Freelance Creative Director at Crenature Design

Leading creative direction and production pipelines across brand identity, motion design, VFX supervision, and GenAI production for agencies, production houses, and direct clients across Southeast Asia. Directed the GenAI production pipeline for BTG Global (SPH Media / Business Times) — a cinematic brand film across six ASEAN cities, using Kling AI with custom prompt frameworks to hit the 'Funhouse Mirror' concept. Orchestrated full rebrand strategy and naming for Sparco (Singapore coatings), including a six-name shortlist, bilingual 22-page pitch deck, and a 32-asset AI image prompt library. Supervised VFX and motion work across institutional brand films, broadcast openers, and loopable content, coordinating with vendor partners while maintaining creative ownership. Built scalable AI workflows integrating Kling, MidJourney, Adobe Firefly, Runway, and Freepik, with curated outputs. Developed structured fee structures, quotes, and client-facing rate cards calibrated to the Singapore m

S.E.A. Art Director at Turner Broadcasting (Warner Bros. Discovery)

Responsible for the creative direction of Cartoon Network, Boomerang, Toonami, Oh!K, and Warner TV across Southeast Asia — balancing brand consistency with regional localisation. Led promotional campaigns across TV, social, and digital, adapting global assets for SG, MY, TH, PH, and ID markets while preserving visual integrity.

Executive On-Air Designer at HBO Asia

Six years in broadcast on-air design: directing branding, on-air promotions, and motion graphics across HBO Asia’s channel portfolio. Led a small in-house design team with day-to-day production oversight, delivering branded animation and promo campaigns that maintained premium channel positioning under tight deadlines.

Digital Design Manager at MioTV, Singtel

Managed digital branding and interactive media for Singapore’s first major IPTV platform — UI, web, mobile, and sports content packaging. Led branding for Serie A, Football Frenzy, and BPL on-platform launch campaigns; developed cross-platform video branding strategies that helped shape early IPTV visual identity in Singapore.

Art Director at Infinite Frameworks Studios

Art direction and creative strategy for motion graphics and branding projects across corporate and entertainment clients.

Senior Motion Graphics Designer at BDA Creative

Specialised in broadcast design, motion graphics, and corporate branding for international clients. Strong grounding in the commercial realities of motion production at scale.

Broadcast Designer at Digipost BV

Broadcast and TV branding design — promotional graphics and visual storytelling for broadcast media.