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I’m Jayden Woo, a hands-on digital marketing professional who thrives on turning data into growth. I enjoy building and optimizing multi-channel campaigns, designing marketing automation, and collaborating with cross-functional teams to deliver measurable results. My approach is grounded in understanding unique customer needs, then crafting tailored solutions that combine HubSpot, SEO, email marketing, and CRM to drive impact for both external clients and internal stakeholders. I’m passionate about continuous learning and innovation, and I love sharing insights that help teams work smarter. With a background spanning global marketing programs, CRM transformations, and performance optimization, I aim to create value, foster strong client relationships, and deliver outcomes that exceed expectations.…I’m Jayden Woo, a hands-on digital marketing professional who thrives on turning data into growth. I enjoy building and optimizing multi-channel campaigns, designing marketing automation, and collaborating with cross-functional teams to deliver measurable results. My approach is grounded in understanding unique customer needs, then crafting tailored solutions that combine HubSpot, SEO, email marketing, and CRM to drive impact for both external clients and internal stakeholders. I’m passionate about continuous learning and innovation, and I love sharing insights that help teams work smarter. With a background spanning global marketing programs, CRM transformations, and performance optimization, I aim to create value, foster strong client relationships, and deliver outcomes that exceed expectations.

Jayden Woo

Growth Marketer, Marketing Automation Specialist, Performance Marketer, +5

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I’m Jayden Woo, a hands-on digital marketing professional who thrives on turning data into growth. I enjoy building and optimizing multi-channel campaigns, designing marketing automation, and collaborating with cross-functional teams to deliver measurable results. My approach is grounded in understanding unique customer needs, then crafting tailored solutions that combine HubSpot, SEO, email marketing, and CRM to drive impact for both external clients and internal stakeholders. I’m passionate about continuous learning and innovation, and I love sharing insights that help teams work smarter. With a background spanning global marketing programs, CRM transformations, and performance optimization, I aim to create value, foster strong client relationships, and deliver outcomes that exceed expectations.…I’m Jayden Woo, a hands-on digital marketing professional who thrives on turning data into growth. I enjoy building and optimizing multi-channel campaigns, designing marketing automation, and collaborating with cross-functional teams to deliver measurable results. My approach is grounded in understanding unique customer needs, then crafting tailored solutions that combine HubSpot, SEO, email marketing, and CRM to drive impact for both external clients and internal stakeholders. I’m passionate about continuous learning and innovation, and I love sharing insights that help teams work smarter. With a background spanning global marketing programs, CRM transformations, and performance optimization, I aim to create value, foster strong client relationships, and deliver outcomes that exceed expectations.

Available to hire

I’m Jayden Woo, a hands-on digital marketing professional who thrives on turning data into growth. I enjoy building and optimizing multi-channel campaigns, designing marketing automation, and collaborating with cross-functional teams to deliver measurable results. My approach is grounded in understanding unique customer needs, then crafting tailored solutions that combine HubSpot, SEO, email marketing, and CRM to drive impact for both external clients and internal stakeholders.

I’m passionate about continuous learning and innovation, and I love sharing insights that help teams work smarter. With a background spanning global marketing programs, CRM transformations, and performance optimization, I aim to create value, foster strong client relationships, and deliver outcomes that exceed expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Intermediate

Chinese

Fluent

Work Experience

HubSpot Solution Consultant at HubSpot

April 1, 2024 - Present

Acting as a HubSpot solution consultant for clients across Education, Commercial, Finance and Government sectors, delivering tailored HubSpot solutions to optimize marketing and sales activities. Led deployment of 60+ HubSpot projects, oversaw requirements gathering sessions, cross-functional collaboration, and deployment phases to ensure outcomes align with client goals.

CRM Transformation Specialist / CRM SME at HubSpot

February 1, 2022 - May 1, 2023

Spearheaded CRM transformation within the Global Marketing team; implemented data-driven email automation workflows; coordinated email processes within HubSpot CRM; guided clients to leverage historical data and insights to improve targeting and performance during deployment phases.

CRM & Marketing Automation Consultant at HubSpot

March 1, 2018 - January 31, 2020

Ensured data integrity and synchronization between ActiveCampaign and HubSpot; accelerated clients' sales and marketing operations; developed campaign operations and automation within ActiveCampaign and HubSpot; guided clients to leverage historical data and insights to reach audiences with precise targeting.

