Available to hire
Hi, I’m Juan Carlo Lozano, a digital marketer with 15 years of experience specializing in SEM PPC Ads and SEO across local to international campaigns. I help businesses generate leads, grow ecommerce, and increase store visits through data-driven SEO, PPC, and content strategies. I am comfortable with WordPress, Shopify, BigCommerce, and WooCommerce, and I manage Google Shopping, search, display, and remarketing campaigns with ongoing split testing to improve ROI.
I’m Google Ads certified and skilled at analyzing traffic and conversions in Google Analytics, GTM, and other analytics tools. I track every conversion and maintain transparent reporting in a shared Google Doc for real-time collaboration with clients. I stay current with Adwords updates and best practices to deliver measurable results across the US, Australia, and beyond.
Skills
Experience Level
Expert
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Language
English
Fluent
Tagalog
Fluent
Work Experience
SEO and Google Ads Campaigns Manager at Island Pacific Market
May 1, 2025 - October 12, 2025Led end-to-end SEO and Google Ads campaigns for Island Pacific Market across national markets. Conducted keyword research, on-page and off-page optimization, technical audits, and product feed optimization. Planned and optimized Google Search, Display, and Shopping campaigns including remarketing; built campaign structures, bidding strategies, and budgets. Monitored performance via Google Analytics and Tag Manager; built monthly dashboards and actionable insights to improve ROI. Remote work from the United States.
SEO and SEM Manager at Glass Ontime
August 31, 2023 - October 12, 2025Part-time remote SEO and SEM Manager responsible for planning and executing campaigns across search and social channels. Developed keyword strategies, optimized site architecture, and created ad copy. Tracked conversions and ROAS using GA/GA4 and GTM; produced performance reports and optimization recommendations. Collaborated with product and content teams to drive ROI.
SEO and SEM Manager at Island Pacific Supermarket / Island Pacific Market
January 31, 2024 - October 12, 2025Part-time remote role focused on boosting local and national visibility. Conducted keyword research, on-page optimization, content alignment, and link-building; managed paid search campaigns; tracked performance via GA and GTM; reported results to stakeholders.
Search Engine Optimization Executive at Island Pacific Market / Island Pacific Supermarket
January 1, 2024 - October 12, 2025Led SEO initiatives and content optimization for a US-based ecommerce and supermarket client. Implemented on-page and off-page strategies, keyword research, and content optimization for local, national, and international campaigns; collaborated with marketing teams; remote part-time role.
SEO and SEM Manager at Glass Ontime
August 1, 2023 - October 12, 2025Managed SEO and SEM campaigns, including Google Shopping, search, display, remarketing, and split testing. Coordinated with cross-border teams, tracked conversions via GA/GA4, and optimized ROI.
SEO and Google Ads Campaigns Manager at Upwork (Remote)
May 1, 2025 - October 12, 2025Delivered Google Ads and SEO services for multiple clients via Upwork, covering local, national, and international markets. Focused on lead generation, ecommerce performance, and store visits; produced detailed reporting and driving ROAS.
SEO Executive at Island Pacific Market / Island Pacific Supermarket
January 1, 2024 - October 12, 2025Managed and optimized SEO and Google Ads campaigns for Island Pacific Market's ecommerce store, covering local, national, and international SEO, Google Shopping, search, display, remarketing, and split testing. Maintained campaign performance with regular reporting and updates to a shared documentation system.
SEO and SEM Manager at Glass On Time
August 1, 2023 - October 12, 2025Led SEO and SEM initiatives for Glass On Time across Australia, coordinating on-page and off-page optimization, Google Ads, and analytics tracking. Managed remote campaigns and performance reporting.
SEO and Google Ads Campaigns Manager at PMWeb
May 1, 2025 - October 12, 2025Designed and managed SEO and Google Ads campaigns for clients via PMWeb, overseeing keyword research, ads optimization, conversions, and analytics setup with Google Tag Manager and GA.
Google AdWords Campaign Manager at Upwork (Freelance)
May 1, 2025 - October 12, 2025Delivered Google Ads campaigns for diverse clients on Upwork, optimizing search, display, shopping, and remarketing campaigns, and reporting performance via shared dashboards.
SEO Specialist / Search Engine Optimization at Upwork (Freelance)
May 1, 2025 - October 12, 2025Provided SEO services including on-page, off-page, technical SEO, and content optimization for clients across multiple industries, focusing on ROI and rankings.
SEO Executive at Island Pacific Market (Island Pacific Supermarket)
January 1, 2024 - October 12, 2025Led local, national, and international SEO initiatives, optimizing on-page and off-page tactics to boost organic visibility, drive store visits and ecommerce conversions, and improve SERP rankings. Coordinated with content and marketing teams to optimize listings and local SEO assets.
SEO and SEM Manager at Glass Ontime
August 1, 2023 - October 12, 2025Managed ongoing SEO and SEM campaigns for remote clients in the US and Australia, including keyword research, on-page optimization, display and remarketing, and A/B testing. Implemented tracking and reporting via Google Analytics/GA4 and Google Tag Manager to drive ROI.
SEO and Google Ads Campaigns Manager at Glass Ontime
May 1, 2025 - October 12, 2025Led end-to-end Google Ads campaigns with SEO integration for multiple clients; optimized search, display, and shopping campaigns; audited sites for technical SEO health; collaborated with cross-functional teams and remote stakeholders.
