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I'm a results-driven Performance Marketing Specialist with 5+ years of experience building and scaling D2C brands in beauty, wellness, and skincare. I blend data-driven paid media with consumer psychology to architect brand narratives that resonate deeply with target audiences. I excel at identifying budget inefficiencies, designing GTM strategies, and driving exponential revenue growth, thriving in high-growth, fast-paced environments. I'm excited to bring a pioneering approach to Asia's digital marketing landscape and collaborate with founders to build something landmark.…I'm a results-driven Performance Marketing Specialist with 5+ years of experience building and scaling D2C brands in beauty, wellness, and skincare. I blend data-driven paid media with consumer psychology to architect brand narratives that resonate deeply with target audiences. I excel at identifying budget inefficiencies, designing GTM strategies, and driving exponential revenue growth, thriving in high-growth, fast-paced environments. I'm excited to bring a pioneering approach to Asia's digital marketing landscape and collaborate with founders to build something landmark.

Jatin Kumar Saini

Performance Marketer, Brand Designer, Brand Strategist, +2

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I'm a results-driven Performance Marketing Specialist with 5+ years of experience building and scaling D2C brands in beauty, wellness, and skincare. I blend data-driven paid media with consumer psychology to architect brand narratives that resonate deeply with target audiences. I excel at identifying budget inefficiencies, designing GTM strategies, and driving exponential revenue growth, thriving in high-growth, fast-paced environments. I'm excited to bring a pioneering approach to Asia's digital marketing landscape and collaborate with founders to build something landmark.…I'm a results-driven Performance Marketing Specialist with 5+ years of experience building and scaling D2C brands in beauty, wellness, and skincare. I blend data-driven paid media with consumer psychology to architect brand narratives that resonate deeply with target audiences. I excel at identifying budget inefficiencies, designing GTM strategies, and driving exponential revenue growth, thriving in high-growth, fast-paced environments. I'm excited to bring a pioneering approach to Asia's digital marketing landscape and collaborate with founders to build something landmark.

Available to hire

I’m a results-driven Performance Marketing Specialist with 5+ years of experience building and scaling D2C brands in beauty, wellness, and skincare. I blend data-driven paid media with consumer psychology to architect brand narratives that resonate deeply with target audiences.

I excel at identifying budget inefficiencies, designing GTM strategies, and driving exponential revenue growth, thriving in high-growth, fast-paced environments. I’m excited to bring a pioneering approach to Asia’s digital marketing landscape and collaborate with founders to build something landmark.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketing Specialist at Glamveda

April 1, 2026 - Present

Manage total ad spend of ₹50L across Meta, Google, Amazon, Flipkart, and Meesho; generated ₹2.6 Cr in revenue and reduced CAC from ₹168 to ₹80 through data-driven audience analysis. Led GTM relaunch for Sunscreen Spray with ~2,000 units sold in 30 days on a ₹3L budget; applied consumer psychology to align messaging with emotional triggers and purchasing patterns. Responsible for end-to-end campaign lifecycle and performance reporting.

Marketing Specialist at Yesnmore

December 1, 2024 - March 31, 2026

Scaled the D2C men’s wellness brand from zero to ₹10L+ monthly revenue and 100+ daily orders via paid performance marketing. Maintained 6.6x ROAS on Meta campaigns through rigorous A/B testing; built conversion tracking infrastructure and expanded marketplace presence on Amazon, Flipkart, and Meesho.

Founder & Performance Marketing Lead at Self-Founded Marketing Agency

February 1, 2023 - November 30, 2024

Founded and led a full-service performance marketing agency; onboarded and grew 8+ clients across D2C, fashion, manufacturing, and B2B. Designed paid media strategies, SEO roadmaps, and conversion funnel optimizations; built and managed a 7-member team delivering end-to-end campaign execution and performance reporting.

Account Manager – Digital & Paid Media at Bharal Enterprises

February 1, 2022 - June 30, 2023

Directed Google Ads and social campaigns to maximize ROI and lead generation; led SEO keyword research, on-page optimization, and backlinking. Managed social content teams and e-commerce listings across platforms.