Available to hire
I am a seasoned digital marketing and web development professional with over 18 years of experience in WordPress, PHP, SEO, SMO, Shopify, Google Analytics, Google Business Profile (GMB), HTML, CSS, and GHL (GoHighLevel). I specialize in creating high-performing, secure, and scalable websites, optimizing digital presence, and driving measurable business growth through data-driven strategies.
My expertise spans full-stack web development, local and global SEO, social media optimization, eCommerce solutions, analytics, and CRM automation. I am committed to delivering innovative, results-oriented solutions that enhance online visibility, increase conversions, and provide exceptional user experiences.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Intermediate
Work Experience
Freelancer – Wordpress, Web Solutions and Local SEO Specialist at Upwork
January 1, 2010 - June 1, 2024Managed, maintained, and optimized Wordpress websites for various international clients and also managed different Servers. Handled plugin and theme customization, content updates, SEO optimization, and website backups. Troubleshot core Wordpress issues, improved load speeds, and ensured security measures. Managed Google Business Profile (GBP/GMB), Google Reviews, and Social Media Management.
IT Manager at Smart Marketing Agency, USA
February 1, 2019 - May 31, 2024Oversaw IT operations and managed the company’s WordPress-based digital infrastructure, Google Business Profile, Social Media, Google Reviews and Content Marketing. Implemented data security protocols, enhanced server stability, and ensured seamless uptime.
Senior Project Manager / WordPress Team Lead at Tangent Healthcare Technology System, USA
March 1, 2015 - December 31, 2018Led a team of WordPress developers; oversaw full project lifecycle from concept to deployment. Integrated APIs, managed plugin conflicts, and optimized site architecture for healthcare systems.
Team Lead & Senior Web Developer at M.A Advertising & Web Development, Dubai
January 1, 2011 - January 31, 2015Led web development projects with a strong focus on WordPress and custom PHP platforms. Managed client communications, server setup, content updates, and campaign integration.
Web Developer & Server Administrator at Smartbaba Advertising, Dubai
June 1, 2009 - December 31, 2010Maintained server environments and developed WordPress sites tailored for advertising clients.
Junior Web Developer at W3linkers Pvt Ltd, Pakistan
March 1, 2007 - April 30, 2009Assisted in developing and maintaining PHP-based websites and performed frontend edits.
Freelancer at Upwork
January 1, 2010 - PresentProvided freelance web development, WordPress customization, server management, and related IT services to clients worldwide.
Team Leader and Senior Web Developer at M.A Advertising & Web Development
January 1, 2015 - October 1, 2025Senior PHP Web Developer, Server Administrator, and Team Lead of IT Marketing Department.
Web Developer and Server Hosting Systems Administrator at Smartbaba Advertising & Web Development
December 1, 2010 - October 1, 2025Web development and server hosting systems administration; managed server environments.
Internee/ Junior Web Developer at W3linkers PVT Ltd
April 1, 2009 - October 1, 2025Junior PHP and Web Developer.
Freelance Web Developer at Upwork
January 1, 2007 - PresentDelivered web development, SEO, digital marketing, WordPress, PHP, Shopify, and Google Business solutions via Upwork platforms.
Senior IT Manager at River City Marketing Agency
February 1, 2019 - October 1, 2025Led IT strategy, managed infrastructure, oversaw teams, ensured cybersecurity, optimized systems, implemented solutions, and drove technology-driven business growth.
Senior Project Manager / Senior WordPress Developer (Team Lead) at Tangent Healthcare Technology System
March 1, 2015 - December 1, 2018Led projects and teams, developed WordPress-based solutions, managed timelines, ensured quality, optimized websites, and delivered successful digital outcomes.
WordPress Developer at M.A. Advertising & Web Development
January 1, 2011 - January 1, 2015Created responsive, secure, SEO-friendly WordPress websites; customized themes and plugins; optimized performance; delivered high-quality digital solutions.
Web Developer & Server Hosting Systems Administrator at Smartbaba Advertising & Web Development
June 1, 2009 - December 1, 2010Delivered web development and server hosting solutions; managed websites; optimized performance; ensured security; provided reliable digital services.
Internee/Junior Web Developer at W3Linkers
March 1, 2007 - April 1, 2009Gained hands-on experience in HTML, CSS, PHP, WordPress, and web technologies to build responsive, functional websites.
Education
B.E. in Information Technology at University of Engineering & Technology, Taxila
January 1, 2007 - December 31, 2012F.Sc. (Pre-Engineering) at Hamza Army College, Rawalpindi
January 1, 2007 - December 31, 2007Matriculation (Science) at Siddeeq Public School, Rawalpindi
January 1, 2005 - December 31, 2005Bachelor of Engineering in Information Technology (BEIT) at University of Engineering and Technology, Taxila, Pakistan
January 1, 2007 - January 1, 2012F.Sc (Pre-Engineering) at Hamza Army College, Rawalpindi, Punjab, Pakistan
January 11, 2030 - May 1, 2007SSC at Siddeeq Public School, Rawalpindi, Punjab, Pakistan
January 11, 2030 - April 1, 2005Bachelor's degree in Computer Science at Sheridan College
January 1, 2007 - January 1, 2009Qualifications
Shopify store development certification
August 1, 2020 - January 21, 2026Social Media Optimization (SMO) certification
May 1, 2016 - January 21, 2026WordPress development certification
February 1, 2011 - January 21, 2026Search Engine Optimization (SEO) certification
October 1, 2009 - January 21, 2026PHP programming certification
May 1, 2008 - January 21, 2026HTML5 and CSS3 development certification
July 1, 2007 - January 21, 2026Google Business Profile (GMB) certification
October 1, 2025 - October 1, 2026Google Analytics certification
August 1, 2025 - August 1, 2026Industry Experience
Software & Internet, Healthcare, Professional Services, Media & Entertainment, Retail
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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