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I'm a senior business professional with over 28 years of experience across global software, startups, and small enterprises. I excel at building cross-functional relationships, shaping customer stories, driving brand initiatives, and delivering high-impact projects. I'm a self-motivated, customer-centric communicator known for follow-through, attention to detail, empathetic listening, and a strong work ethic. I've led initiatives that fueled growth and motivated teams toward shared goals, with a track record in events planning, product and project management, and executive support. I value collaborative partnerships with store leaders, marketing, sales, and leadership, and thrive in remote work environments.…I'm a senior business professional with over 28 years of experience across global software, startups, and small enterprises. I excel at building cross-functional relationships, shaping customer stories, driving brand initiatives, and delivering high-impact projects. I'm a self-motivated, customer-centric communicator known for follow-through, attention to detail, empathetic listening, and a strong work ethic. I've led initiatives that fueled growth and motivated teams toward shared goals, with a track record in events planning, product and project management, and executive support. I value collaborative partnerships with store leaders, marketing, sales, and leadership, and thrive in remote work environments.

Julie Baker

Brand Strategist, Project Manager, Copywriter, +6

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I'm a senior business professional with over 28 years of experience across global software, startups, and small enterprises. I excel at building cross-functional relationships, shaping customer stories, driving brand initiatives, and delivering high-impact projects. I'm a self-motivated, customer-centric communicator known for follow-through, attention to detail, empathetic listening, and a strong work ethic. I've led initiatives that fueled growth and motivated teams toward shared goals, with a track record in events planning, product and project management, and executive support. I value collaborative partnerships with store leaders, marketing, sales, and leadership, and thrive in remote work environments.…I'm a senior business professional with over 28 years of experience across global software, startups, and small enterprises. I excel at building cross-functional relationships, shaping customer stories, driving brand initiatives, and delivering high-impact projects. I'm a self-motivated, customer-centric communicator known for follow-through, attention to detail, empathetic listening, and a strong work ethic. I've led initiatives that fueled growth and motivated teams toward shared goals, with a track record in events planning, product and project management, and executive support. I value collaborative partnerships with store leaders, marketing, sales, and leadership, and thrive in remote work environments.

Available to hire

I’m a senior business professional with over 28 years of experience across global software, startups, and small enterprises. I excel at building cross-functional relationships, shaping customer stories, driving brand initiatives, and delivering high-impact projects. I’m a self-motivated, customer-centric communicator known for follow-through, attention to detail, empathetic listening, and a strong work ethic.

I’ve led initiatives that fueled growth and motivated teams toward shared goals, with a track record in events planning, product and project management, and executive support. I value collaborative partnerships with store leaders, marketing, sales, and leadership, and thrive in remote work environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Customer Relationship Coordinator (CRC) at Nordstrom

February 1, 2025 - July 1, 2025

Cultivated and maintained strong customer relationships through proactive outreach, increasing customer retention and driving repeat business. Executed customer programs and outreach lists, consistently driving business growth through email and phone outreach. Influenced customer shopping and resolved issues. Made decisions on procedures to offer customers the best personalized experience. Partnered with Store Managers and Nordstrom regional sales to bring customer initiatives to life in the stores. Collaborated with cross-functional teams in driving their business and sales results by coordinating customer appointments during all events and non-events.

Executive Assistant to the President and CEO at Milwaukee World Festival, Inc.

February 1, 2024 - May 1, 2024

Provided comprehensive support to the CEO and Board of Directors, managing the organization’s office operations. Maintained sophisticated calendar management, prioritized inquiries, and handled high-priority communications. Served as liaison to the Board, arranged Board meetings and events, drafted agendas, prepared presentation materials, and recorded meeting minutes. Assisted with special projects and prepared complex documents and presentations, ensuring smooth day-to-day operations under pressure.

Executive Assistant to the CEO at Lesaffre Yeast Company

May 1, 2023 - August 1, 2023

Ensured the CEO’s office ran smoothly, connecting departments and handling multiple projects. Managed the CEO’s calendar, coordinated appointments and international visitors, arranged travel itineraries and expense reports, and organized Board and Executive meetings. Prepared reports and presentations, maintained confidentiality, and supported other executives as needed.

Brand Ambassador for American Natural Premium (ANP) at Burlo Pet Services

September 1, 2021 - December 1, 2022

Managed production, operations, and manufacturing of the ANP pet food line. Created marketing materials to increase brand awareness and drive sales; helped grow ANP Distributor sales by 68%. Handled invoicing, reporting, and sales support; oversaw new product packaging and developed social media strategies.

Marketing Project Coordinator at Northwestern Mutual

August 1, 2020 - August 1, 2021

Part of the Product Marketing team; managed IPS marketing materials and cross-channel marketing initiatives. Supported a range of audiences including clients, the sales force, corporate office employees, and leadership. Independently produced C-level leadership webcasts, including plan development, timeline management, implementation, and post-launch analysis. Created and updated marketing materials for the advisor distribution system to support business growth.

Marketing Manager at SAP Campbell

January 1, 2000 - December 31, 2002

Integrated the acquired Campbell Software into SAP; retained customers and employees while introducing new capabilities to the global organization. Led rebranding to SAP Campbell and oversaw integration and office relocation. Collaborated with product development and management to create and maintain marketing materials and planned internal and external events. Worked with senior sales, engineering, and other executives to establish best-practice marketing initiatives for vertical markets.

Integrated Marketing Programs Senior Specialist at SAP

January 1, 2002 - April 1, 2019

Managed multiple marketing programs within SAP Global Marketing, supporting customer transformation studies, success stories, press opportunities, analyst surveys, events, and marketing and sales references. Cultivated cross-functional relationships with global stakeholders to align programs, developed customer content and messaging, publishing over 500 customer stories and videos. Key participant on a team developing a new customer reference platform and onboarding process for global customers, supporting the acquisitions and rebranding of SAP Ariba, SAP SuccessFactors, and SAP Hybris. Led Analyst Relations and positioned SAP SuccessFactors as a leader in Gartner’s Magic Quadrant for HCM Cloud and Talent Management. Planned and executed an industry event for approximately 200 SAP retail customers on the NYSE floor.

Executive Assistant at Campbell Software, SAP Campbell

January 1, 1996 - January 1, 2000

Provided administrative and business support to the CEO and executive management team. Maintained calendars, planned meetings, conferences, and global travel. Planned and coordinated PR, corporate and customer communications initiatives, as well as board meetings and events. Organized and maintained contracts and confidential information; supported with communications and events to promote the new brand and integration.

Executive Assistant at Various Employers

January 1, 1996 - December 31, 2000

Provided administrative and business support to the CEO and executive management; managed calendars, travel, and communications; coordinated PR, corporate and customer communications, events, board meetings, and confidential documents; supported special projects and prepared complex presentations.