Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior SEO leader with 8+ years’ experience focused on driving sustainable organic growth through technical SEO, on-page optimisation, content strategy and authority building. I translate performance insight into clear priorities and strategy, partnering closely with content, product, development, digital PR, social and paid media teams to deliver measurable improvements in visibility, acquisition and revenue. Collaborative by default, I partner closely with wider teams and focus on building scalable processes that drive consistent results. I'm known for building strong ways of working, raising delivery standards, and keeping marketing activities tightly aligned to commercial goals.…I am a senior SEO leader with 8+ years’ experience focused on driving sustainable organic growth through technical SEO, on-page optimisation, content strategy and authority building. I translate performance insight into clear priorities and strategy, partnering closely with content, product, development, digital PR, social and paid media teams to deliver measurable improvements in visibility, acquisition and revenue. Collaborative by default, I partner closely with wider teams and focus on building scalable processes that drive consistent results. I'm known for building strong ways of working, raising delivery standards, and keeping marketing activities tightly aligned to commercial goals.

Jamie Beatty

SEO Expert, Digital Marketer, Content Strategist, +1





I am a senior SEO leader with 8+ years’ experience focused on driving sustainable organic growth through technical SEO, on-page optimisation, content strategy and authority building. I translate performance insight into clear priorities and strategy, partnering closely with content, product, development, digital PR, social and paid media teams to deliver measurable improvements in visibility, acquisition and revenue. Collaborative by default, I partner closely with wider teams and focus on building scalable processes that drive consistent results. I'm known for building strong ways of working, raising delivery standards, and keeping marketing activities tightly aligned to commercial goals.…I am a senior SEO leader with 8+ years’ experience focused on driving sustainable organic growth through technical SEO, on-page optimisation, content strategy and authority building. I translate performance insight into clear priorities and strategy, partnering closely with content, product, development, digital PR, social and paid media teams to deliver measurable improvements in visibility, acquisition and revenue. Collaborative by default, I partner closely with wider teams and focus on building scalable processes that drive consistent results. I'm known for building strong ways of working, raising delivery standards, and keeping marketing activities tightly aligned to commercial goals.

Available to hire

I am a senior SEO leader with 8+ years’ experience focused on driving sustainable organic growth through technical SEO, on-page optimisation, content strategy and authority building. I translate performance insight into clear priorities and strategy, partnering closely with content, product, development, digital PR, social and paid media teams to deliver measurable improvements in visibility, acquisition and revenue.

Collaborative by default, I partner closely with wider teams and focus on building scalable processes that drive consistent results. I’m known for building strong ways of working, raising delivery standards, and keeping marketing activities tightly aligned to commercial goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of SEO at CIRCULATE

August 1, 2025 - Present

Lead end-to-end SEO strategy across technical SEO, content, and AI search; align with commercial goals; own SEO roadmap; coordinate with content, social, paid media, product and development; build and develop the SEO team; create scalable SEO operations and onboarding; own measurement, insights, and reporting; ensure best-practice across audits, strategy, briefs, and on-page work; leverage GA4, GSC, Ahrefs and Screaming Frog to identify issues and opportunities.

Organic Lead at EMBRYO

July 1, 2024 - August 1, 2025

Co-lead the organic search function, design scalable processes, line-manage a team of SEO Account Managers and Executives, own SEO strategy and performance for a high-value client portfolio (retainer value of £100k/month), deliver end-to-end SEO campaigns, drive growth through new business and team development.

Senior SEO Account Manager at EMBRYO

June 1, 2023 - July 1, 2024

Line management responsibilities for a team of SEO executives; full campaign management including reporting and regular client meetings; develop and oversee SEO strategies for a range of clients; keyword research, competitive analysis, on-page and technical optimisation; build client relationships and deliver proposals and training.

SEO Account Manager at EMBRYO

June 1, 2021 - June 1, 2023

Develop and oversee SEO strategies for a range of clients; campaign management including keyword research, on-page and technical optimisation; performance reporting and client communications.

SEO Specialist at PORTMEIRION GROUP

January 1, 2021 - June 1, 2021

SEO Specialist responsibilities including keyword research, technical and on-page optimisation for client accounts.

SEO Account Manager at PORTMEIRION GROUP

June 1, 2021 - June 1, 2023

Full campaign management including keyword research, competitive analysis, on-page and technical optimisation; performance reporting and client communications.

SEO Executive at MARKETING SIGNALS

September 1, 2018 - December 1, 2020

SEO Executive supporting client campaigns with keyword research, on-page optimization and reporting.

Digital Marketing Executive at FIRST INTERNET

December 1, 2017 - September 1, 2018

Digital Marketing Executive handling SEO and broader digital marketing tasks, supporting campaigns and reporting.

Digital Business Apprentice at PRECISION TIME LTD

October 1, 2016 - October 1, 2017

Digital Business Apprentice assisting in digital marketing activities and SEO basics.