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I'm a performance marketing professional focused on data-driven growth. I oversee multi-channel ad campaigns with ~$1.2M annual spend, partnering with analytics, CRO, and product teams to ensure precise tracking and aligned goals. I thrive in remote settings and enjoy turning complex data into clear, actionable marketing plans. I mentor junior specialists, design scalable automation and reporting processes, and translate insights into optimized campaigns that improve funnel performance and ROI. I excel at cross-functional collaboration and delivering measurable results in fast-paced environments.…I'm a performance marketing professional focused on data-driven growth. I oversee multi-channel ad campaigns with ~$1.2M annual spend, partnering with analytics, CRO, and product teams to ensure precise tracking and aligned goals. I thrive in remote settings and enjoy turning complex data into clear, actionable marketing plans. I mentor junior specialists, design scalable automation and reporting processes, and translate insights into optimized campaigns that improve funnel performance and ROI. I excel at cross-functional collaboration and delivering measurable results in fast-paced environments.

Jason

Performance Marketer, Marketing Strategist, Marketing Analyst, +2

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I'm a performance marketing professional focused on data-driven growth. I oversee multi-channel ad campaigns with ~$1.2M annual spend, partnering with analytics, CRO, and product teams to ensure precise tracking and aligned goals. I thrive in remote settings and enjoy turning complex data into clear, actionable marketing plans. I mentor junior specialists, design scalable automation and reporting processes, and translate insights into optimized campaigns that improve funnel performance and ROI. I excel at cross-functional collaboration and delivering measurable results in fast-paced environments.…I'm a performance marketing professional focused on data-driven growth. I oversee multi-channel ad campaigns with ~$1.2M annual spend, partnering with analytics, CRO, and product teams to ensure precise tracking and aligned goals. I thrive in remote settings and enjoy turning complex data into clear, actionable marketing plans. I mentor junior specialists, design scalable automation and reporting processes, and translate insights into optimized campaigns that improve funnel performance and ROI. I excel at cross-functional collaboration and delivering measurable results in fast-paced environments.

Available to hire

I’m a performance marketing professional focused on data-driven growth. I oversee multi-channel ad campaigns with ~$1.2M annual spend, partnering with analytics, CRO, and product teams to ensure precise tracking and aligned goals. I thrive in remote settings and enjoy turning complex data into clear, actionable marketing plans.

I mentor junior specialists, design scalable automation and reporting processes, and translate insights into optimized campaigns that improve funnel performance and ROI. I excel at cross-functional collaboration and delivering measurable results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Korean

Advanced

Japanese

Intermediate

Work Experience

Performance Marketing Manager at Irvine Company

April 1, 2023 - Present

Overseeing $1.2M annual ad spend across paid search, paid social, and programmatic channels for B2B lead generation; partner with analytics, web/CRO, and broader marketing teams to ensure accurate tracking, aligned goals, and data-driven campaign performance. Drove bid strategy experiment CPM→ CPC; managed $100K monthly budgets; identified ROI-positive opportunities through deep channel analysis; built automated cross-channel reporting loops; reduced budget waste by excluding 50+ irrelevant terms; improved funnel with data-driven optimizations.

Performance Marketing Lead (Contract) at Sinclair

May 1, 2025 - September 1, 2025

Scaled Paid Search operations with $1M monthly budget; drove +63% Lead Volume and +64% CVR; owned end-to-end GTM implementation to ensure accurate cross-channel data collection; led A/B testing and account restructuring across hundreds of campaigns; mentored junior specialists on daily checks and optimization; advised stakeholders on performance benchmarks.

Senior Performance Marketing Specialist at Over The Top Marketing

September 1, 2021 - July 1, 2024

Directly managed $18M annual Paid Search & Paid Social budget for high-volume B2C acquisition; led CRO sprint increasing CVR by 32.4%, CTR by 36.6%, and CPL decrease by 28.0%; increased budget utilization from 80% to 90% while maintaining CPL; implemented automation via Google Scripts and Integromat/Monday; mentored juniors; leveraged Domo and data analysis to guide performance targets.

Digital Marketing Consultant at DM Dominance

April 1, 2019 - November 1, 2020

Drove client growth across B2B/B2C portfolios; led multi-channel paid media and CRO strategies; delivered segmentation tests expanding audiences by 14×, doubling leads, reducing CPC by 63%, and increasing CTR by 41%; executed bidding and broad-match testing to improve spend utilization and lead volume; audited GTM tags and refined HubSpot lists for better measurement.

Performance Marketing Consultant at Independent / Consulting

January 1, 2021 - Present

Drove client growth across diverse portfolios; conducted advanced segmentation, bidding, and CRO testing; delivered high ROI campaigns and improved data quality with GTM and HubSpot optimizations; implemented email automation, analyzed user behavior with GA, and guided cross-channel measurement.