I’m a working designer and practicing artist with decades of experience shaping visual stories for brands, teams, and products. My background spans studios, in-house roles, and high-growth tech environments, with a consistent focus on turning ideas into clear, thoughtful design. I value the quieter parts of the work most: listening closely, refining details, and staying close to the craft. While I’ve led teams in the past, my current focus is hands-on design—doing the work, solving problems visually, and seeing projects through with care. Alongside my professional design work, I’m building a personal art practice driven by curiosity, experimentation, and making. I’m drawn to design work that values focus, clarity, and thoughtful execution, while leaving room for a long-term creative practice.

Jeff Shuller

I’m a working designer and practicing artist with decades of experience shaping visual stories for brands, teams, and products. My background spans studios, in-house roles, and high-growth tech environments, with a consistent focus on turning ideas into clear, thoughtful design. I value the quieter parts of the work most: listening closely, refining details, and staying close to the craft. While I’ve led teams in the past, my current focus is hands-on design—doing the work, solving problems visually, and seeing projects through with care. Alongside my professional design work, I’m building a personal art practice driven by curiosity, experimentation, and making. I’m drawn to design work that values focus, clarity, and thoughtful execution, while leaving room for a long-term creative practice.

Available to hire

I’m a working designer and practicing artist with decades of experience shaping visual stories for brands, teams, and products. My background spans studios, in-house roles, and high-growth tech environments, with a consistent focus on turning ideas into clear, thoughtful design.

I value the quieter parts of the work most: listening closely, refining details, and staying close to the craft. While I’ve led teams in the past, my current focus is hands-on design—doing the work, solving problems visually, and seeing projects through with care.

Alongside my professional design work, I’m building a personal art practice driven by curiosity, experimentation, and making. I’m drawn to design work that values focus, clarity, and thoughtful execution, while leaving room for a long-term creative practice.

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Language

English
Fluent

Work Experience

Planned Career Break at Cary, NC
April 1, 2024 - Present
Intentional career pause focused on hands-on creative work; building a personal art and illustration practice; pro bono design work for non-profit and professional organizations.
Creative Manager at insightsoftware
August 1, 2021 - March 1, 2024
Delivered high-volume brand and marketing design for a global SaaS organization, supporting 40+ concurrent projects per week across product marketing and corporate communications. Produced and refined thousands of assets annually (2,000+ social media assets; 100+ product marketing brochures). Owned end-to-end design from briefs and kickoff through final delivery and leadership approvals. Defined and maintained brand guidelines, systems, and templates adopted enterprise-wide across teams and external partners.
Senior Art Director at OFM
August 1, 2017 - September 1, 2021
Shaped brand identities and customer-facing experiences for global home and office furniture brands across eCommerce, digital campaigns, and visual storytelling. Led development and launch of brand guidelines, DTC websites, and marketplace storefronts for established brands including HON, HON Basyx, and Allsteel. Directed end-to-end execution across multi-channel deliverables from concept through launch; oversaw creative production across photography, video, and CGI to ensure clarity, consistency, and quality at scale.
Design Lead at Cree Lighting
August 1, 2009 - September 1, 2016
Led visual communications for new product introductions at a $1B LED lighting company, translating complex technology into clear, market-ready design. Owned brand and marketing execution across campaigns, product launches, and customer-facing materials, including brand identity systems and enterprise-level guidelines. Directed and oversaw large-scale deliverables—from global product catalogs to trade show and exhibit graphics—ensuring consistency and clarity across teams and channels.

Education

Bachelor of Fine Arts at East Carolina University
January 11, 2030 - February 15, 2026
Bachelor of Fine Arts at East Carolina University
January 11, 2030 - April 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Manufacturing, Software & Internet, Professional Services, Retail