I’m a data-driven marketing leader who builds high-impact campaigns across Meta, Google, TikTok, Spotify and LinkedIn. I specialize in turning audience insights into scalable growth, from lead generation to brand-building partnerships with universities and education providers. I thrive in fast-paced environments and love turning complex datasets into creative, results-driven strategies. I’m passionate about helping clients achieve meaningful outcomes through thoughtful storytelling, clear communication, and measurable ROI. I enjoy mentoring teams, testing new ideas, and aligning marketing priorities with strategic goals to drive long-term impact.…

Jane Shaeva

I’m a data-driven marketing leader who builds high-impact campaigns across Meta, Google, TikTok, Spotify and LinkedIn. I specialize in turning audience insights into scalable growth, from lead generation to brand-building partnerships with universities and education providers. I thrive in fast-paced environments and love turning complex datasets into creative, results-driven strategies. I’m passionate about helping clients achieve meaningful outcomes through thoughtful storytelling, clear communication, and measurable ROI. I enjoy mentoring teams, testing new ideas, and aligning marketing priorities with strategic goals to drive long-term impact.…

Available to hire

I’m a data-driven marketing leader who builds high-impact campaigns across Meta, Google, TikTok, Spotify and LinkedIn. I specialize in turning audience insights into scalable growth, from lead generation to brand-building partnerships with universities and education providers. I thrive in fast-paced environments and love turning complex datasets into creative, results-driven strategies.

