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I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling. Over the past few years I have built marketing and operations programs across Singapore and Paris, driving content creation, social media strategy, and boutique event logistics for emerging designers and established labels alike. I thrive in fast-paced environments where creativity meets strategic execution, delivering cohesive brand narratives and memorable experiences. As the founder of Rêve de Chella, I lead brand identity work, curatorial pop-up experiences, and e-commerce operations, focusing on bridging creative communities with buyers and media. I am driven by building strong partnerships, nurturing talent across diverse markets, and translating innovative concepts into tangible, market-ready campaigns that resonate with audiences.…I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling. Over the past few years I have built marketing and operations programs across Singapore and Paris, driving content creation, social media strategy, and boutique event logistics for emerging designers and established labels alike. I thrive in fast-paced environments where creativity meets strategic execution, delivering cohesive brand narratives and memorable experiences. As the founder of Rêve de Chella, I lead brand identity work, curatorial pop-up experiences, and e-commerce operations, focusing on bridging creative communities with buyers and media. I am driven by building strong partnerships, nurturing talent across diverse markets, and translating innovative concepts into tangible, market-ready campaigns that resonate with audiences.

Janschel Pagadora

Marketing Strategist, Content Creator, Community Manager, +5

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I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling. Over the past few years I have built marketing and operations programs across Singapore and Paris, driving content creation, social media strategy, and boutique event logistics for emerging designers and established labels alike. I thrive in fast-paced environments where creativity meets strategic execution, delivering cohesive brand narratives and memorable experiences. As the founder of Rêve de Chella, I lead brand identity work, curatorial pop-up experiences, and e-commerce operations, focusing on bridging creative communities with buyers and media. I am driven by building strong partnerships, nurturing talent across diverse markets, and translating innovative concepts into tangible, market-ready campaigns that resonate with audiences.…I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling. Over the past few years I have built marketing and operations programs across Singapore and Paris, driving content creation, social media strategy, and boutique event logistics for emerging designers and established labels alike. I thrive in fast-paced environments where creativity meets strategic execution, delivering cohesive brand narratives and memorable experiences. As the founder of Rêve de Chella, I lead brand identity work, curatorial pop-up experiences, and e-commerce operations, focusing on bridging creative communities with buyers and media. I am driven by building strong partnerships, nurturing talent across diverse markets, and translating innovative concepts into tangible, market-ready campaigns that resonate with audiences.

Available to hire

I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling. Over the past few years I have built marketing and operations programs across Singapore and Paris, driving content creation, social media strategy, and boutique event logistics for emerging designers and established labels alike. I thrive in fast-paced environments where creativity meets strategic execution, delivering cohesive brand narratives and memorable experiences.

As the founder of Rêve de Chella, I lead brand identity work, curatorial pop-up experiences, and e-commerce operations, focusing on bridging creative communities with buyers and media. I am driven by building strong partnerships, nurturing talent across diverse markets, and translating innovative concepts into tangible, market-ready campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Community Manager at Bikibiki, Paris

February 1, 2025 - Present

Crafted creative strategies for beauty and fragrance houses including L’Oréal Luxe, Coty Inc., Maison Margiela, Christian Louboutin, Viktor & Rolf, DIESEL, and Issey Miyake. Managed content calendars and community growth campaigns, achieving sustained double-digit uplift in engagement and reach, notably delivering a +13.4% ER increase for Issey Miyake through optimized posting and content formats. Produced monthly performance reports and deep-dive analyses offering actionable insights that refined campaign approaches and improved ROI. Generated trend forecasting reports and insights using Sprinklr and Iconosquare. Enhanced digital storytelling and audience engagement across platforms.

Founder at Rêve de Chella (By Chella Pte. Ltd), Singapore

March 1, 2024 - Present

Founded and currently lead a Singapore-based resortwear brand blending timeless fashion with sustainability. The brand features Filipino ancient alphabet prints on eco-friendly fabrics made from ocean waste and uses 100% natural fibers like seagrass and ticog for handcrafted handbags. Responsibilities include overseeing brand strategy, sustainable design practices, and business operations, reinforcing cross-cultural identity through product innovation.

Marketing & Communications Intern at Weekend Sundries, Singapore

October 31, 2023 - August 26, 2025

Developed engaging e-commerce content to drive online sales. Conducted market trend and competitor analysis. Maintained consistent brand messaging across newsletters, press releases, and public announcements. Handled store operations including customer service and managing pop-up events. Supported marketing and communications strategies to strengthen brand presence and consumer engagement.

Marketing & Operations Freelancer at Mrs D Eco, Singapore

December 31, 2023 - August 26, 2025

Managed pop-up events in Singapore and oversaw monthly stock replenishment and inventory management. Handled e-commerce operations, including SEO and owned media marketing initiatives to enhance online presence and sales performance.

Marketing & Operations at Mrs Deco

December 1, 2022 - December 1, 2023

Freelance marketing and operations support.

Marketing & Communications at Weekend Sundries

June 1, 2023 - October 1, 2023

Marketing and communications internship.

Founder at Rêve de Chella (By Chella Pte. Ltd)

March 1, 2024 - Present

Founder of Rêve de Chella brand; overseeing marketing & community building initiatives.

Marketing & Operations (Freelance) at Mrs Deco Singapore

December 1, 2022 - December 1, 2023

Provided marketing strategy, brand messaging, content creation, and operations support for luxury fashion collaborations; developed digital campaigns, press communications, and event logistics for pop-up activations; coordinated cross-cultural partnerships; increased client engagement and on-site execution efficiency.

Marketing & Communications Intern at Weekend Sundries

June 1, 2023 - October 1, 2023

Assisted marketing and communications for fashion and design events, including social media content, press release support, and stakeholder coordination for boutique fairs and client campaigns.

Founder at Rêve de Chella

March 1, 2024 - Present

Founder and lead strategist for a luxury fashion brand. Built brand identity, developed content strategy, led pop-up logistics, curated designer collaborations, managed e-commerce operations, and grew a cross-cultural design community; led creative direction and partnership development for boutique fairs across Singapore.