Dear Hiring Manager, My extensive experience in WordPress development, underscored by a proven ability to significantly enhance SEO performance and site speed, aligns perfectly with the requirements for creating a fast, SEO-ready, and secure website for your client's home improvement company. At Ideal Response, I directed digital marketing and website development, implementing improvements on WordPress sites, refining landing pages, and resolving technical issues, which directly contributed to increased lead volume and improved enquiry quality. I possess robust expertise in crafting modern, responsive websites and implementing best practices for intuitive navigation and optimal site speed. My background includes comprehensive SEO, content, and on-site optimisation, utilizing advanced SEO tools and strategies to drive organic traffic and conversions. Furthermore, my role at Artists in Motion involved overseeing website content management and leveraging AI tools for content creation and campaign ideas, demonstrating a solid foundation for providing effective training in content management. Beyond technical proficiency, my approach emphasizes robust development practices. At WildNet, I standardized deployment procedures for customer software, significantly reducing errors during releases and minimizing the need for rollbacks. This meticulous attention to detail ensures not only stable and secure web solutions but also contributes to a reliable and consistent user experience, essential for any growing business. My passion for delivering impactful web solutions, combined with a decade of experience in digital marketing and web development, makes me confident I can deliver exceptional results for this contract position. I am eager to contribute my skills to this project. Kind Regards Jonathan Dutfield

Jonathan Dutfield

Dear Hiring Manager, My extensive experience in WordPress development, underscored by a proven ability to significantly enhance SEO performance and site speed, aligns perfectly with the requirements for creating a fast, SEO-ready, and secure website for your client's home improvement company. At Ideal Response, I directed digital marketing and website development, implementing improvements on WordPress sites, refining landing pages, and resolving technical issues, which directly contributed to increased lead volume and improved enquiry quality. I possess robust expertise in crafting modern, responsive websites and implementing best practices for intuitive navigation and optimal site speed. My background includes comprehensive SEO, content, and on-site optimisation, utilizing advanced SEO tools and strategies to drive organic traffic and conversions. Furthermore, my role at Artists in Motion involved overseeing website content management and leveraging AI tools for content creation and campaign ideas, demonstrating a solid foundation for providing effective training in content management. Beyond technical proficiency, my approach emphasizes robust development practices. At WildNet, I standardized deployment procedures for customer software, significantly reducing errors during releases and minimizing the need for rollbacks. This meticulous attention to detail ensures not only stable and secure web solutions but also contributes to a reliable and consistent user experience, essential for any growing business. My passion for delivering impactful web solutions, combined with a decade of experience in digital marketing and web development, makes me confident I can deliver exceptional results for this contract position. I am eager to contribute my skills to this project. Kind Regards Jonathan Dutfield

Available to hire

Dear Hiring Manager,

My extensive experience in WordPress development, underscored by a proven ability to significantly enhance SEO performance and site speed, aligns perfectly with the requirements for creating a fast, SEO-ready, and secure website for your client’s home improvement company. At Ideal Response, I directed digital marketing and website development, implementing improvements on WordPress sites, refining landing pages, and resolving technical issues, which directly contributed to increased lead volume and improved enquiry quality.

I possess robust expertise in crafting modern, responsive websites and implementing best practices for intuitive navigation and optimal site speed. My background includes comprehensive SEO, content, and on-site optimisation, utilizing advanced SEO tools and strategies to drive organic traffic and conversions. Furthermore, my role at Artists in Motion involved overseeing website content management and leveraging AI tools for content creation and campaign ideas, demonstrating a solid foundation for providing effective training in
content management.

Beyond technical proficiency, my approach emphasizes robust development practices. At WildNet, I standardized deployment procedures for customer software, significantly reducing errors during releases and minimizing the need for rollbacks. This meticulous attention to detail ensures not only stable and secure web solutions but also contributes to a reliable and consistent user experience, essential for any growing business. My passion for delivering impactful web solutions, combined with a decade of experience in digital marketing and web development, makes me confident I can deliver exceptional results for this contract position. I am eager to contribute my skills to this project.

