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I'm Janet Weinstock, a proactive Digital Marketing Leader who makes decisions rooted in data, ROI, and a commitment to exceeding customer expectations. I’m creative, outgoing, detail oriented, dependable and results driven, thriving in a team environment where I guide and motivate my team to success. I excel at turning strategic marketing plans into measurable results across paid, organic, and content channels, blending analytics with creative storytelling to drive growth and long-term brand value.…I'm Janet Weinstock, a proactive Digital Marketing Leader who makes decisions rooted in data, ROI, and a commitment to exceeding customer expectations. I’m creative, outgoing, detail oriented, dependable and results driven, thriving in a team environment where I guide and motivate my team to success. I excel at turning strategic marketing plans into measurable results across paid, organic, and content channels, blending analytics with creative storytelling to drive growth and long-term brand value.

Janet Weinstock

Digital Marketer, Content Producer, Marketing Strategist, +3

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I'm Janet Weinstock, a proactive Digital Marketing Leader who makes decisions rooted in data, ROI, and a commitment to exceeding customer expectations. I’m creative, outgoing, detail oriented, dependable and results driven, thriving in a team environment where I guide and motivate my team to success. I excel at turning strategic marketing plans into measurable results across paid, organic, and content channels, blending analytics with creative storytelling to drive growth and long-term brand value.…I'm Janet Weinstock, a proactive Digital Marketing Leader who makes decisions rooted in data, ROI, and a commitment to exceeding customer expectations. I’m creative, outgoing, detail oriented, dependable and results driven, thriving in a team environment where I guide and motivate my team to success. I excel at turning strategic marketing plans into measurable results across paid, organic, and content channels, blending analytics with creative storytelling to drive growth and long-term brand value.

Available to hire

I’m Janet Weinstock, a proactive Digital Marketing Leader who makes decisions rooted in data, ROI, and a commitment to exceeding customer expectations. I’m creative, outgoing, detail oriented, dependable and results driven, thriving in a team environment where I guide and motivate my team to success.

I excel at turning strategic marketing plans into measurable results across paid, organic, and content channels, blending analytics with creative storytelling to drive growth and long-term brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Specialist (Paid Social) at MF Digital

August 1, 2024 - July 1, 2025

Contract (Part-time) role focusing on Meta paid social (Instagram/Facebook) and Reddit campaign management and optimization for a leading law-school education-focused advertising agency. Conducted full-scale audits and campaign management of all agency Meta campaigns (Instagram, Facebook) including lead generation and conversion-focused campaigns. Achievements include lead conversion growth 1400% month-over-month; tracked, reported, and analyzed all paid social campaigns, performed pixel troubleshooting and placement optimization, ad error troubleshooting, Looker Studio dashboard creation and visualization, and provided optimization recommendations.

Sr. Digital Marketing & Operations Manager at Devmountain

July 1, 2021 - January 1, 2024

Led digital marketing strategy and execution for a top tech & EdTech company (B2B & B2C) including remote work. Managed paid media budgets (including Google, Meta, LinkedIn) in excess of $100k monthly; delivered 615% YOY growth in webinar/academy signups; implemented marketing automation, CRM integration, and data visualization dashboards; built multi-channel campaigns, SEO and content strategies, and led a team of designers and analysts.

Digital Marketing Manager at ResMan

December 1, 2020 - April 1, 2021

Full-stack digital marketing for a property management SaaS provider. Responsibilities included SEO, content strategy, email marketing, PPC, social media, and site redesign/landing page development. Increased organic traffic and improved on-site conversions; built lead generation programs and revenue growth through conversion funnel optimization and testing.

Director of Digital Marketing & Branding at Net Direct Auto Sales

June 1, 2014 - October 1, 2015

Led digital marketing and branding for a B2C auto retailer. Drove online retail sales through multi-channel marketing (email, social, PPC, display) and content; created buyer personas, landing pages, and conversion-focused strategies; increased online visibility and revenue.

Director of Digital Marketing & Revenue Generation at MADD (Mothers Against Drunk Driving)

January 1, 2015 - December 31, 2016

Led national digital marketing and e-commerce fundraising for a major nonprofit. Coordinated national and local email campaigns, landing pages, social media, PR and content; managed donor outreach and event promotions; achieved Giving Tuesday results including $18,404 raised through ecommerce site and social channels; expanded national and local email campaigns reaching ~2.2 million email recipients with strong CTR and open rates.

Digital Marketing Consultant at Self-Employed

February 1, 2024 - Present

Provided full-stack digital marketing strategy, content creation, SEO, analytics, social media marketing and paid media for small businesses, including website design, content production, and lead generation funnels.

Sr. Digital Marketing & Operation Manager at Devmountain

July 1, 2021 - January 31, 2024

Led digital marketing strategy and execution for a top-10 tech bootcamp focused on EdTech; managed multi-channel campaigns, data/analytics, and ROIs; aligned marketing operations with sales.

Director of Digital Marketing & Branding at MADD (Mothers Against Drunk Driving)

June 1, 2014 - October 1, 2015

Led global digital marketing and branding for a national charity; directed e-commerce fundraising, multi-channel campaigns, email, social and content; expanded national and local outreach and improved donor communications.

Interactive Marketing Manager at Plasma Computing Group, Inc.

January 1, 2013 - December 31, 2014

Led online marketing for a top web automation agency; managed online content, PPC/SEO, email marketing, and cross-functional collaboration to drive demand generation.

Search Marketing Manager at Populus Financial Group

January 1, 2010 - January 1, 2013

Directed strategic search marketing (PPC/SEO) for a leading financial services retailer; built multiple campaigns, improved CTR, and supported data-driven decision making.

Search Marketing Coordinator at IBoats

January 1, 2007 - January 1, 2010

Coordinated online marketing for the leading boating and marine retailer; managed SEO/SEM, content strategy, email campaigns and site optimization.

Global Digital Marketing Project Manager at Alcon

January 1, 2017 - December 31, 2018

Advised on digital marketing programs during Omni-Channel transformation; managed mobile app/SaaS marketing initiatives and sales enablement integration.

Global Social Media Lead at Alcon

January 1, 2018 - December 31, 2019

Led global social media initiatives and governance, coordinating with regional teams; ensured compliance with pharma/medical device regulations; drove cross-market alignment and insights.