Hello, I hope your is going well. I have over four years of experience in paid search and paid media, running marketing campaigns across multiple industries. I have managed over $15 million in ad spend and generated over 700,000 conversions. I specialize in running performance campaigns through Google, Meta, and Bing.
I look forward to working on your next project.
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In 2025, I managed a Google Ads account in the public records industry for a business specializing in background check services. Over the course of the year, I oversaw $2M in ad spend and drove 100,000+ conversions while keeping strict CPA goals in check.
My role wasn’t just about keeping the lights on—I actively scaled the account through:
Keyword strategy: continuous refinement to capture high-intent searches.
Ad copy testing: running structured experiments to improve CTR and conversion rates.
Bid adjustments & budget pacing: daily optimization to maximize volume without overshooting CPA targets.
Ongoing analysis: identifying performance trends and making proactive changes to sustain growth.
This mix of strategy and daily execution allowed the account to grow steadily while staying efficient—proving that consistent optimizations compound into big results.
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