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Content creator with 5+ years of experience in short- and long-form video, brand storytelling, personal branding, and content strategy. Skilled in end-to-end content production and data-driven campaigns, with a strong travel and lifestyle creator brand and collaboration experience across global brands. Produces and edits platform-optimized reels/shorts and long-form videos, manages ideation through post-production, and uses analytics for trend and performance insights. Trained social media cohorts and delivered large-scale content output with millions of organic reach and impact.…Content creator with 5+ years of experience in short- and long-form video, brand storytelling, personal branding, and content strategy. Skilled in end-to-end content production and data-driven campaigns, with a strong travel and lifestyle creator brand and collaboration experience across global brands. Produces and edits platform-optimized reels/shorts and long-form videos, manages ideation through post-production, and uses analytics for trend and performance insights. Trained social media cohorts and delivered large-scale content output with millions of organic reach and impact.

Jagriti Bhatia

Content Creator, Brand Strategist, Digital Marketer, +7

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Content creator with 5+ years of experience in short- and long-form video, brand storytelling, personal branding, and content strategy. Skilled in end-to-end content production and data-driven campaigns, with a strong travel and lifestyle creator brand and collaboration experience across global brands. Produces and edits platform-optimized reels/shorts and long-form videos, manages ideation through post-production, and uses analytics for trend and performance insights. Trained social media cohorts and delivered large-scale content output with millions of organic reach and impact.…Content creator with 5+ years of experience in short- and long-form video, brand storytelling, personal branding, and content strategy. Skilled in end-to-end content production and data-driven campaigns, with a strong travel and lifestyle creator brand and collaboration experience across global brands. Produces and edits platform-optimized reels/shorts and long-form videos, manages ideation through post-production, and uses analytics for trend and performance insights. Trained social media cohorts and delivered large-scale content output with millions of organic reach and impact.

Available to hire

Content creator with 5+ years of experience in short- and long-form video, brand storytelling, personal branding, and content strategy. Skilled in end-to-end content production and data-driven campaigns, with a strong travel and lifestyle creator brand and collaboration experience across global brands.

Produces and edits platform-optimized reels/shorts and long-form videos, manages ideation through post-production, and uses analytics for trend and performance insights. Trained social media cohorts and delivered large-scale content output with millions of organic reach and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Social Media Strategist | Content Creator at My Portfolio

January 1, 2026 - Present

Ongoing work as a content creator/social media strategist in Singapore, producing end-to-end content from planning and production to editing and publishing, aligned with travel and lifestyle brand storytelling. Performs content creation and optimization based on analytics and trend research.

Social Media Strategist | Content Creator at Jagriti Bhatia

July 1, 2022 - June 30, 2026

Produced 1000+ short- and long-form videos across Instagram Reels and YouTube Shorts, driving consistent engagement. Led end-to-end content production independently and in collaboration with external production teams, from ideation and scripting to shooting and editing. Achieved 6M+ organic reach per month using platform-native storytelling, trend-driven content, and data-informed creative decisions.

Social Media Strategist | Content Creator

July 1, 2022 - Present

Produced 1000+ short and long-form videos across Instagram Reels and YouTube Shorts, driving consistent engagement. Led end-to-end content production—from ideation and scripting to shooting and editing—both independently and with external production teams. Achieved 6M+ organic reach per month through platform-native storytelling, trend-driven content, and data-informed creative decisions. Delivered 70+ branded content pieces across lifestyle, travel, finance, F&B, and fashion, aligning content with brand tone and campaign objectives.

Social Media Strategist | Content Creator at Oravel Stays Pvt. Ltd. (OYO) / OYO

July 1, 2022 - Present

Collaborated with top brands including DBS Bank, L'Oreal, Grab, Garnier, Ponds, Titan, Stayfree, and BMC Medical to deliver high-performing digital campaigns (including a campaign reaching 3.7M users). Partnered with Thailand and Abu Dhabi Tourism Boards for destination-led content initiatives. Trained 250+ students as a social media coach and led a personal branding workshop at IIM Ahmedabad. Spearheaded marketing campaigns for OYO's business development team to increase regional B2B sales by 10% month over month.

Social Media Strategist | Content Creator at Independent / Freelance

June 1, 2020 - October 23, 2025

Produced 1000+ short and long-form videos across Instagram Reels and YouTube Shorts, driving consistent engagement. Led end-to-end content production from ideation and scripting to shooting and editing, independently and in collaboration with external production teams. Achieved 6M+ organic reach per month through platform-native storytelling, trend-driven content, and data-informed creative decisions. Delivered 70+ branded content pieces across lifestyle, travel, finance, F&B, and fashion, aligning content with brand tone and campaign objectives.

Social Media Strategist | Content Creator

July 1, 2016 - June 30, 2022

Created short- and long-form video content across Instagram Reels and YouTube Shorts; managed full production cycle including ideation, scripting, shooting, editing, and delivery. Planned pre-production workflows with scripts, moodboards, call sheets, production timelines, and shoot logistics, either independently or with external production teams. Edited final content using Adobe Premiere Pro, Lightroom, and Illustrator, optimizing for platform performance. Built brand storytelling systems for personal branding as a travel and lifestyle creator, producing 1000+ videos and maintaining consistent engagement. Drove organic reach and engagement using platform-native storytelling, trend-driven concepts, and data-informed creative decisions.