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Former NCAA All-American gymnast and skilled event organizer with expertise in program development, athlete engagement, and creative direction. I build compelling brand narratives, coordinate high-impact events, and drive audience growth through thoughtful marketing. I bring strong leadership from competitive athletics and student-athlete governance, paired with communications experience. I’m especially passionate about fundraising strategy, community impact, and creating engaging, athlete-centered experiences that convert awareness into results.…Former NCAA All-American gymnast and skilled event organizer with expertise in program development, athlete engagement, and creative direction. I build compelling brand narratives, coordinate high-impact events, and drive audience growth through thoughtful marketing. I bring strong leadership from competitive athletics and student-athlete governance, paired with communications experience. I’m especially passionate about fundraising strategy, community impact, and creating engaging, athlete-centered experiences that convert awareness into results.

Jaylene Gilstrap

Choreographer, Creative Director, Marketing Strategist

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Former NCAA All-American gymnast and skilled event organizer with expertise in program development, athlete engagement, and creative direction. I build compelling brand narratives, coordinate high-impact events, and drive audience growth through thoughtful marketing. I bring strong leadership from competitive athletics and student-athlete governance, paired with communications experience. I’m especially passionate about fundraising strategy, community impact, and creating engaging, athlete-centered experiences that convert awareness into results.…Former NCAA All-American gymnast and skilled event organizer with expertise in program development, athlete engagement, and creative direction. I build compelling brand narratives, coordinate high-impact events, and drive audience growth through thoughtful marketing. I bring strong leadership from competitive athletics and student-athlete governance, paired with communications experience. I’m especially passionate about fundraising strategy, community impact, and creating engaging, athlete-centered experiences that convert awareness into results.

Available to hire

Former NCAA All-American gymnast and skilled event organizer with expertise in program development, athlete engagement, and creative direction. I build compelling brand narratives, coordinate high-impact events, and drive audience growth through thoughtful marketing.

I bring strong leadership from competitive athletics and student-athlete governance, paired with communications experience. I’m especially passionate about fundraising strategy, community impact, and creating engaging, athlete-centered experiences that convert awareness into results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Full-Time Nanny – Toddler Care (Ages 1 & 3) at Private Family (Utah)

June 1, 2025 - June 1, 2026

Managed daily care, schedules, and activities for two young children with strong organizational and multitasking skills. Demonstrated reliability and adaptability in a high-paced environment. Fostered positive relationships and maintained detailed records, documentation, and communication with parents.

Program Development & Athlete Council Member (Part-Time) at USA Gymnastics

June 1, 2025 - Present

Contribute to national program development initiatives and strategic planning. Serve on athlete council to advocate for gymnast well-being, diversity, and competitive standards. Provide athlete perspective on policy and programming, and collaborate with leadership on athlete engagement and council communications.

Choreographer, Athlete Development Program at Self-Employed / Independent Contractor (National)

June 1, 2025 - Present

Create and direct choreography for competitive gymnasts nationwide across multiple facilities and skill levels. Design customized routines aligned with athlete goals, music selection, and judging criteria. Coordinate performance schedules and event logistics for exhibitions and competitions across regions. Mentor athletes on stage presence, confidence, and creative expression.

Event Coordinator & Marketing Lead at University of Utah Gymnastics (ALS Awareness Meet)

January 1, 2025 - December 31, 2025

Coordinated and marketed an ALS Awareness Meet honoring team manager Maya Schroeder and her father battling ALS. Designed and managed a fundraising page generating $7,561+ in first-year donations for The ALS Association. Developed fundraising strategy and promotional campaigns across social media and event channels. Secured media coverage through Deseret News to amplify awareness and donor engagement. Collaborated with team leadership and athletes to execute event logistics and sponsorship coordination.

Volunteer at Primary Children's Hospital (Forever Young Kids Crew)

January 1, 2024 - January 1, 2025

Provided emotional support to pediatric patients through interactive and play-based activities. Promoted positive morale and created meaningful connections with patients and families. Demonstrated empathy, patience, and the ability to adapt communication to diverse audiences.

Communications Intern at Simpson Strong-Tie

January 1, 2023 - June 1, 2023

Supported internal messaging strategy and developed brand communications across multiple channels. Wrote, edited, and produced content for newsletters, emails, and digital marketing campaigns. Conducted research to inform branding strategy, employee engagement tactics, and campaign messaging. Collaborated with cross-functional teams to ensure consistent brand voice and messaging.

Meet Marketing & Promotion (Marketing & Content Lead) at University of Utah Gymnastics

January 1, 2020 - January 1, 2025

Managed social media content, promotional signage, and marketing campaigns for home and conference meets. Collaborated with the marketing team to develop promotional strategies that drove event attendance. Created engaging content highlighting athlete achievements and team initiatives.