Hi, I’m James Azurin. I’m a versatile web and digital specialist with over a decade of experience designing, developing, and delivering user-centered websites and digital campaigns. I blend front-end development, UX research, content strategy, and data analytics to help organizations engage audiences and grow online.
I’ve led large web projects, trained teams, and implemented marketing automation, CMS training, and accessibility best practices. When I’m not coding or designing, I enjoy shaping intuitive user journeys, mentoring others, and turning complex requirements into clean, effective digital experiences.
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Successful development and implementation of fully responsive website for home renovation company in Tyrol, Austria has resulted in increased branding awareness in the region, an increasing customer base and business revenue.
Successful development and implementation of fully responsive websites for popular hotel in Tyrol, Austria.
Implementation of this website has increased customer attractions, hotel bookings and sales.
▪ Implementation of dynamic, metadata driven content for the corporate website using Matrix Content Management System.
▪ Automated exposure of content across corporate social media channels.
▪ Automation of Pharmacy Business & Career Network podcasts.
▪ I wrote and published the Pharmacy Guild of Australia Website Style Guide.
▪ I received several recognition awards for my web projects work.
Successful leadership in the Digital Marketing/Web Team despite limited team resources (four team
members) servicing over 2000 staff.
▪ Successful implementation of numerous projects to the satisfaction of clients and stakeholders. This
includes but is not limited to:
o the re-design, information architecture, branding, user experience, redevelopment and
implementation of the UC corporate website, staff, and student intranets over a two-year
project from January 2012 - February 2014.
o successful launches of numerous prospective student and staff recruitment marketing
campaigns targeting domestic, international and research cohorts.
▪ Technical Lead in the setup, configuration, and implementation of the Marketo digital marketing
platform and marketing collateral for digital marketing campaigns to attract and retain international
and domestic, undergraduate, postgraduate and research students.
▪ Generation of $2MAUD+ domestic and international student revenue in a calendar year as part of
the Guaranteed Entry process for student enrolments.
▪ Creation and application of the university’s Content Management System (CMS) training framework
and Writing for the Web training. Having facilitated CMS training for 5+ years, I obtained 100%
customer satisfaction rating across key training performance indicators. Additionally, I educated
content authors in and fostered a culture of maintaining compliance with required WCAG
accessibility standards.
▪ Publication of Website Content Change Request processes in consultation with stakeholders and the
UC Web Governance Committee.
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