Available to hire
I am a results-driven bilingual marketing and branding professional with a passion for crafting compelling narratives and fostering meaningful connections.
As a strategic and creative thinker, I excel in brand strategy, social media marketing, and customer engagement, always aiming to deliver measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Founder & Social Media / Email Marketing Specialist at Ivory Creative Agency
May 1, 2025 - PresentDevelop brand-first social media and email strategies rooted in storytelling, psychology, and funnel design to connect awareness, nurture, and conversion. Build and optimize marketing funnels through content systems, lead magnets, and automated email sequences that drive engagement and sales. Analyze performance data to refine strategy, strengthen retention, and maximize ROI while ensuring every touchpoint aligns with brand identity and long-term growth.
Marketing Manager / Independent Contractor at Nickel Bronx
July 1, 2025 - PresentManage marketing strategy, project execution, and CRM systems for agency clients across tech, real estate, and professional services. Build and optimize email funnels and automated sequences that nurture leads through every stage of the customer journey. Execute list segmentation, A/B testing, and performance reporting to improve deliverability, engagement, and conversions. Streamline workflows and analytics through HubSpot, Salesforce, and Apollo, ensuring campaigns are data-driven and scalable. Partner with creative and strategy teams to align messaging, automation, and funnel performance for measurable results.
Marketing Coordinator at Spire Consulting Group
April 1, 2025 - October 22, 2025Led the planning and execution of high-profile corporate events, overseeing logistics, vendor management, and promotional strategy to strengthen brand positioning and client relationships. Supported integrated marketing initiatives, including Salesforce email campaigns, website updates, and social media strategy to amplify event visibility and engagement.
Director of Marketing at Pure Realty
April 1, 2024 - October 22, 2025Develop comprehensive marketing strategies, with a focus on creating impactful digital and print materials, such as social media posts, listing flyers, brochures, and presentations. Drive engaging social media marketing campaigns and Facebook ad management to optimize reach and lead generation. Manage email marketing initiatives, including the creation of a monthly newsletter and daily new listing email blasts to enhance communication and attract prospective clients. Strategically drive agent recruitment to support brokerage expansion.
Freelance Digital Marketer at Self-Employed
October 1, 2023 - October 22, 2025Provided social media management, strategy, and content creation for several small businesses, ensuring consistent branding and improved online engagement.
Social Media Marketing Coordinator at Meraki Hospitality Group
January 1, 2021 - October 22, 2025Led brand, social, and communications for four hospitality businesses—building cohesive brand systems, increasing online mentions/engagement, protecting reputation through rapid community management, and producing monthly newsletters and press releases.
Founder & Social Media / Email Marketing Specialist at IVORY CREATIVE AGENCY
May 1, 2025 - PresentFounded and leading the agency's marketing efforts; developed brand-first social media and email strategies rooted in storytelling, psychology, and funnel design to build awareness, nurture leads, and drive conversions. Built and optimized marketing funnels through content systems, lead magnets, and automated email sequences to drive engagement and sales. Analyzed performance data to refine strategy, strengthen retention, and maximize ROI while ensuring every touchpoint aligns with brand identity and long-term growth.
Marketing Manager / Independent Contractor at Nickel BronX
July 1, 2025 - PresentManage marketing strategy, project execution, and CRM systems for agency clients across tech, real estate, and professional services. Build and optimize email funnels and automated sequences that nurture leads through every stage of the customer journey. Execute list segmentation, A/B testing, and performance reporting to improve deliverability, engagement, and conversions. Streamline workflows and analytics through HubSpot, Salesforce, and Apollo, ensuring campaigns are data-driven and scalable. Partner with creative and strategy teams to align messaging, automation, and funnel performance for measurable results.
Marketing Coordinator at Spire Consulting Group
April 1, 2025 - October 22, 2025Led the planning and execution of high-profile corporate events, overseeing logistics, vendor management, and promotional strategy to strengthen brand positioning and client relationships. Supported integrated marketing initiatives, including Salesforce email campaigns, website updates, and social media strategy to amplify event visibility and engagement.
Director of Marketing at Pure Realty
April 1, 2024 - October 22, 2025Developed comprehensive marketing strategies, with a focus on creating impactful digital and print materials, such as social media posts, listing flyers, brochures, and presentations. Drove engaging social media marketing campaigns and Facebook ad management to optimize reach and lead generation. Managed email marketing initiatives, including a monthly newsletter and daily new listing email blasts to enhance communication with prospective clients. Strategically drove agent recruitment through online platforms, actively contributing to brokerage expansion.
Freelance Digital Marketer at Self-Employed
October 1, 2023 - October 22, 2025Provided social media management, strategy, and content creation for several small businesses, ensuring consistent branding and improved online engagement.
Social Media Marketing Coordinator at Meraki Hospitality Group
January 1, 2021 - October 22, 2025Led brand, social, and communications for four hospitality businesses—building cohesive brand systems, increasing online mentions/engagement, protecting reputation through rapid community management, and producing monthly newsletters and press releases.
Education
Bachelor of Political Science at University of New Mexico
January 11, 2030 - December 1, 2018Bachelor of Journalism & Mass Communications, Minor in Marketing at University of New Mexico
January 11, 2030 - May 1, 2018Bachelor of Political Science at University of New Mexico
January 11, 2030 - December 1, 2018Bachelor of Journalism & Mass Communications, Minor in Marketing at The University of New Mexico
January 11, 2030 - May 1, 2018Qualifications
AMA Member
February 1, 2025 - October 22, 2025Member, American Marketing Association
February 1, 2025 - October 22, 2025Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Travel & Hospitality
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