Global Content Lead - Maternity Cover at Blablacar

Led global content marketing for a UK-based Brand & Design team within a multinational ride-sharing platform; managed a team of producers/editors (UK-based 10; 30+ globally); coordinated with 19 country marketing departments and Paris-based performance & channel teams to optimize content; delivered an in-house film advertising campaign; produced and post-produced 200+ content pieces; achieved £180K cost saving vs outsourcing.

Executive Producer/Director at Filmekanik

Set up a production company to develop multi-platform film content for clients and agencies; responsible for creative ideation, pre-production, production and post-production; scalable production/post teams; clients included TikTok, Uber, British Airways, Land Rover, MSN, Freesat, HSBC, Unilever, Rolls-Royce; notable case studies with Uber and TikTok.

Co-Founder/Producer/Director at Itsourmovie.com

Co-launched Itsourmovie.com, a digital crowdsourcing platform to cast a feature film via public voting; managed digital marketing to grow to 1M+ registered users; brokered distribution deals UK/US; produced and post-produced, including crewing (100+ crew), contracts, marketing, and financing.

Creative Director/Executive Producer at BT Mevio

Developed the UK content studio for BT Mevio; mentored and managed a team of 25 producers/editors; implemented post-production processes (10-station edit suite with UK/US workflow); monetised shows with the commercial department; signed new partners and grew audience; produced 8-10 weekly online shows including OK Insider, The 11th Commandment & Doctor Cockney; shows achieved >1M downloads per month on iTunes/YouTube.

Global Content Lead at Blablacar

Led the centralised UK-based Brand & Design team for Blablacar, a global ride-sharing business. Managed and led a global team of producers and editors (UK team of ~10 and 30+ globally), developed and executed content marketing across TVCs, social video, photography, and digital assets, and coordinated with 19 country marketing departments. Collaborated with Paris-based performance & channel teams to evaluate data and optimise content. Case study: delivered the company's biggest film advertising campaign to date in-house, saving £180K vs outsourcing, and managed production and post-production of over 200 content pieces.

Co Founder/Producer/Director at Itsourmovie.com / The Flirting Club

Co-launched Itsourmovie.com, a digital crowdsourcing platform to cast a feature film via public voting. Led digital marketing to grow to 1M+ registered users, and brokered distribution deals in the UK and US. Jointly responsible for production and post-production, including crewing (100+), creative, logistics, contracts, marketing, and financing.