Kind Regards
Jonathan Dutfield

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Head of Marketing Strategy at Artists in Motion School of Dance
January 1, 2025 - Present
Lead marketing strategy for a growing dance school, covering student recruitment, brand awareness and retention. Manage website content, local search visibility and social media presence to drive enquiries from families across East Kent. Use AI tools to support content creation, campaign ideas and reporting while keeping the messaging on brand and human.
Head of Digital Marketing and Developer at Ideal Response
January 1, 2023 - January 1, 2025
Led digital marketing and website development for a specialist environmental services business. Managed WordPress site improvements, landing pages and technical fixes to support SEO and paid media performance. Introduced an internal ticket request system for operations and IT, so employee requests were logged, prioritised and resolved consistently. Coordinated and managed the relationship with third party digital agencies, helping increase lead volume and improve enquiry quality. Implemented analytics, tracking and reporting that gave the business a clearer view of lead sources and marketing return.
Founder at Ducorp and Dance Uniform Distribution
January 1, 2018 - Present
Founded and ran small digital and uniform businesses, providing development, marketing support and uniform distribution services. Delivered WordPress development, plugin work and online ordering routes, plus basic digital marketing and automation for clients and partners. Managed suppliers, stock, ordering processes and customer communication.
Support and Development Contractor at Various
January 1, 2015 - January 1, 2018
Provided support and development services across internal systems, handling application support and development changes. Worked with users and technical teams to diagnose issues and deliver practical fixes. Supported and stabilised business critical legacy WildNet applications throughout a multi year transition to mybeazley.com, owning full stack delivery including hosting and environment management. Handled BAU application support while modernisation progressed, carried out end to end incident investigation (logs, database queries, integrations, and server level checks), drove root cause analysis, shipped pragmatic fixes and hotfix releases, and reduced operational risk by documenting dependencies, known issues, and workarounds to keep the service reliable until workflows were migrated or retired.
Customer Support Manager and Developer at WildNet
January 1, 2003 - January 1, 2015
Joined WildNet as a developer and progressed over time to Customer Support Manager, leading the support function. Restructured the customer support department around ITIL based processes, making the team more professional and clearly client focused, with a stronger emphasis on communication and putting the customer first. Designed and introduced a tier one, tier two and tier three ticket prioritisation model so that urgent issues were triaged and resolved first, improving response times and giving clients a clear view of how their requests would be handled. Standardised deployment procedures for customer software across client networks, which reduced errors during releases and made roll backs rare. Managed day-to-day customer support operations, including team activities, workload management and escalations. Developed and refined support processes, documentation and communication standards. Worked closely with development and product teams to feed back issues and improve customer exper
Support and Development Contractor
January 1, 2015 - January 1, 2018
Provided support and development services across internal systems, handling application support and development changes. Worked with users and technical teams to diagnose issues and deliver practical fixes. Supported and stabilised business critical legacy WildNet applications throughout a multi-year transition, owning full stack delivery including hosting and environment management. Handled BAU application support while modernisation progressed, carried out end to end incident investigation (logs, database queries, integrations, and server level checks), drove root cause analysis, shipped pragmatic fixes and hotfix releases, and reduced operational risk by documenting dependencies, known issues, and workarounds to keep the service reliable until workflows were migrated or retired.
Head of Marketing Strategy and Customer Support at Artists in Motion School of Dance
July 1, 2025 - Present
Lead the marketing strategy and customer support for a growing dance school. Oversee website content management, local SEO, and social media to drive inquiries and enrollments across East Kent. Leverage AI tools to generate content ideas and streamline reporting, while ensuring brand-aligned and human-centric messaging. Serve as the primary contact for all e-commerce inquiries, managing communications from initiation to resolution, including product questions, order updates, delivery tracking, returns, and issue resolution.
Support and Development Contractor at Beazley
April 1, 2015 - June 30, 2018
Provided essential support and development services across internal systems; collaborated with users and technical teams to diagnose issues and deliver practical solutions; stabilized legacy Wild Net applications during a multi-year transition to beazley.com; documented dependencies and fixes to reduce operational risk.
Customer Support Manager and Developer at Wild Net
March 1, 2003 - June 30, 2015
Joined Wild Net as a developer and advanced to Customer Support Manager; led ITIL-based processes, established a tiered support model, improved response times and issue resolution; collaborated with development and product teams to improve customer experience.
Head of Digital Marketing and Developer at Ideal Response Maidstone
February 1, 2023 - June 1, 2025
Directed digital marketing and website development for a specialist environmental services business. Implemented improved WordPress site, refining landing pages and resolving technical issues to enhance SEO and paid media performance. Instituted a ticket requests system for operations and IT, ensuring employee requests were logged, prioritized, and consistently resolved. Coordinated the relationship with third-party digital agencies, contributing to an increase in lead volume and improved enquiry quality. Established comprehensive analytics, tracking, and reporting to provide the business with a clearer perspective on leads sources and marketing returns.
Support and Development Contractor at Beazley London
April 1, 2015 - June 1, 2018
Provided essential support and development services across internal systems, deeply hands-on application support and development changes. Collaborated with users and technical teams to diagnose issues and deliver practical solutions. Supported and stabilised legacy Wild Net applications, taking ownership of full-stack delivery and migratory efforts.
Customer Support Manager and Developer at Wild Net London
March 1, 2003 - June 1, 2015
Joined Wild Net as a developer and subsequently advanced to Customer Support Manager, establishing leadership in the support function. Reengineered processes, emphasizing communication and prioritization of customer needs. Built and refined support workflows, standardized deployment procedures, and improved customer service delivery.

Education

Bachelor of Science (BSc) in Computer Information Systems Design at Kingston University, London
January 11, 2030 - January 1, 1999
Bachelor of Science BSc in Computer Information Systems Design at Kingston University, London
January 11, 2030 - January 1, 1999
Bachelor of Science at Kingston University
June 1, 1994 - June 1, 1999
Bachelor of Science in Computer Information Systems Design at Kingston University
June 1, 1994 - June 1, 1999

Qualifications

Bachelor of Science BSc in Computer Information Systems Design
January 11, 2030 - January 1, 1999
ITIL-based processes implementation
January 11, 2030 - January 22, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Other, Retail