I am a passionate Growth and Product Marketing professional with over 7 years of experience in building and scaling digital growth initiatives. My journey has taken me through various fintech and digital platforms where I've successfully translated commercial objectives into actionable strategies. I thrive in fast-paced environments, adapting quickly to the ever-evolving challenges of the market. My expertise lies in creating structured operational systems that enhance customer acquisition and retention through optimized funnels and lifecycle marketing. I love collaborating cross-functionally to drive projects forward, and I’m always looking to leverage data-driven insights to inform decision-making and improve performance.…

Jelena Ugrjumova

I am a passionate Growth and Product Marketing professional with over 7 years of experience in building and scaling digital growth initiatives. My journey has taken me through various fintech and digital platforms where I've successfully translated commercial objectives into actionable strategies. I thrive in fast-paced environments, adapting quickly to the ever-evolving challenges of the market. My expertise lies in creating structured operational systems that enhance customer acquisition and retention through optimized funnels and lifecycle marketing. I love collaborating cross-functionally to drive projects forward, and I’m always looking to leverage data-driven insights to inform decision-making and improve performance.…

Available to hire

I am a passionate Growth and Product Marketing professional with over 7 years of experience in building and scaling digital growth initiatives. My journey has taken me through various fintech and digital platforms where I’ve successfully translated commercial objectives into actionable strategies. I thrive in fast-paced environments, adapting quickly to the ever-evolving challenges of the market.

My expertise lies in creating structured operational systems that enhance customer acquisition and retention through optimized funnels and lifecycle marketing. I love collaborating cross-functionally to drive projects forward, and I’m always looking to leverage data-driven insights to inform decision-making and improve performance.

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Language

Latvian
Fluent
Russian
Fluent
English
Fluent
German
Beginner

Work Experience

Product Marketing Manager at JSC Citadele Bank – Klix by Citadele
July 1, 2021 - September 1, 2025
As the first marketing hire in a corporate startup environment, I was responsible for building and scaling the product marketing function across multiple Baltic markets. I led go-to-market execution, customer lifecycle communication, onboarding optimisation, and funnel improvements to support the expansion of the Klix platform, which is a B2B2C digital payments and lending platform operating across Latvia, Lithuania, and Estonia.
Digital Marketing Project Manager at LLC iMarketing Group
December 1, 2018 - May 1, 2021
I managed multi-channel digital growth initiatives for more than 30 clients across e-commerce and service industries. My role involved collaborative efforts across paid media, analytics, CRO/UX, SEO, and content functions to develop performance optimisation roadmaps and campaign structures.
Project Manager at JSC 4finance
February 1, 2018 - December 1, 2018
Coordinated operational and cross-functional initiatives within a digital lending organisation, supporting structured execution across departments.
Customer Care Specialist at JSC 4finance
May 1, 2016 - January 1, 2018
Developed an understanding of customer behaviour, lifecycle communication, and financial product operations.
Event Project Manager at MSA Project Group
April 1, 2014 - May 1, 2016
Managed event coordination and stakeholder communication across multiple projects and operational teams.

Education

Professional Master’s Degree in International Marketing at Riga Stradins University
January 1, 2019 - January 1, 2021
Professional Bachelor’s Degree in Economics at University of Culture and Economics
January 1, 2014 - January 1, 2018

Qualifications

IT Project Management
January 1, 2020 - June 2, 2026

Industry Experience

Financial Services, Software & Internet