I run an independent freelance design practice delivering high-performing websites and digital products for creative brands, artists, and eCommerce businesses. I lead projects end-to-end — from discovery and UX strategy through to high-fidelity UI and CMS-driven builds in Framer and Shopify. My focus is on conversion, performance, and scalable design systems that support long-term growth. Previously, I led UX/UI initiatives across Jaguar Land Rover platforms at Team ITG, bringing enterprise-level structure, CRO thinking, and build-ready precision into every freelance project. If you need a website that looks premium and performs commercially, I can help.…I run an independent freelance design practice delivering high-performing websites and digital products for creative brands, artists, and eCommerce businesses. I lead projects end-to-end — from discovery and UX strategy through to high-fidelity UI and CMS-driven builds in Framer and Shopify. My focus is on conversion, performance, and scalable design systems that support long-term growth. Previously, I led UX/UI initiatives across Jaguar Land Rover platforms at Team ITG, bringing enterprise-level structure, CRO thinking, and build-ready precision into every freelance project. If you need a website that looks premium and performs commercially, I can help.WWWW…