I’m passionate about helping clients achieve meaningful outcomes through thoughtful storytelling, clear communication, and measurable ROI. I enjoy mentoring teams, testing new ideas, and aligning marketing priorities with strategic goals to drive long-term impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Paid Media Manager at Education Cubed
April 1, 2025 - Present
Managed and optimized multi-channel paid ad campaigns across Meta, Google, TikTok, Spotify, and LinkedIn, overseeing a £645k budget. Generated 970+ qualified leads within 2 months, significantly boosting the sales pipeline. Increased overall conversion rates by 41%, with select campaigns achieving up to 106% improvement. Successfully managed 88 concurrent Google Search & Performance Max campaigns during peak season days, driving over £9M in revenue. Earned Google Ads certifications in Search and YouTube advertising.
Marketing Manager at INTO Global, INTO University Partnerships
May 1, 2023 - Present
Achieved a 50% increase in social media leads, reaching 15 per week within the first month of launching the campaign. Annually brought a minimum of £700k revenue to universities by sending students there. Developed impactful brochures, landing pages, and email campaigns for the launch of affiliated universities and accommodation, resulting in £500k in sales. Implemented effective strategies via Eloqua CRM system, resulting in a notable 50% increase in engagement. Executed conversion and melt prevention strategies leading to high retention rates. Secured enrollments exceeding set targets for September 2023 and January 2024 Intakes. Managed Community App and Telegram channels, growing app subscribers from 0 to 252 and achieving an 87% engagement rate on Telegram.
Admissions and Marketing Manager at InterStu Ltd London
February 28, 2023 - August 19, 2025
Managed and optimized paid advertising campaigns across multiple platforms, increasing lead generation for international student recruitment. Established 15 new strategic partnerships with UK universities to enhance brand visibility and conversion rates. Developed and executed data-driven ad strategies, improving ROI and reducing cost per acquisition. Successfully scaled social media advertising, growing the client base from 0 to 20 per month. Analyzed campaign performance metrics, implemented A/B testing, and refined targeting to maximize engagement and enrollment.
Sales and Partnerships Coordinator at First EduMate
August 31, 2022 - August 19, 2025
Managed and optimized paid ad campaigns across Meta, Google, and TikTok, generating 3,500+ qualified leads for student enrollments. Reduced cost per lead by 40%, improving ROAS through audience segmentation and A/B testing. Scaled social media and search ads, growing monthly client acquisition from 10 to 50+ students. Increased website traffic by 300% and conversion rates by 25% through strategic ad placements and landing page optimizations.
CEO & Founder at Jane, help!
March 1, 2019 - Present
Established a commercially viable business creating social media and educational opportunities through a blog, reaching 80K followers. Assisted students in securing over £3M in scholarship funding. Developed and led the company's marketing strategy, increasing Instagram followers by 80K within five months. Organized tailored events, seminars, and webinars to boost lead generation. Achieved 15–20 million views per reel by experimenting with diverse content strategies. Assisted companies in running ads, establishing personal brands, and managing their social media presence.
CEO & Founder at Jane, help!
March 1, 2019 - Present
Established a commercially viable social media and educational opportunities business via a blog; reached 80K followers; helped students secure over £3M in scholarships; developed and led marketing strategy; increased Instagram followers by 80K in five months; organized tailored events, seminars, and webinars to boost lead generation; achieved 15–20 million views per reel; managed client social media presence.
Sales and Partnerships Coordinator at First Education
August 1, 2022 - October 16, 2025
Managed and optimized paid ad campaigns across Meta, Google, and TikTok; generated 3,500+ qualified leads for student enrolment; reduced CPL by 40% and improved ROAS through audience segmentation and A/B testing; scaled social media and search ads; grew monthly client acquisition rate from 10 to 50+ students; increased website traffic by 300% and improved conversion rate by 25%.
Marketing Manager at INTO Global / INTO University Partnerships
May 1, 2023 - Present
Developed and managed paid media campaigns across Meta, Google, and TikTok; expanded client leads and academic partnerships; increased engagement and enrollment conversions; created brochures, landing pages, and email campaigns; implemented Eloqua CRM-driven tactics; grew community channels.
Sales and Partnerships Coordinator at First EduMate
August 31, 2022 - October 16, 2025
Managed and optimized paid advertising campaigns across Meta, Google, and TikTok; generated 3,500+ qualified leads for student enrollment; reduced cost per lead by 40%; scaled social media and search ads; increased website traffic and conversions; collaborated with universities and campuses.
CEO & Founder at Jane, help!
March 1, 2019 - Present
Established a commercially viable business providing social media and educational opportunities; grew to 80K followers; helped students secure over £3M in scholarships; developed marketing strategy; increased Instagram followers by 80K in five months; organized tailored events, seminars, and webinars; achieved 15–20 million views per reel.
Marketing Manager at InterStu Ltd
February 28, 2023 - October 16, 2025
Managed and optimized paid advertising campaigns; increased lead generation for international student recruitment; cultivated partnerships with UK universities.
Paid Media Manager at Education Cubed
April 1, 2025 - Present
Developed and executed full-funnel paid media strategy across Meta, Google, TikTok, Spotify, and LinkedIn; managed total ad spend of £810K; generated 3,340+ qualified leads through data-driven targeting, creative testing, and continuous optimization; boosted overall conversion rates by 41%, with top campaigns achieving up to 106% improvement through refined audiences segmentation and performance scaling; managed up to 88 concurrent Google Search and Performance Max campaigns during peak periods, driving £9M+ in client revenue; earned Google Ads certificates in Search and YouTube Advertising.
Marketing Manager at INTO Global / INTO University Partnerships
May 1, 2023 - Present
Achieved a 50% increase in social media leads; reached 15 leads per week within the first month of launch; annually generated minimum £700k in revenue for universities by directing student placements; developed impactful brochures, landing pages, and email campaigns for launches; implemented data-driven ad strategies and CRM-driven campaigns; improved engagement by ~50% through Eloqua CRM, and achieved high retention and conversion through targeted strategies; secured enrollments (e.g., 200 for Sep 2023 intake and 150 for Jan 2024); managed community app and Telegram channels, growing subscribers and achieving strong engagement.
Sales and Partnerships Coordinator at First EduMate
August 1, 2022 - October 16, 2025
Managed and optimized paid ad campaigns across Meta, Google, and TikTok, generating 3,500+ qualified leads for student enrolment; established 15 new strategic partnerships with UK universities to enhance brand visibility and conversion rates; developed and executed data-driven ad strategies, improving ROI and reducing cost per acquisition; scaled social media ads to grow the client base from 0 to 20 per month; analyzed campaign performance metrics, performed A/B testing, and refined targeting to maximise engagement and enrolment.
CEO & Founder at Jane, help!
March 1, 2019 - Present
Established a commercially viable education-focused business through a blog offering social media and educational opportunities; grew an audience to 80k followers and secured over £3M in scholarship funding for students; developed and led the company’s marketing strategy, increasing Instagram followers by 80k in five months; organized tailored events, seminars, and webinars to boost lead generation; produced diverse content strategies achieving high reach and engagement.
Content Creator at Jane, help!
March 1, 2019 - Present
Created and curated educational content for the blog, contributing to audience growth and engagement; supported social media marketing and branding efforts.
Paid Media Manager at Education Cubed
April 20, 2025 - Present
Delivered 3,340+ qualified leads through data-driven targeting, creative testing, and continuous optimization, significantly expanding client sales pipelines and driving growth.
Marketing Manager at INTO Global, INTO University Partnerships
May 2, 2023 - Present
Managed up to 8 concurrent Google Search and Performance Max campaigns during peak periods, driving £9M+ in client revenue. Earned Google Ads certifications in Search and YouTube Advertising.
CEO & Founder at "Jane, help!"
March 1, 2019 - Present
Established a commercially viable business creating social media and educational opportunities; currently reaching 80K followers. Helped students secure over £3M in scholarship funding and led the marketing strategy, content creation, and events.
Admissions and Marketing Manager at InterStu Ltd
February 2, 2023 - October 17, 2025
Managed and optimized paid advertising campaigns across multiple platforms, increasing lead generation for international student recruitment. Established 15 strategic partnerships with UK universities to enhance brand visibility and conversion rates. Developed data-driven ad strategies, improving ROI and enrollment; scaled social media to 20 monthly client signups. Improved website traffic and conversion metrics.
Sales and Partnerships Coordinator at First EduMate
August 1, 2022 - October 17, 2025
Managed and optimized paid ad campaigns across Meta, Google, and TikTok, generating 3,500+ qualified leads for student enrollments. Reduced cost per lead (CPL) by 40%, scaled social media and search ads, and increased monthly client acquisition from 10 to 50+ students. Drove a 300% increase in website traffic and improved conversions by 25% through strategic placements and landing page optimization.