SEO and Google Ads Campaigns Manager at Island Pacific Supermarket
January 1, 2024 - October 12, 2025Part-time remote role managing local, national, and international SEO and SEM campaigns, including Google Shopping, search, display, remarketing, and split testing. Responsible for conversion tracking and optimization of campaigns to improve ROI, with a focus on store visits and online performance.
SEO and SEM Manager at Glass On Time
August 1, 2023 - October 12, 2025Part-time remote role overseeing SEO and SEM strategies for Glass On Time, including keyword research, site optimization, and campaign management across ecommerce and content-driven sites; involvement in analytics setup and reporting.
SEO and SEM Manager at Glass On Time
May 1, 2025 - October 12, 2025Remote role in United States managing SEO and Google Ads campaigns for Glass On Time; leads multiple client accounts, focusing on efficiency, ROI, and scalable growth across search, shopping, and display channels.
SEO Executive at Island Pacific Market
January 31, 2024 - October 12, 2025Part-time SEO and optimization for Island Pacific Market's online presence; responsible for on-page and off-page SEO and driving local search visibility.
SEO and SEM Manager at Glass Ontime
May 31, 2025 - October 12, 2025Manage SEO and SEM campaigns across multiple channels, including Google Ads, for e-commerce and local services; responsible for lead generation and ROI improvements.
SEO Executive at Island Pacific Supermarket
January 1, 2024 - October 12, 2025Managed local SEO and Google Ads campaigns for a US-based supermarket/e-commerce chain, focusing on local search rankings, product pages, and paid search to increase store visits and online orders.
SEO and Google Ads Campaigns Manager at Island Pacific Supermarket
May 1, 2025 - October 12, 2025Led SEO and Google Ads initiatives to boost organic visibility and paid performance, coordinating on-page optimization, local SEO strategies, and shopping/remarketing campaigns.
SEO and SEM Manager at Glass On Time
May 1, 2025 - October 12, 2025Oversees SEO and SEM campaigns for e-commerce client, optimizing search visibility, Google Ads, Display, and Shopping campaigns with a focus on ROI and performance metrics.
SEO and SEM Manager at Glass On Time
August 1, 2023 - October 12, 2025Managed multi-channel SEO/SEM initiatives for regional markets, handling local and international campaigns and performance tracking.
SEO Executive / SEO and Google Ads Campaigns Manager at Island Pacific Supermarket
January 1, 2022 - January 1, 2024Managed local SEO and Google Ads campaigns for a US-based online store; optimized product pages, local listings, and content strategy to improve visibility and drive store visits. Coordinated with clients to track conversions and measure ROI using Google Analytics and GA4.
SEO and Google Ads Campaigns Manager at PM Web
January 1, 2023 - May 1, 2025Led SEO and Google Ads campaigns for US clients in remote setup; developed bidding strategies, conducted keyword research, created performance reports, and optimized landing pages to maximize conversions.
SEO and SEM Manager at Glass On Time
March 1, 2022 - August 1, 2023Managed SEO and SEM campaigns for ecommerce and service industries; executed on-page and off-page optimization, content campaigns, and paid media across Google surfaces; reduced CPA and increased ROAS.
SEO Executive at Island Pacific Market
January 1, 2022 - January 1, 2024Part-time role focusing on local and national SEO and Google Ads campaigns for an online grocery retailer; remote work from the United States.
SEO and Google Ads Campaigns Manager at Island Pacific Supermarket
January 1, 2022 - January 1, 2024Managed local SEO and Google Ads campaigns for the US-based online shopping/eCommerce chain. Responsible for keyword research, on-page SEO, local SEO, ad copy development, campaign setup and optimization, display and remarketing, and regular reporting. Remote, Part-time. 2022-01-01 to 2024-01-01.
SEO and SEM Manager at Glass Ontime
March 1, 2022 - August 1, 2023Led SEO and SEM initiatives, including search, display, and remarketing campaigns; optimization across multiple platforms; remote work with Australia-based client. 2022-03-01 to 2023-08-01.
Education
Bachelor's degree in Computer Science at AMA Computer University, Makati Philippines
January 1, 2001 - December 31, 2004Bachelor of Science in Computer Science at AMA Computer University, Makati, Philippines
January 1, 2001 - January 1, 2004Bachelor of Science in Computer Science at AMA Computer University, Makati Philippines
January 1, 2001 - January 1, 2004Computer Science at AMA Computer University, Makati, Philippines
January 1, 2001 - January 1, 2004Computer Science at AMA Computer University
January 1, 2001 - January 1, 2004BS in Computer Science at AMA Computer University
January 1, 2001 - December 31, 2004Computer Science at AMA Computer University
January 1, 2001 - January 1, 2004Computer Science at AMA Computer University, Makati Philippines
January 1, 2001 - January 1, 2004Bachelor's degree in Computer Science at AMA Computer University, Makati Philippines
January 1, 2001 - January 1, 2004Bachelor of Science in Computer Science at AMA Computer University
January 1, 2001 - January 1, 2004Qualifications
Google Ads Certification
January 11, 2030 - October 12, 2025Google Analytics Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - February 11, 2026Google Ads Certification
January 11, 2030 - February 11, 2026Google Ads Certification
January 11, 2030 - April 13, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Other, Education, Real Estate & Construction, Consumer Goods
Skills
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Expert
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