Creative leader with 23 years of experience building, evolving, and managing brands through strategic design, integrated marketing, and compelling visual communications. I transform complex ideas into clear, engaging brand experiences that connect with diverse audiences across digital, print, web, social, and multimedia platforms. I lead multidisciplinary creative teams, develop scalable brand systems, and partner with executives and stakeholders to deliver high-impact campaigns. I also integrate AI tools (including Claude) into research, ideation, messaging, and creative workflows to accelerate strategy and improve creative outcomes.…

Jay Covert

Creative leader with 23 years of experience building, evolving, and managing brands through strategic design, integrated marketing, and compelling visual communications. I transform complex ideas into clear, engaging brand experiences that connect with diverse audiences across digital, print, web, social, and multimedia platforms. I lead multidisciplinary creative teams, develop scalable brand systems, and partner with executives and stakeholders to deliver high-impact campaigns. I also integrate AI tools (including Claude) into research, ideation, messaging, and creative workflows to accelerate strategy and improve creative outcomes.…

Available to hire

Creative leader with 23 years of experience building, evolving, and managing brands through strategic design, integrated marketing, and compelling visual communications. I transform complex ideas into clear, engaging brand experiences that connect with diverse audiences across digital, print, web, social, and multimedia platforms.

I lead multidisciplinary creative teams, develop scalable brand systems, and partner with executives and stakeholders to deliver high-impact campaigns. I also integrate AI tools (including Claude) into research, ideation, messaging, and creative workflows to accelerate strategy and improve creative outcomes.

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Work Experience

Art Director at Reingold, Inc.
May 1, 2024 - Present
Provided creative development and oversight while leading graphic design teams in collaboration with video, editorial, and marketing teams to produce innovative materials and campaigns for nationwide and international dissemination. Ensured materials reinforced fundamental communications strategy, connected with priority target audiences, were culturally appropriate, and met concrete objectives.
Creative Lead at CREATIVE INTERNATIONAL LLC
February 1, 2021 - Present
Led international creative teams developing brand strategies and integrated marketing campaigns across healthcare, consumer, nonprofit, and commercial sectors. Developed brand identities and strategic campaigns that strengthened market positioning and delivered measurable business results. Built cohesive visual systems across print, digital, social, presentations, and marketing communications to ensure brand consistency at every customer touchpoint. Guided executive stakeholders through brand strategy, messaging, and creative direction from concept through execution.
Creative Lead at Creative DC/Creative International
February 1, 2021 - Present
Innovated creative deliverables and campaigns independently and through leading and collaborating with teams of colleagues, vendors, and freelancers across government, consumer, and other business sectors. Delivered purpose-driven ideas from strategic insights across print, digital, multimedia, and managed creative processes including timelines, budgets, and new client development to build the practice.
Art Director at DCG COMMUNICATIONS
October 1, 2016 - Present
Directed creative teams producing integrated communications for federal agencies. Led branding, creative strategy, and visual identity development across a portfolio of more than twenty client accounts. Developed brand standards and design systems that maintained consistency across print, digital, web, presentations, and public awareness campaigns. Produced visual communications that translated government initiatives into engaging, audience-centered experiences. Directed a nationwide campaign generating 5.7 billion impressions, 12 million website visits, and 1.2 billion video views, collaborating with communications strategists, writers, developers, and executive stakeholders to ensure deliverables reinforced each client’s communication objectives.
Publications Director at ILMA
October 1, 2016 - September 2, 2025
Developed and executed creative strategy for an association serving major companies in chemical and industrial sectors. Led initiatives to move legacy publications online, redesign the website, and create a social media presence, greatly expanding reach, adding member value and cutting costs.
Art Director/Consultant at DCG Communications
October 1, 2016 - Present
Managed staff and collaborated with executives and account directors on government client projects. Ensured creative products followed brand and style guidelines, conveyed complex data accurately, and appealed to diverse audiences. Combined brand strategy with design to produce innovative visual products, approved and managed content for 20+ accounts, led department growth to 15+ staff, led QA/QC and accessibility, and fostered a culture of collaboration and innovation.
Publications Director at ILMA
January 1, 2012 - October 1, 2016
Senior Project Manager at Aptara
January 1, 2012 - September 2, 2025
Managed projects related to content development and production.
Senior Project Manager at Aptara
April 1, 2008 - January 1, 2012
Senior Graphic Designer at Science Magazine
April 1, 2008 - September 2, 2025
Performed senior graphic design work on editorial and magazine content.
Senior Graphic Designer at Science Magazine
August 1, 2003 - April 1, 2008

Education

BFA, Graphic Design at Virginia Commonwealth University
January 1, 2000 - January 1, 2003
English Literature (transfer) at University of Virginia
January 1, 1998 - January 1, 1999
B.F.A. Graphic Design at Virginia Commonwealth University
January 1, 2003 - July 22, 2026
B.F.A. Graphic Design (implied) at University of Virginia
January 1, 2000 - January 1, 2003
B.F.A. Graphic Design at Virginia Commonwealth University
January 1, 2000 - January 1, 2003
at University of Virginia
January 1, 2000 - July 22, 2026

Qualifications

https://creativeinternationalllc.myportfolio.com/
September 2, 2025 - September 2, 2025

Industry Experience

Government, Computers & Electronics, Education, Healthcare, Manufacturing, Travel & Hospitality, Other, Transportation & Logistics, Energy & Utilities, Professional Services, Consumer Goods, Non-Profit Organization, Media & Entertainment
    Porfolio
    Samples from Graphic Design portfolio. Please reach out if you'd like to see any specific work.…