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I am a Senior Digital Account Manager with 17+ years of experience leading integrated campaigns across the Asia-Pacific region. I specialize in digital production, client partnerships, and data-driven marketing across media platforms, working with agencies and brands to deliver measurable results. I love mentoring junior staff, coordinating cross-functional teams, and growing revenue through strategic storytelling, video and photo production, and ongoing optimization. I enjoy exploring new marketing technology and sharing learnings with teams to keep campaigns fresh and effective.…I am a Senior Digital Account Manager with 17+ years of experience leading integrated campaigns across the Asia-Pacific region. I specialize in digital production, client partnerships, and data-driven marketing across media platforms, working with agencies and brands to deliver measurable results. I love mentoring junior staff, coordinating cross-functional teams, and growing revenue through strategic storytelling, video and photo production, and ongoing optimization. I enjoy exploring new marketing technology and sharing learnings with teams to keep campaigns fresh and effective.

Jasmine Lim

Content Producer, Project Manager, Production Manager, +7

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I am a Senior Digital Account Manager with 17+ years of experience leading integrated campaigns across the Asia-Pacific region. I specialize in digital production, client partnerships, and data-driven marketing across media platforms, working with agencies and brands to deliver measurable results. I love mentoring junior staff, coordinating cross-functional teams, and growing revenue through strategic storytelling, video and photo production, and ongoing optimization. I enjoy exploring new marketing technology and sharing learnings with teams to keep campaigns fresh and effective.…I am a Senior Digital Account Manager with 17+ years of experience leading integrated campaigns across the Asia-Pacific region. I specialize in digital production, client partnerships, and data-driven marketing across media platforms, working with agencies and brands to deliver measurable results. I love mentoring junior staff, coordinating cross-functional teams, and growing revenue through strategic storytelling, video and photo production, and ongoing optimization. I enjoy exploring new marketing technology and sharing learnings with teams to keep campaigns fresh and effective.

Available to hire

I am a Senior Digital Account Manager with 17+ years of experience leading integrated campaigns across the Asia-Pacific region. I specialize in digital production, client partnerships, and data-driven marketing across media platforms, working with agencies and brands to deliver measurable results.
I love mentoring junior staff, coordinating cross-functional teams, and growing revenue through strategic storytelling, video and photo production, and ongoing optimization. I enjoy exploring new marketing technology and sharing learnings with teams to keep campaigns fresh and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Career Break

August 1, 2025 - Present

Currently on a professional sabbatical.

Lead - Banyan Group & HPL Hotels & Resorts Accounts at Banyan Group & HPL Hotels & Resorts

July 1, 2025 - July 31, 2025

Led Banyan Group and HPL Hotels & Resorts accounts; managed budgets over $10 million; exceeded ROAS and revenue targets by 40%; delivered an average 20% YoY revenue increase; strengthened long-term client partnerships; trained and mentored junior staff; led cross-functional teams (media, creative, tech, analytics) to deliver on time and within budget; oversaw overflow video and photo productions, pre- and post-production, talent and wardrobe management.

Senior Digital Project Manager, Tools & Platforms at The Asian Parent

July 1, 2023 - July 1, 2025

Led Banyan Group & HPL Hotels & Resorts accounts; managed budgets over $10M; exceeded ROAS and revenue targets by 40.8%; delivered an average 20% YoY revenue growth; strengthened long-term client partnerships. Trained and mentored junior staff, fostering a high-performance culture. Led cross-functional teams (media, creative, tech, SEO, data & analytics) to deliver projects on time and budget. Oversaw video and photo productions, including pre- and post-production, talent casting, and wardrobe management.

Trainer, Digital Producer, Project & Account Manager

July 1, 2023 - Present

Responsible for training and mentoring junior staff; produced digital campaigns and managed project workflows across multiple accounts and platforms.

Senior Digital Account Manager at The Asian Parent

July 1, 2023 - July 1, 2025

Lead integrated campaigns across media, creative, tech, SEO and data/analytics; managed multi-channel campaigns; trained and mentored junior staff; built long-term client partnerships; delivered campaigns on time and within budget; drove revenue growth and improved client retention.

Digital Producer, Project & Account Manager at Jasmine Lim Media

July 1, 2023 - July 1, 2025

Specialises in making things happen. Led cross-functional teams (media, creative, tech, analytics) to deliver projects on time and within budget. Managed overflow video and photo productions, pre- and post-production, talent and wardrobe management. Built and maintained strong client relationships and drove project delivery across multiple platforms.

Head of Government Projects at Tickled Media

April 1, 2022 - May 1, 2023

Handled government projects including tenders and pitches; co-led the Singapore Parent Festival, a joint IP between The Asian Parent and Tickled Media; led partnerships with Media Corp to drive campaigns; achieved 10,000+ webinar registrations with a 50% attendance rate, one of the largest parenting events in Singapore.

Lead Campaign Manager at Tickled Media

May 1, 2021 - March 31, 2022

Led Singapore campaigns; planned and executed webinars and digital campaigns; managed campaign traffic, reporting and optimization; experience with Google Analytics, Facebook Ads, Google Display Network.

Trainer, Digital Producer, Project & Account Manager at Cheil Worldwide Singapore

September 1, 2014 - August 31, 2016

Drove digital production and retail installations; managed Samsung and partner brand campaigns; delivered multi-market launches and cross-functional collaboration.

Senior Digital Campaign Manager at Saatchi & Saatchi Singapore

July 1, 2012 - September 30, 2014

Delivered full-cycle project management and digital production across Lexus, Scoot, and P&G brands (Olay, Eukanuba). Gained expertise in DoubleClick and Sizmek for campaign tracking and reporting.