With nearly 20 years of experience in the design industry, I specialise in elevating ethical and environmentally-conscious brands through distinct, impactful, and cost-effective visual identities and graphic design. I am passionate about creating authentic narratives that resonate with audiences and drive engagement. My portfolio has earned recognitions from Logo Lounge and features in AdWeek, Fast Company, and DeZeen. I have collaborated with freelance designers and led large-scale projects, delivering a streamlined, transparent creative process tailored to client needs.…

James Andrew Daniel

PRO

With nearly 20 years of experience in the design industry, I specialise in elevating ethical and environmentally-conscious brands through distinct, impactful, and cost-effective visual identities and graphic design. I am passionate about creating authentic narratives that resonate with audiences and drive engagement. My portfolio has earned recognitions from Logo Lounge and features in AdWeek, Fast Company, and DeZeen. I have collaborated with freelance designers and led large-scale projects, delivering a streamlined, transparent creative process tailored to client needs.…

Available to hire

With nearly 20 years of experience in the design industry, I specialise in elevating ethical and environmentally-conscious brands through distinct, impactful, and cost-effective visual identities and graphic design. I am passionate about creating authentic narratives that resonate with audiences and drive engagement.
My portfolio has earned recognitions from Logo Lounge and features in AdWeek, Fast Company, and DeZeen. I have collaborated with freelance designers and led large-scale projects, delivering a streamlined, transparent creative process tailored to client needs.

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Language

English
Fluent

Work Experience

Founder & Creative Director at James Andrew Daniel Design
April 1, 2018 - November 10, 2025
Founder & Creative Director providing comprehensive brand identity solutions for a diverse client base globally, including the UK Government, NHS, Soil Association, Fair Trade Wales, Bristol City Council and others. Lead brand strategy, visual identity development, and project delivery to align with client goals and timelines.
Art Director at Shaw Trust
April 1, 2018 - April 1, 2018
Oversaw creative direction and visual strategy, refining the brand’s identity to support Shaw Trust’s mission. Responsibilities included campaign development, report design, art-direction and maintaining brand consistency across all visual assets.
Art Director at Immediate Media Branded Content (The Scout Association)
August 1, 2015 - August 1, 2015
Directed branded content for The Scout Association, focusing on compelling, purpose-driven narratives and visuals that support the organisation's core values and outreach goals.
Deputy Art Editor at BBC Worldwide
December 1, 2012 - December 1, 2012
Contributed to BBC Worldwide’s visual identity by supporting editorial projects, managing creative teams, and delivering high-quality visual assets aligned with the BBC's standards.
Graphic Designer at BBC Bristol / Origin Publishing
October 1, 2009 - October 1, 2009
Produced magazine layouts, advertising and graphics that enhance audience engagement and brand loyalty as part of a dynamic team.
Graphic Designer at BBC Magazines Bristol / Origin Publishing
October 1, 2009 - October 1, 2009
Produced visually engaging magazine layouts, advertising and graphics that enhance audience engagement and brand loyalty.

Education

Brand Management at University of London
January 1, 2020 - January 1, 2020
BA Hons Illustration at University of Lincoln
January 1, 2002 - January 1, 2005
Art & Design Foundation at Somerset College of Arts & Technology
January 1, 2002 - December 31, 2002
Art & design A Level at Richard Huish College
January 11, 2030 - November 10, 2025
Geography A Level at Richard Huish College
January 11, 2030 - November 10, 2025
Art GCSE at Richard Huish College
January 11, 2030 - November 10, 2025
Photography GCSE at Richard Huish College
January 11, 2030 - November 10, 2025
Graphics GCSE at Richard Huish College
January 11, 2030 - November 10, 2025
GCSEs (8 subjects including Maths, English & Science) at Richard Huish College
January 11, 2030 - November 10, 2025
Brand Management at University of London
January 1, 2020 - November 10, 2025
BA Hons Illustration at University of Lincoln
January 1, 2005 - November 10, 2025
Art & design Foundation at Somerset College of Arts & Technology
January 1, 2002 - November 10, 2025
Graphical Communications A level at Richard Huish College
January 11, 2030 - November 10, 2025
Art & design A level at Richard Huish College
January 11, 2030 - November 10, 2025
Geography A level at Richard Huish College
January 11, 2030 - November 10, 2025
Brand Management at University of London
January 11, 2030 - January 1, 2020
BA Hons Illustration at University of Lincoln
January 11, 2030 - January 1, 2005
Art & design Foundation at Somerset College of Arts & Technology
January 11, 2030 - January 1, 2002
Graphical Communications A level at Richard Huish College
January 11, 2030 - November 10, 2025
Art & design A level at Richard Huish College
January 11, 2030 - November 10, 2025
Geography A level at Richard Huish College
January 11, 2030 - November 10, 2025
Art GCSE at Richard Huish College
January 11, 2030 - November 10, 2025
Photography GCSE at Richard Huish College
January 11, 2030 - November 10, 2025
Graphics GCSE at Richard Huish College
January 11, 2030 - November 10, 2025

Qualifications

Brand Management
January 1, 2020 - January 1, 2020
Art GCSE
January 11, 2030 - November 10, 2025
Photography GCSE
January 11, 2030 - November 10, 2025
Graphics GCSE
January 11, 2030 - November 10, 2025
+ 8 GCSEs A-B
January 11, 2030 - November 10, 2025
8 GCSEs A-B (Including Maths English & Science)
January 11, 2030 - November 10, 2025

