Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven marketing professional with 18+ years of experience building high-performing campaigns across fintech, telecommunications, prop trading, and gaming. I design data-driven strategies spanning email, social media, digital advertising, and events to grow audiences, boost brand awareness, and generate demand. My work has delivered 40% audience growth, 30% brand awareness increases, and multi-market wins across APAC, with 100k+ user acquisitions and 7M+ total users in various campaigns. I excel at creating compelling marketing content, refining product positioning, and analyzing campaign performance to optimize future efforts. I have a strong business writing ability and collaborate with sales, partnerships, and product teams to drive ROI and scalable growth.…I am a results-driven marketing professional with 18+ years of experience building high-performing campaigns across fintech, telecommunications, prop trading, and gaming. I design data-driven strategies spanning email, social media, digital advertising, and events to grow audiences, boost brand awareness, and generate demand. My work has delivered 40% audience growth, 30% brand awareness increases, and multi-market wins across APAC, with 100k+ user acquisitions and 7M+ total users in various campaigns. I excel at creating compelling marketing content, refining product positioning, and analyzing campaign performance to optimize future efforts. I have a strong business writing ability and collaborate with sales, partnerships, and product teams to drive ROI and scalable growth.

Janice Oquino

Marketing Strategist, Brand Strategist, Growth Marketer, +2





I am a results-driven marketing professional with 18+ years of experience building high-performing campaigns across fintech, telecommunications, prop trading, and gaming. I design data-driven strategies spanning email, social media, digital advertising, and events to grow audiences, boost brand awareness, and generate demand. My work has delivered 40% audience growth, 30% brand awareness increases, and multi-market wins across APAC, with 100k+ user acquisitions and 7M+ total users in various campaigns. I excel at creating compelling marketing content, refining product positioning, and analyzing campaign performance to optimize future efforts. I have a strong business writing ability and collaborate with sales, partnerships, and product teams to drive ROI and scalable growth.…I am a results-driven marketing professional with 18+ years of experience building high-performing campaigns across fintech, telecommunications, prop trading, and gaming. I design data-driven strategies spanning email, social media, digital advertising, and events to grow audiences, boost brand awareness, and generate demand. My work has delivered 40% audience growth, 30% brand awareness increases, and multi-market wins across APAC, with 100k+ user acquisitions and 7M+ total users in various campaigns. I excel at creating compelling marketing content, refining product positioning, and analyzing campaign performance to optimize future efforts. I have a strong business writing ability and collaborate with sales, partnerships, and product teams to drive ROI and scalable growth.

Available to hire

I am a results-driven marketing professional with 18+ years of experience building high-performing campaigns across fintech, telecommunications, prop trading, and gaming. I design data-driven strategies spanning email, social media, digital advertising, and events to grow audiences, boost brand awareness, and generate demand. My work has delivered 40% audience growth, 30% brand awareness increases, and multi-market wins across APAC, with 100k+ user acquisitions and 7M+ total users in various campaigns.

I excel at creating compelling marketing content, refining product positioning, and analyzing campaign performance to optimize future efforts. I have a strong business writing ability and collaborate with sales, partnerships, and product teams to drive ROI and scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Independent Marketing Consultant at Ready Lab Marketing Consultancy

September 1, 2025 - Present

Providing strategic marketing consulting developing and executing marketing campaigns for fintech, telecommunications, and prop trading companies. Creating data-driven strategies across digital, social, and content marketing channels delivering measurable business results.

Product Marketing, Social Media & Community Manager at Vyvo SocialFi Pte. Ltd

February 1, 2023 - September 1, 2025

Developed, planned, executed and tracked high-performing marketing campaigns achieving 30% brand awareness increase and 40% audience growth. Drove demand generation through integrated campaigns across email, social media, digital advertising, and event channels. Tracked and analyzed campaign performance using data-driven approach optimizing email marketing, social campaigns, and digital efforts. Created compelling marketing content including blog posts, social media posts, presentations, and promotional collateral securing 30+ Tier 1 media features. Tested and refined product positioning and messaging achieving 35% engagement increase across multiple channels. Managed marketing project requirements, deadlines, schedules, dependencies and budgets across 4 regional markets. Ran digital campaigns across organic and paid channels analyzing results and optimizing future marketing efforts. Developed sales enablement materials supporting business development and partnership objectives.

Head of Marketing at Playchain Pte. Ltd

June 1, 2022 - January 1, 2023

Developed and executed marketing campaigns driving brand awareness and user acquisition across SEA markets. Created multi-channel marketing strategies across social media, digital advertising, and community platforms. Tracked campaign performance and KPIs analyzing data to optimize acquisition, engagement, and retention. Developed marketing content and messaging establishing brand positioning in competitive market.

Marketing Manager at Gravity Game Hub

June 1, 2021 - June 1, 2022

Executed marketing campaigns for product launches achieving Top 5 App Store rankings and 100,000+ user acquisition. Developed marketing strategies across digital, social media, email, and event channels driving quantitative business results. Created marketing content including product videos, social posts, email campaigns, and promotional materials. Implemented data-driven campaigns tracking performance metrics and optimizing user retention and engagement. Managed campaign budgets, timelines, and cross-functional dependencies.

Head of Marketing & Data Protection Officer at Goama Pte. Ltd

April 1, 2019 - June 1, 2021

Led marketing strategy executing campaigns that drove 25-45% YoY growth achieving strategic business goals. Developed and tracked high-performing marketing campaigns across email, social, digital, and partnership channels. Created marketing content and brand positioning materials driving demand generation and brand awareness. Analyzed campaign performance data optimizing marketing spend and improving ROI across multiple markets. Managed marketing budgets, project timelines, and cross-functional stakeholder dependencies. Built sales enablement programs supporting partnership development and revenue growth.

Marketing Manager at Asiasoft Online

May 1, 2017 - April 1, 2019

Executed marketing campaigns across SEA for multiple product launches driving brand awareness and user acquisition. Improved marketing efficiency through centralized campaign dashboards enabling data-driven optimization.

Marketing Manager at Cocone Singapore

June 1, 2014 - March 1, 2017

Launched multi-country marketing campaigns across SEA, USA, UK, and Canada increasing daily active users. Managed marketing agencies and suppliers for campaign execution across digital and traditional channels.

Marketing & SNS Manager at NHN Entertainment/LINE

August 1, 2012 - June 1, 2014

Contributed to LINE Messenger reaching 100M+ global users through integrated marketing campaigns. Achieved Top 5 App Store rankings through data-driven digital marketing across Facebook and Google AdWords. Organized marketing events and digital programs driving brand awareness and user engagement.

Regional Community Manager at Infocomm Asia

January 1, 2009 - January 1, 2012

Executed viral marketing campaigns achieving 500K+ pre-launch registrations through multi-channel tactics. Created marketing content and positioned brand as #1 anticipated launch across multiple markets.

Game Operations Manager at Level Up! Philippines

January 1, 2003 - January 1, 2008

Scaled platform to 7M+ registered users through integrated marketing campaigns across online and offline channels. Developed marketing content and campaigns combining digital tactics with event marketing.