Jay Watson

Available to hire

I’m a Bay Area based lifestyle photographer with experience managing end-to-end productions for editorial and advertising media.

About

I’m a Bay Area based lifestyle photographer with experience managing end-to-end productions for editorial and advertising media. I specialize in editorial, apparel, automotive, and corporate work that aligns with brand identities for regional, national, and global campaigns.

I thrive on collaboration, problem-solving, and leading diverse teams on location and in studio. Every client has different needs, so I don’t have set rates. Let’s start by letting me know what is missing from your content so I can help.

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  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Consumer Goods
  • Travel & Hospitality
  • Transportation & Logistics

Projects · 3

Lead photographer and production manager to announce a new binocular line for Nikon USA. Locations included shoots at the Russian River, La Honda, and Woodside, CA. Deliverables included: (111) final retouched images + (10) color graded 4K video clips. Licensed usage for: PR press media kits, website and social media accounts of Nikon USA, and printed marketing material for the Monarch product line. Awards: • International Photography Awards - Lifestyle • ReFocus OneShot Awards - Travel

  • Content Producer
  • Photographer

Lead photographer for a social media campaign for Rolls-Royce. Shot in Big Sur, Carmel, and Monterey, CA. Featured on: Rolls-Royce global account (10 million followers) Rolls-Royce North America account (800K million followers)

  • Content Producer
  • Photographer
  • Videographer

Lead photographer for the Urthwear brand including mens and women’s streetwear, activewear, and product accessories. Images used for social media campaigns, catalog, and e-commerce website.

  • Photographer

Work experience

Photographer · Jay Watson PhotographyFeb 2000 – Present · 26 yrs 10 mos

Photographer at Jay Watson Photography (2000–present). Produce work for over 200 commercial clients, including Fortune 500 brands Gap, Cisco, Rolls-Royce, and Whole Foods. Published work in over 70 editorial titles across the U.S. and Europe. Collaborate with creative and marketing teams to produce print and digital content for regional, national, and global advertising campaigns. Manage production budgets from small-scale projects to over $100K, including bidding, crew hiring, casting, location scouting, and post-production. Negotiate rights for photography usage for editorial content and global campaigns. Lead on-location and studio shoots, ensuring efficient workflows, technical execution, and schedule adherence. Direct high-end videos for social media, PR, and web campaigns. Use Capture One and Adobe Creative Cloud, including Lightroom and Photoshop, for image editing, post-production, and managing an archive of over 250K digital assets.

Education

BA in Visual Arts / Photography · University of Maryland, Baltimore County1992 – 1996

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