Created physical prototypes from CAD concepts, transforming virtual designs into tangible objects for testing and evaluation. Used diverse materials, hand tools, and fabrication processes to achieve professional finishes and accurate representation of design intent.

Industrial Designer at Fisher & Paykel Appliances

January 1, 2004 - January 1, 2005

Interpreted future customer needs using Fisher & Paykel personas and insights to guide design direction, including layout, usability, materiality, and visual brand language; ensured designs integrated with the built environment.

Retail Experience Designer at Fisher & Paykel Appliances

January 1, 2006 - January 1, 2010

Designed and delivered Global Retail displays and Trade Show solutions from concept to finished installations, aligned to the Retail Experience roadmap. Contributed to global retail guidelines to ensure consistent, on-brand experiences.

Chief Designer — Retail Experience at Fisher & Paykel Appliances

January 1, 2011 - January 1, 2018

Led design and delivery of global Retail displays, Trade Shows and Experience Centre projects; acted as a thought leader, improving Retail guidelines to ensure consistent, on-budget, and on-time delivery; built global partnerships.

Head of Design — Brand Experience at Fisher & Paykel Appliances

January 1, 2019 - January 1, 2023

Led creative development of Experience Centres and Trade Shows globally; leveraged user journey insights to design spaces that enhance customer experience; aligned Retail Experience roadmap with delivery partners to achieve consistent results.