Digital Marketing / MarComms Consultant at Mazars (APAC)

May 1, 2017 - February 1, 2018

Transformed APAC region's MarComms into data-oriented digital marketing; increased Mazars' web traffic by 24.5% via social media and organic search; conducted innovation workshops with internal stakeholders in Hong Kong and Thailand; contributed to Mazars' startup project Easy by Mazars, pitching ideas to over 20 FinTech startups & SMEs.

Performance Marketing SME at HubSpot

June 1, 2023 - November 1, 2023

Led demand-generation function and improved brand exposure across digital channels; developed multi-channel marketing campaigns to drive qualified leads; collaborated with sales to align GTMs and optimize post-campaign performance; supported data-driven insights.

HubSpot Solution Consultant at Vertis

April 20, 2024 - Present

Acting as a HubSpot solution consultant for clients across Education, Commercials, Finance and Government sectors, providing tailored solutions to optimize their marketing and sales activities within the HubSpot platform. Overseeing the deployment of more than 60 HubSpot projects and leading requirement gathering, cross-functional collaboration, and best-practice execution.

Performance Marketing SME at Global Marketing Team

June 1, 2023 - November 30, 2023

Spearheaded the demand generation function and improved brand exposure across digital channels. Developed and implemented multi-channel marketing campaigns that drove qualified leads and increased growth. Collaborated with sales teams to align with GTM strategies and post-campaign optimization based on historical data analysis, leading to a 200% increase in close-won conversions.

CRM SME / CRM Transformation Lead at Global Marketing Team

February 1, 2020 - May 31, 2023

Spearheaded the CRM transformation project, implementing data-driven email automation workflows and coordinating email campaigns for a database of 200k users, resulting in a 12% increase in returning web traffic. Planned and redesigned the email flows for the SEO team; developed strategic email sequences and delivered targeted content to the right audiences. Explored new markets from an SEO perspective and identified keyword opportunities across non-English search engines, generating 10 new targeted contents and multiple new ranked keywords.

Inbound Marketing Specialist / CRM Coach at Mazars (APAC)

March 1, 2018 - January 31, 2020

Ensured data integrity and synchronization between Active Campaign and HubSpot; accelerated sales and marketing operations. Developed campaign operation & automation within clients' CRMs, guiding clients to leverage historical data and insights. Led lifecycle journeys to grow customer value via retention, repeat purchases, and brand loyalty. Increased lead conversion rate by 20%. Served as an Inbound Success Coach, turning inbound leads into sales opportunities.

Digital Marketer / Marketing & Communications at Mazars APAC

March 1, 2017 - February 28, 2018

Transformed Mazars' APAC MarkComms into data-oriented digital marketing, increasing Mazars' web traffic by 24.5% from social media and organic search. Conducted digitisation and innovation workshops for internal stakeholders in Hong Kong and Thailand. Contributed to Corporate Startup Project 'Easy by Mazars', pitching ideas to over 20 FinTech startups & SMEs in co-working spaces.

Team Lead, MarTech at Wealth Management Institute

April 1, 2024 - Present

Lead MarTech initiatives and digital marketing programs, with a focus on HubSpot/CMS workflows, demand generation, and multi-channel campaigns. Drove data-driven decisions, established cross-functional collaboration, and delivered scalable marketing solutions aligned with business goals. Current role with ongoing HubSpot CRM optimization and in-house CMS management.

Performance Marketing SME at HubSpot CRM Transformation Project – Global Marketing Team

June 1, 2023 - November 1, 2023

Spearheaded demand generation functions and improved brand exposure across digital channels. Developed multi-channel marketing campaigns that significantly boosted qualified leads (120% lift) and aligned GTM strategies with post-campaign optimization. Served as in-house HubSpot CRM consultant, providing best-practice guidance and execution support.

CRM SME at Global Marketing Team

February 1, 2022 - May 1, 2023

Transformed the CRM landscape with data-driven email automation workflows for a 200k-user database. Implemented a data-driven approach that increased web returning user rate by 12%, supported by centralized governance and cross-functional collaboration. Led data architecture discussions and designed email flows for SEO and CRM initiatives.

CRM & Marketing Automation Consultant at APAC HubSpot & Active Campaign Projects

March 1, 2018 - January 1, 2020

Ensured data integrity and synchronization between Active Campaign and HubSpot systems to accelerate Sales & Marketing operations. Developed campaign operations and automation on Active Campaign and HubSpot for 200k-user bases, guiding clients to leverage historical data and insights for more precise targeting.

Digital Marketing Consultant at Mazars (APAC Region)

May 1, 2017 - February 1, 2018

Led data-driven digital marketing initiatives across APAC; contributed to transforming Mazars’ marketing communications. Drove growth through strategic digital content and channel optimization, including social media and organic search.