Hi, I'm Juliana Baluyot, a freelance graphic designer focusing on social media graphics, branding, and visual identity for brands and small businesses. I love crafting on-brand, visually engaging content—posts, carousels, reels—and delivering fast turnaround with clear communication, so clients feel supported every step of the way.

Juliana Baluyot

Hi, I'm Juliana Baluyot, a freelance graphic designer focusing on social media graphics, branding, and visual identity for brands and small businesses. I love crafting on-brand, visually engaging content—posts, carousels, reels—and delivering fast turnaround with clear communication, so clients feel supported every step of the way.

Available to hire

Hi, I’m Juliana Baluyot, a freelance graphic designer focusing on social media graphics, branding, and visual identity for brands and small businesses. I love crafting on-brand, visually engaging content—posts, carousels, reels—and delivering fast turnaround with clear communication, so clients feel supported every step of the way.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Graphic Designer / Virtual Assistant at Small Café Business
January 1, 2023 - Present
Led the creation and management of visual content for Facebook and Instagram; produced high-performing social media graphics, reels covers, and promotional materials; designed a visually appealing menu to enhance product presentation and customer decision-making; developed captions aligned with brand voice to increase engagement and conversions; created diverse digital assets including YouTube thumbnails, eBooks, and AI-generated visuals; performed image editing and enhancements for polished, professional outputs.
Freelance Graphic Designer (Self-Employed)
January 1, 2023 - Present
Designed social media graphics, marketing materials, and branding assets for small business clients. Created cohesive brand identities including logos, color palettes, and typography systems. Improved client engagement and visibility through visually consistent content. Delivered high-quality designs within 24–48 hour turnaround times. Collaborated with clients to refine design strategy and improve content effectiveness.
Freelance Graphic Designer at Self-Employed
January 1, 2023 - Present
Designed 20+ social media graphics monthly for small business clients across various industries. Created branding assets including logos, color palettes, and typography systems for consistent brand identity. Developed marketing materials such as flyers, ads, brochures, and promotional content aligned with campaign goals. Improved client engagement through visually consistent and audience-focused designs. Delivered high-quality work within 24-48 hour turnaround timelines. Collaborated directly with clients to refine concepts and improve design effectiveness. Built long-term client relationships through reliable communication and consistent delivery.

Education

Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026
Canva (Advanced) at Canva
January 11, 2030 - May 5, 2026
Figma (Basic UI Design) at Figma
January 11, 2030 - May 5, 2026
CapCut (Video Editing for Social Media) at CapCut
January 11, 2030 - May 5, 2026
Bachelor of Science in Nursing at Our Lady of Fatima University
January 11, 2030 - January 1, 2026

Qualifications

Bachelor of Science in Nursing
January 11, 2030 - January 1, 2026
Canva (Advanced)
January 11, 2030 - May 1, 2026
Figma (Basic UI Design)
January 11, 2030 - May 1, 2026
CapCut (Video Editing for Social Media)
January 11, 2030 - May 1, 2026
PicsArt
January 11, 2030 - May 1, 2026
AI Design Tools
January 11, 2030 - May 1, 2026
CapCut (Video Editing for Social Media)
January 11, 2030 - May 1, 2026
Canva (Advanced)
January 11, 2030 - May 1, 2026
Figma (Basic UI Design)
January 11, 2030 - May 1, 2026
PicsArt
January 11, 2030 - May 1, 2026
AI Design Tools
January 11, 2030 - May 1, 2026
PicsArt
January 11, 2030 - May 5, 2026
AI Design Tools
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    Promotional Poster Design

    🎧 Earpods Promotional Poster Design

    Designed a promotional marketing poster for earpods, focused on highlighting key product features and special offers in a visually engaging way.

    ✨ What I Did

    • Created a clean and modern layout using Canva
    • Applied strong visual hierarchy to emphasize the product and main offer
    • Used typography and spacing to improve readability
    • Balanced product imagery with promotional text for better impact

    🎯 Focus
    The goal of this design was to:

    • Clearly communicate product benefits and pricing
    • Capture attention quickly through bold and modern visuals
    • Maintain a clean and professional look suitable for marketing

    🛠 Tools Used

    • Canva (layout design, typography, and visual composition)

    📌 Outcome
    The final poster is eye-catching, easy to understand, and effective for use in social media promotions or digital advertising.

    Sample:
    https://www.twine.net/signin

    Digital Menu Design (Food Business)

    📌 Project Overview
    A digital menu design created for a food business, focusing on readability and clean layout for TV display.

    🎯 Objectives

    • Ensure menu is easy to read from a distance
    • Highlight key items and pricing clearly
    • Maintain a modern and visually appealing design

    🛠 Tools Used

    • Canva
    • AI-generated food images

    ✨ My Role

    Designed the full menu layout, selected typography, arranged items, and ensured proper spacing and alignment for clarity.

    📊 Results

    • Clear and structured menu layout
    • Strong visual hierarchy
    • Professional and easy-to-read presentation

    📷 Sample Work
    https://www.twine.net/signin