Education

Bachelor's degree in Business Management (BSc Honours) at Roehampton University
January 1, 2018 - January 1, 2022
Business studies at INSA Business School Barcelona
January 1, 2018 - January 1, 2019
Bachelor's degree in Business Management (BSc Hons) at Roehampton University
January 11, 2030 - January 1, 2022
Short course in International Business Procedures at INSA Barcelona
January 1, 2018 - January 1, 2019
Bachelor's degree in Business Management (BSc Honors) at Roehampton University
January 1, 2022 - October 16, 2025
Certificate in International Business Procedures at INSA Barcelona
January 1, 2018 - January 1, 2019
Bachelor's degree in Business Management (BSc Honors) at University of Roehampton
January 11, 2030 - January 1, 2022
Study Abroad/Exchange Program in International Business at INSA Barcelona
January 1, 2018 - January 1, 2019
Bachelor's degree in Business Management (BSc Honors) at Roehampton University
January 11, 2030 - January 1, 2022

Qualifications

Google Ads Certification in Search Advertising
January 11, 2030 - August 19, 2025
Google Ads Certification in YouTube Advertising
January 11, 2030 - August 19, 2025
Full American Embassy Scholarship - Summer Academy
January 11, 2030 - October 16, 2025
Participant, Young Sustainable Impact program (Norway)
January 11, 2030 - October 16, 2025
Google Ads Certification (Search & YouTube Advertising)
January 11, 2030 - October 16, 2025
Google Ads Certification - Search
January 11, 2030 - October 16, 2025
Google Ads Certification - YouTube Advertising
January 11, 2030 - October 16, 2025
Google Ads Certification - Search and YouTube Advertising
January 11, 2030 - October 17, 2025
Young Sustainable Impact program participant, Norway
January 11, 2030 - October 17, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Other

Skills

Experience Level