Janschel Pagadora
I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling.
About
I am a fashion marketing and events professional with a passion for cross-cultural collaboration and luxury brand storytelling. Over the past few years I have built marketing and operations programs across Singapore and Paris, driving content creation, social media strategy, and boutique event logistics for emerging designers and established labels alike. I thrive in fast-paced environments where creativity meets strategic execution, delivering cohesive brand narratives and memorable experiences.
As the founder of Rêve de Chella, I lead brand identity work, curatorial pop-up experiences, and e-commerce operations, focusing on bridging creative communities with buyers and media. I am driven by building strong partnerships, nurturing talent across diverse markets, and translating innovative concepts into tangible, market-ready campaigns that resonate with audiences.
- 3 years' experience
- Joined August 2025
Skills· 7
Languages
- EnglishFluent
- FrenchIntermediate
Industry experience
- Retail
- Media & Entertainment
- Consumer Goods
- Travel & Hospitality
- Non-Profit Organization
- Education
- Professional Services
- Other
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Work experience· 10 roles
Crafted creative strategies for beauty and fragrance houses including L’Oréal Luxe, Coty Inc., Maison Margiela, Christian Louboutin, Viktor & Rolf, DIESEL, and Issey Miyake. Managed content calendars and community growth campaigns, achieving sustained double-digit uplift in engagement and reach, notably delivering a +13.4% ER increase for Issey Miyake through optimized posting and content formats. Produced monthly performance reports and deep-dive analyses offering actionable insights that refined campaign approaches and improved ROI. Generated trend forecasting reports and insights using Sprinklr and Iconosquare. Enhanced digital storytelling and audience engagement across platforms.
Founder and lead strategist for a luxury fashion brand. Built brand identity, developed content strategy, led pop-up logistics, curated designer collaborations, managed e-commerce operations, and grew a cross-cultural design community; led creative direction and partnership development for boutique fairs across Singapore.
Founder of Rêve de Chella brand; overseeing marketing & community building initiatives.
Education· 6
Certifications and awards
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