and Agile Media, helping companies win in competitive markets.…I’m James A. Cooke, a Brookfield, MA-based supply chain content strategist, writer, and consultant with more than 30 years shaping how organizations communicate value in logistics, software, and services. I help teams craft brand messaging, set content strategies, and execute integrated campaigns that drive qualified leads and measurable growth. I’ve authored Protean Supply Chains and led content programs for Kinaxis, Project44, Invata, and Agile Media, helping companies win in competitive markets.

Available to hire

I’m James A. Cooke, a Brookfield, MA-based supply chain content strategist, writer, and consultant with more than 30 years shaping how organizations communicate value in logistics, software, and services.

I help teams craft brand messaging, set content strategies, and execute integrated campaigns that drive qualified leads and measurable growth. I’ve authored Protean Supply Chains and led content programs for Kinaxis, Project44, Invata, and Agile Media, helping companies win in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Consultant, Specializing in Content Strategy and Development for Supply Chain Companies at Cooke Communications

May 1, 2022 - Present

Provided strategic marketing and writing services for supply chain companies including Kinaxis, Deposco, ToolsGroup, Aptos, Prime Robotics, Logistics Marketing Services, Amazon Freight, LotWork, Supply Chain XChange, and EcomHalo.

Senior Content Manager at Project44

February 1, 2021 - May 1, 2022

Developed thought leadership for an advanced visibility platform targeting supply chain executives; produced seven white papers, 48 blogs, newsletters, product one-pagers, video scripts, presentations, magazine articles, CEO speeches, and website content; secured customer testimonials for print and video; led strategies to increase carrier involvement in the US and Europe; built integrated campaigns to solicit shipper prospects and delivered webcasts that doubled audience size.

Supply Chain Product Marketing Manager at REPOSITRAK

May 1, 2019 - April 1, 2020

Led development of marketing collateral and campaigns for inventory management solutions; coached sales on out-of-stock messaging; wrote blogs, white papers, web copy, and marketing collateral for all product families; led content refresh for website design to sharpen value proposition message; revenue growth strategies; focused on Supply Chain Logistics and Material Handling.

Content Marketing Specialist at Invata Intralogistics

October 1, 2016 - April 1, 2019

Authored web content prompting proposals from over six major retailers; generated white papers explaining the value proposition of Invata’s technology for e-commerce; wrote blogs on Industry 4.0, omnichannel commerce, and data analytics; developed messaging content for email marketing campaigns using Pardot and Act-On software.

Principal Analyst at Nucleus Research

October 1, 2014 - July 1, 2016

Launched supply chain software practice for a case-based research firm and partnered with sales and revenue growth strategy to identify key prospecting leads; wrote six research notes per month on supply chain software deployments and trends; provided tech advisory services for software roadmaps, including Oracle, JDA, and LLamasoft; authored market reports on control tower, inventory optimization, and supply chain design software; analyzed ROI for software deployments at major corporations; presented on supply chain trends at major conferences, including the 2015 Optilon keynote address.

Editor, CSCMP’s Supply Chain Quarterly at Agile Business Media

October 1, 2006 - October 1, 2014

Managed the media brand’s overall editorial strategy and content development and led an editorial staff; launched a journal of thought leadership on global supply chain; collaborated with publisher on advertising strategy; initiated monthly email newsletter with a 15 percent open rate to support lead generation; won the 2011 ASPBE National Award for Best Column; doubled website traffic in six months using SEO and Google Analytics; wrote a column on supply chain software and technology for DC Velocity.