Available to hire
Creative director with 20+ years working across advertising, branded films, and multicultural content.
Experienced in leading digital campaigns, shaping brand stories, and working hands-on with teams across APAC, SEA, MEA, and Australia. Passionate about building innovative formats, leading creative teams, and delivering work that creates cultural impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Creative Director at AIM (Australian International Multicultural Association)
November 1, 2024 - PresentLead the creative vision for a not-for-profit focused on cultural diversity and intercultural understanding. Produced original multicultural content across sports, politics, health, and community development. Designed brand guidelines, on-air identity, and ensured creative consistency across channels. Developed new video, podcast, and radio formats in partnership with community and government bodies. Oversaw UI/UX design for AIM’s streaming platform and managed content rollout.
Creative Consultant at Self-employed / Freelance
January 1, 2024 - PresentLed the Škoda Kodiaq launch campaign in Australia and New Zealand; created the campaign idea, managed production, and delivered films and social content across TikTok, Instagram, and YouTube. Developed social content and podcast strategy for Lendi Group & Aussie; produced design-led films for Marker Architecture Studio.
Founder & Creative Director at The Magical Port
January 1, 2024 - October 27, 2025Produced branded films, digital campaigns, and documentaries for Hyundai, 7-Eleven, Skoda, IKEA, Oppo, and Forbes. Partnered with Discovery+ and BBC to create original content in travel and lifestyle. Introduced AI-driven workflows to speed up production and build gamified audience engagement formats.
National Creative Director (Consultant) at Marico Ltd.
January 1, 2023 - October 27, 2025Repositioned Saffola as a wellness-first food brand through digital and influencer-led campaigns. Designed faster content production systems that reduced turnaround by 40%.
Creative & Content Lead – Broadcast & Brand at India, US, Canada, Malaysia
January 1, 2019 - October 27, 2025Relaunched and rebranded major networks including Disney, Star India, Zee, Astro Malaysia, and Sony Entertainment. Produced high-profile events such as IIFA Awards, Femina Miss India, music festivals, and international cricket tournaments including the 2003 world cup. Directed brand storytelling and live content across multiple markets.
Creative Director at AIM (Australian International Multicultural Association)
November 1, 2024 - PresentLead creative vision for a not-for-profit focused on cultural diversity and intercultural understanding. Produced original multicultural content across sports, politics, health, and community development. Designed brand guidelines, on-air identity, and ensured creative consistency across channels. Developed new video, podcast, and radio formats in partnership with community and government bodies. Oversaw UI/UX design for AIM’s streaming platform and managed content rollout.
Creative Consultant at Self-employed / Sydney, Australia
January 1, 2024 - PresentLed the Škoda Kodiaq launch campaign in Australia and New Zealand. Created the campaign idea, managed production, and delivered films and social content across TikTok, Instagram, and YouTube. Created social content and podcast strategy for Lendi Group & Aussie. Produced design-led films for Marker Architecture Studio, showcasing architectural projects with cinematic storytelling.
Founder & Creative Director at The Magical Port
January 1, 2024 - October 27, 2025Produced branded films, digital campaigns, and documentaries for Hyundai, 7-Eleven, Skoda, IKEA, Oppo, and Forbes. Partnered with Discovery+ and BBC to create original content in travel and lifestyle. Introduced AI-driven workflows to speed up production and build gamified audience engagement formats.
National Creative Director (Consultant) at Marico Ltd. (India, SEA)
January 1, 2023 - October 27, 2025Repositioned Saffola as a wellness-first food brand through digital and influencer-led campaigns. Designed faster content production systems that reduced turnaround by 40%.
Creative & Content Lead at Broadcast & Brand India, US, Canada, Malaysia
January 1, 2019 - October 27, 2025Relaunched and rebranded major networks including Disney, Star India, Zee, Astro Malaysia, and Sony Entertainment. Produced high-profile events such as IIFA Awards, Femina Miss India, music festivals, and international cricket tournaments including the 2003 World Cup. Directed brand storytelling and live content across multiple markets.
Education
Qualifications
Bachelor of Science
January 11, 2030 - October 27, 2025Bachelor of Science
January 11, 2030 - October 27, 2025Industry Experience
Media & Entertainment, Professional Services, Financial Services, Real Estate & Construction, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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