Hello, I hope your is going well. I have over four years of experience in paid search and paid media, running marketing campaigns across multiple industries. I have managed over $15 million in ad spend and generated over 700,000 conversions. I specialize in running performance campaigns through Google, Meta, and Bing. I look forward to working on your next project.

Hello, I hope your is going well. I have over four years of experience in paid search and paid media, running marketing campaigns across multiple industries. I have managed over $15 million in ad spend and generated over 700,000 conversions. I specialize in running performance campaigns through Google, Meta, and Bing. I look forward to working on your next project.

Available to hire

Hello, I hope your is going well. I have over four years of experience in paid search and paid media, running marketing campaigns across multiple industries. I have managed over $15 million in ad spend and generated over 700,000 conversions. I specialize in running performance campaigns through Google, Meta, and Bing.
I look forward to working on your next project.

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Language

English
Fluent

Work Experience

Paid Media Coordinator at Scalable Commerce
August 1, 2023 - Present
Oversee Google and Bing paid media campaigns, managing budgets up to $25K daily across multiple accounts. Drove 700k+ conversions and improved performance through hands-on optimization, keyword research, and ad copywriting. Collaborated with internal teams to align campaigns with business goals and prepared monthly performance reports. Supported organic social reporting and provided data-driven insights to guide strategic decisions.
Marketing Specialist at Bitwise Industries
May 1, 2023 - September 29, 2025
Developed comprehensive marketing strategies for paid advertising across platforms including Facebook, Instagram, LinkedIn, TikTok, Google Ads, Spotify, Pandora, YouTube, and Nextdoor. Used data-driven insights to optimize campaigns and reduce cost per lead from $300 to $80; managed monthly budgets around $15K and conducted extensive audience research. Created compelling copy and graphics, and leveraged tools such as Hotjar, Drip, Pardot, Looker, Google Analytics, and Google Tag Manager to track performance and drive improvements. Led stakeholder reporting focused on key KPIs such as cost per lead, CTR, CPC, and CPM.
Marketing Specialist at Orderslip
February 1, 2020 - September 29, 2025
Focused on strategic planning and execution of Facebook advertising initiatives, achieving 30 qualified leads within a three-month timeframe. Created effective landing pages to guide visitors through sales funnels and drive conversions. Conducted analytics reports and implemented changes to improve campaign performance. Researched innovative avenues for online advertising to broaden reach and ROI.

Education

B.S. in Business Administration (Marketing) at California State University, Fresno
August 1, 2014 - May 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other
    paper $2M Managed Ad Spend in 2025

    In 2025, I managed a Google Ads account in the public records industry for a business specializing in background check services. Over the course of the year, I oversaw $2M in ad spend and drove 100,000+ conversions while keeping strict CPA goals in check.

    My role wasn’t just about keeping the lights on—I actively scaled the account through:

    Keyword strategy: continuous refinement to capture high-intent searches.

    Ad copy testing: running structured experiments to improve CTR and conversion rates.

    Bid adjustments & budget pacing: daily optimization to maximize volume without overshooting CPA targets.

    Ongoing analysis: identifying performance trends and making proactive changes to sustain growth.

    This mix of strategy and daily execution allowed the account to grow steadily while staying efficient—proving that consistent optimizations compound into big results.