Industry Experience

Government, Education, Media & Entertainment, Non-Profit Organization, Professional Services, Other, Healthcare
    uniE621 My Food Community
    In an era where food system transformation is crucial, My Food Community (MFC) required a brand identity that would unite and empower change makers while reflecting their mission to build a movement of good food champions. The challenge was to create an identity system that would resonate with diverse stakeholders, from grassroots activists to potential funders, while conveying the organization’s commitment to holistic food system understanding and leadership development. The design process began with immersive discovery workshops, engaging directly with community members to understand their values, aspirations, and unique position in the food system landscape. This collaborative approach revealed key insights about MFC’s role as both a connector and catalyst for change, informing the development of a brand personality that balanced accessibility with authority. The resulting brand identity system successfully captures MFC’s dual nature as both a nurturing community network and a powerful force for systemic change. The memorable logo is full of symbolism and really connected with the participant's of the programme - enabling them to understand the story of the project and to feel connected and proud. The visual language draws inspiration from grassroots activism and community connectivity, while maintaining the professional polish needed to appeal to institutional partners and funders. The identity system is intentionally flexible, allowing it to adapt across various touchpoints while maintaining coherence – essential for an organization that operates at multiple levels of the food system. The effectiveness of the brand identity is evidenced by stakeholder feedback, with leadership praising its deep understanding of MFC’s mission and its potential to attract future funding. The design system delivers practical value through a comprehensive suite of brand assets, empowering the organization to communicate consistently and professionally across all channels. This project demonstrates how thoughtful brand design can strengthen a nonprofit’s ability to achieve its mission. By creating a visual identity that authentically represents MFC’s values and aspirations, we’ve provided them with a powerful tool to build their movement, engage stakeholders, and drive meaningful change in the food system.…
    uniE621 The Human Edge
    The Human Edge operates globally, partnering with confident leaders and organisations across diverse languages, cultures, and sectors to create thriving and impactful change. Through their programmes of mentorship and development they help build thriving businesses and social impact organisations. They believe that that when individuals reach their full potential, they can go on to impact their organisations and the wider ecosystem or network. By empowering individuals with the right mindset, capabilities, and skills, we create a ripple effect that leads to thriving and effective organisations, stronger communities, and a more inclusive and prosperous society.  The team at The Human Edge came to me as they were repositioning themselves and undergoing a name change (formerly Mowgli Mentoring) I led the team through a brand development process - uncovering their strategy and the personality that will help them achieve their goals, reflect their values and connect with their audiences.…
    uniE621 Retrofit West
    Retrofit West's mission is to support homeowners across the West of England to accelerate the move to low-carbon housing and building retrofit. They believe that retrofitting is not just a solution; it’s a critical weapon in the battle against climate change. Their impact is wide-ranging, spanning across the community, from slashing carbon emissions to enhancing energy efficiency, from boosting local employment opportunities to elevating the health and overall well-being of their residents. The team came to me with have a basic placeholder brand in place but needed a new flexible and modern brand identity which instilled trust and authority and encouraged engagement from their target audience - installers as well as policy-influencing at local and national government level. I led the team through a brand development process - uncovering their strategy and defining the personality that will help them achieve their goals, reflect their values and connect with their audiences.…
    uniE621 Simomics
    Based in York since 2014, Simomics is an ethics-led software company, driven by a strong mission and purpose to promote corporate environmental responsibility in the chemical industries (pharmaceuticals, personal care products, agrochemicals and more). Their science-led solutions predict, calculate, and demonstrate the environmental impact of chemicals with scientific confidence and clarity. We give responsible businesses the tools to be proactive, accurate and transparent in their environmental protection initiatives. I led the Simomics team through a re-brand and positioning project to help them reach their growth goals. We are thrilled that the logo and brand identity designed for Simomics has been proudly featured by DesignRush on their prestigious list of the Best Technology Logos.…
    uniE621 Fair Trade Wales
    Fair Trade Wales is a dedicated organisation based in the United Kingdom, and it exists to passionately grow and promote the Fair Trade movement throughout Wales. This commendable initiative is funded by the Welsh Assembly Government, demonstrating strong support for ethical trade practices. In June 2008, Fair Trade Wales proudly led Wales to achieve the remarkable distinction of becoming the world's first Fair Trade Nation. As of 2010, the organisation has been actively working towards the ambitious second phase of Fair Trade Nation targets to further improve and expand its impact. The organisation stages events during the annual Fairtrade Fortnight to raise awareness of Fairtrade in Wales. I worked with the Fair Trade Wales team to develop a modern and accessible identity which sought to evoke their Welsh heritage while avoiding cliches.…
    uniE621 Report Design
    I provide value-for-money, high-impact report design specifically for non-profits and purpose-driven organisations needing to share their story, measure impact, or secure funding. My service is built around technical excellence and predictable costs: Focus on Compliance: Every document is delivered as a professionally produced, accessible PDF—meeting industry best practice standards with tagged headings, alt text, and hyperlinks. Print-Ready Mastery: I ensure seamless transition from screen to paper, handling all aspects of professional reprographics, image retouching, and colour management. In short: I deliver reports that are visually engaging, technically compliant, and professionally produced, all with complete cost transparency.…
    uniE621 Ethical Equity
    Ethical Equity are the UK’s first dedicated, ethically compliant investment platform connecting ethical start-ups/scale-ups with like-minded investors. They do this by using a digital platform and financial principles built on their ethical framework. By connecting these principles with financial opportunities, they help our clients deliver positive social, environmental and cultural change…