I’m a marketer turned designer who drives key brand, marketing, and demand gen initiatives through creating meaningful connections and memorable experiences.
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Who: Demandbase, Women in Revenue, and their partners strive to empower women through strategic initiatives. During 2022 Dreamforce, this post-event at SFMOMA hosts a panel of top executives to exchange cultural, and diversity insights to break boundaries.
What: Lead creative theme and design direction for a co-branded event during 2022 Dreamforce at SFMOMA. The theme needed to complement the art being displayed at the venue exhibit.
Purpose: As the lead designer for the event, I worked closely with the account strategist to ideate and deploy event theme branding through web, digital displays, and signage. Assets supported partner sponsors: UDG, LinkedIn, PFL, and ON24.
Who: Unreal Digital Group is a full-service, women-led demand generation agency that helps humans look, feel, and sound different than what traditional B2B marketing has been.
What: A fully designed holiday-themed package gifted to global employees and clients. Each person is mailed a decorated and branded box with a leather computer tech kit inside. With full creative freedom, I created and executed the copy and design.
Purpose: As the sole designer, I worked closely with agency co-founders and the operations manager to ideate, create, and execute new and inspiring holiday branding. The theme must elevate UDG’s personality and speak to the thoughtfulness behind the holiday gift.
Who: Pendo.io is a product experience platform that offers cloud-based solutions like in-app guides, analytics, and customer feedback.
What: Bring brand awareness through a top-of-funnel ebook about their platform and the benefits of their Google Cloud partnership.
Purpose: As the designer, I worked closely with the account strategist to ensure messaging and styling were consistent with client branding.
Who: Google Cloud is a suite of cloud computing services to help companies meet their growing business needs. They provide solutions from data management, hybrid and multi-cloud, to AI and ML, and more.
What: Create social ads for Google Cloud and 60+ partners to appeal to their channel marketing audience and showcase their strategic partnerships.
Purpose: As the designer, I work closely with the account director as the social content designer, ensuring quick and efficient turnarounds while meeting brand standards and guidelines.
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