James Echevarria

Designed high-quality product mockups and conceptual artwork for major brands such as Modelo, Corona, White Claw, the Boston Celtics, New York Jets, New York Giants, and Penn State Football. Developed accurate die lines, crease marks, and production-ready files to ensure precise in-house printing, cutting, and assembly. Translated brand guidelines into engaging physical display concepts including drink case towers, sports-themed standees, and miniature stadium structures, enhancing retail visibility while meeting licensing standards. Managed multiple projects simultaneously, delivering consistent designs under fast-paced manufacturing deadlines.

Designed promotional materials for a career pathways initiative, helping connect individuals with their ideal career opportunities. Oversaw project budgeting and coordinated acquisition of necessary equipment, software, and assets, ensuring on-time delivery and efficient use of resources. Managed intern scheduling and led meetings with clients and production teams to ensure smooth coordination. Edited and assembled promotional films into cohesive narratives highlighting careers within Lancaster County.

Produced spot illustrations and half-page artwork for a monthly-release PDF, ensuring high-quality visual content. Developed creative concepts based on prompts and feedback from the Art Director to align with project vision. Created print-ready and publishable artwork for commercial distribution.