Available to hire
I am a multidisciplinary designer focused on real-world challenges and lived realities, guided by creativity with a conscience. I blend brand, product, and experience design to create cohesive narratives and tangible experiences across digital and physical touchpoints. I thrive in cross-functional teams, translating research into high-impact prototypes and scalable design systems for luxury brands, wearables, and consumer products.
Experience Level
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Language
English
Fluent
Work Experience
Founding Brand & Experience Lead at Maavie Rituals
August 1, 2025 - March 1, 2026Led the creation of a luxury wellness brand from concept to global launch, defining identity, campaigns, and packaging systems. Built 2 skincare product lines in 3D, directed web development with engineers, and led social/content teams to ensure consistency across digital and physical touchpoints.
Product & Interface Designer at Titan Smart Wearables (TATA)
May 1, 2024 - August 1, 2024Led end-to-end development of a data-driven female cycle tracking feature, translating UX research and heuristic evaluations into a high-fidelity functional prototype. Designed 100+ watchfaces and animated UI systems for real-time heart rate, SpO2, and stress tracking.
Brand & Visual Communication Designer at Websolvers Marketing
June 1, 2024 - July 1, 2024Developed brand identities and visual communication for 20+ on-shelf consumer products, including food packaging redesigns and mockups. Collaborated with clients and marketing teams to align visual direction with campaign objectives and commercial goals.
Communication Design Intern at Aagghhoo
June 1, 2023 - July 1, 2023Contributed to brand storytelling and communication strategy for a sustainability-focused startup, developing a 12-month cross-platform content series. Produced 20+ articles and branded visual assets, and supported product/pop-up launches through fabrication and prototyping.
Education
Master of Design in Integrated Design at National University of Singapore
January 11, 2030 - May 4, 2026Bachelor of Arts (Hons) in Product Design at LASALLE College of the Arts, Singapore
January 11, 2030 - May 4, 2026Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
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