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Creative performance strategist leading concept-driven campaigns that cut through noise and elevate brand impact globally. Experienced in delivering high-impact projects for 90+ global brands, blending creative intuition with strategic insight. Skilled in shaping full-funnel creative strategies, developing compelling brand narratives, bringing ideas to life through close cross-team collaboration. Driven by consumer psychology, digital culture, and the power of visuals and sound to create engaging, memorable brand experiences.…Creative performance strategist leading concept-driven campaigns that cut through noise and elevate brand impact globally. Experienced in delivering high-impact projects for 90+ global brands, blending creative intuition with strategic insight. Skilled in shaping full-funnel creative strategies, developing compelling brand narratives, bringing ideas to life through close cross-team collaboration. Driven by consumer psychology, digital culture, and the power of visuals and sound to create engaging, memorable brand experiences.

James Garrett

Social Media Manager, Marketing Strategist, Content Creator, +3

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Creative performance strategist leading concept-driven campaigns that cut through noise and elevate brand impact globally. Experienced in delivering high-impact projects for 90+ global brands, blending creative intuition with strategic insight. Skilled in shaping full-funnel creative strategies, developing compelling brand narratives, bringing ideas to life through close cross-team collaboration. Driven by consumer psychology, digital culture, and the power of visuals and sound to create engaging, memorable brand experiences.…Creative performance strategist leading concept-driven campaigns that cut through noise and elevate brand impact globally. Experienced in delivering high-impact projects for 90+ global brands, blending creative intuition with strategic insight. Skilled in shaping full-funnel creative strategies, developing compelling brand narratives, bringing ideas to life through close cross-team collaboration. Driven by consumer psychology, digital culture, and the power of visuals and sound to create engaging, memorable brand experiences.

Available to hire

Creative performance strategist leading concept-driven campaigns that cut through noise and elevate brand impact globally. Experienced in delivering high-impact projects for 90+ global brands, blending creative intuition with strategic insight. Skilled in shaping full-funnel creative strategies, developing compelling brand narratives, bringing ideas to life through close cross-team collaboration. Driven by consumer psychology, digital culture, and the power of visuals and sound to create engaging, memorable brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Marketing Executive (Contractor) at Sonic Minds

September 1, 2025 - Present

Launched TOF/MOF/BOF campaigns across major social platforms; built retargeting funnels with Meta & LinkedIn Lead Gen forms; set up Zapier automations to qualify leads and trigger email follow-ups; optimized company website pages via WordPress to improve UX and Google SEO; produced creative assets and led creative direction for campaigns; managed a portfolio of client accounts and mentored team members.

Social Media Coordinator at MDPI

January 1, 2022 - December 31, 2022

Part of a progression of roles expanding MDPI's paid and social media programs; built dashboards to track performance and drive optimization; collaborated with cross-functional teams to align campaigns with brand strategy.

Social Media Specialist at MDPI

December 1, 2022 - August 31, 2023

Advanced to Social Media Specialist, continuing development of MDPI's social campaigns and paid media initiatives.

Paid Social Media Lead at MDPI

August 1, 2023 - August 31, 2024

Promoted to Paid Social Media Lead to lead paid social strategy across platforms; supervised teams and optimized ad performance; available upon request.

Senior Creative Performance Executive at Aura Ads

January 1, 2022 - August 1, 2024

Led attribution-driven marketing initiatives across FB, Twitter, Instagram, LinkedIn, TikTok, and Google, optimizing campaigns for 80+ brands. Built and managed paid social funnels, crafted messaging, and collaborated with creative and analytics teams to maximize revenue and ROAS. Mentored colleagues on social strategy, content creation, and campaign execution. Oversaw core corporate social channels, produced performance-ready assets, and contributed to production and analysis of major campaigns for events and product launches. Drove data-informed decision making through dashboards and reporting, and partnered with cross-functional teams on brand and product initiatives to maximize impact.

Senior Creative Performance Executive at Aura Ads

January 1, 2025 - Present

Launched TOF/MOF/BOF campaigns across major social platforms, built retargeting funnels using Meta & LinkedIn, and generated qualified leads. Optimized the company’s website UX and SEO performance, implemented automation to qualify and nurture leads, and produced paid and organic creative assets for multi-channel use. Developed full tracking and measurement frameworks to monitor campaign performance and deliverables, drove cross-team collaboration, and supported social media strategy across 80+ brands.

Marketing Executive Intern at NG Quality Inspection Services

September 1, 2019 - June 1, 2020

Accountable for creating and developing social media accounts, strategic content creation and placement to inform and promote the company’s products and services. Collaborated with the director to enhance brand perception via online platforms. Produced, compiled and maintained relevant documents using existing data. Reused previous contracts to shape a marketing toolkit for future clients.

Business Support Assistant at Doncaster Children's Services Trust

February 1, 2020 - January 1, 2022

Migrated sensitive data to a new digital platform; designed SOPs for handling confidential information; created complex ongoing documents for colleagues; worked with multiple teams across the organization to identify solutions to sensitive topics.

Senior Marketing Executive at Sonic Minds

September 1, 2025 - Present

Launched TOF/MOF/BOF campaigns across major social platforms to boost visibility, traffic, and qualified leads. Built retargeting funnels with Meta & LinkedIn, implemented lead capture forms, and set up automations to nurture and convert audiences. Optimized paid/organic content and dashboards for performance insights, and collaborated with design and content teams to produce compelling creative assets.