Senior Digital Account & Project Manager with 17+ years of experience leading integrated campaigns, digital production, and client partnerships across agencies and media platforms. Proven ability to deliver large-scale projects, manage multi-million-dollar accounts, and drive revenue growth. Skilled at leading cross-functional teams in creative, media, tech, and analytics, with expertise in webinars, lead generation, and digital marketing strategy.

Jasmine Lim

Senior Digital Account & Project Manager with 17+ years of experience leading integrated campaigns, digital production, and client partnerships across agencies and media platforms. Proven ability to deliver large-scale projects, manage multi-million-dollar accounts, and drive revenue growth. Skilled at leading cross-functional teams in creative, media, tech, and analytics, with expertise in webinars, lead generation, and digital marketing strategy.

Available to hire

Senior Digital Account & Project Manager with 17+ years of experience leading integrated campaigns, digital production, and client partnerships across agencies and media platforms. Proven ability to deliver large-scale projects, manage multi-million-dollar accounts, and drive revenue growth. Skilled at leading cross-functional teams in creative, media, tech, and analytics, with expertise in webinars, lead generation, and digital marketing strategy.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Head of Government Projects at Tickled Media
April 1, 2022 - May 1, 2023
Handled government projects including tenders and pitches; co-led the Singapore Parent Festival, a joint IP between The Asian Parent and Tickled Media; led partnerships with Media Corp to drive campaigns; achieved 10,000+ webinar registrations with a 50% attendance rate, one of the largest parenting events in Singapore.
Digital Producer, Project & Account Manager at Jasmine Lim Media
July 1, 2023 - July 1, 2025
Specialises in making things happen. Led cross-functional teams (media, creative, tech, analytics) to deliver projects on time and within budget. Managed overflow video and photo productions, pre- and post-production, talent and wardrobe management. Built and maintained strong client relationships and drove project delivery across multiple platforms.
Lead - Banyan Group & HPL Hotels & Resorts Accounts at Banyan Group & HPL Hotels & Resorts
July 1, 2025 - July 31, 2025
Led Banyan Group and HPL Hotels & Resorts accounts; managed budgets over $10 million; exceeded ROAS and revenue targets by 40%; delivered an average 20% YoY revenue increase; strengthened long-term client partnerships; trained and mentored junior staff; led cross-functional teams (media, creative, tech, analytics) to deliver on time and within budget; oversaw overflow video and photo productions, pre- and post-production, talent and wardrobe management.
Career Break
August 1, 2025 - Present
Currently on a professional sabbatical.

Education

Diploma at Ngee Ann Polytechnic
January 1, 2000 - December 31, 2003
Graduate Diploma at University of Wollongong
January 1, 2005 - December 31, 2006

Qualifications

Silver Certificate of Achievement in CCA Tickled Media
September 1, 2016 - April 30, 2021
Google AI Essentials
January 1, 2025 - December 9, 2025
Google Prompting Essentials
January 1, 2025 - December 9, 2025
ACTA Certified Trainer – WDAS in Singapore
January 1, 2012 - December 9, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education