Hi, I’m Jelena Zivadinovic, a graphic and digital designer with over 20 years of experience helping brands translate values into smart visual identities. I combine strategic thinking with creative execution to deliver compelling visuals that improve engagement, brand loyalty, and revenue across print, web, and social media. I’m a reliable project manager and collaborative team player who thrives on guiding complex branding and design projects from concept to completion, while maintaining brand standards and building positive relationships with clients, vendors, and cross-functional teams.

Jelena Zivadinovic

Hi, I’m Jelena Zivadinovic, a graphic and digital designer with over 20 years of experience helping brands translate values into smart visual identities. I combine strategic thinking with creative execution to deliver compelling visuals that improve engagement, brand loyalty, and revenue across print, web, and social media. I’m a reliable project manager and collaborative team player who thrives on guiding complex branding and design projects from concept to completion, while maintaining brand standards and building positive relationships with clients, vendors, and cross-functional teams.

Available to hire

Hi, I’m Jelena Zivadinovic, a graphic and digital designer with over 20 years of experience helping brands translate values into smart visual identities. I combine strategic thinking with creative execution to deliver compelling visuals that improve engagement, brand loyalty, and revenue across print, web, and social media.

I’m a reliable project manager and collaborative team player who thrives on guiding complex branding and design projects from concept to completion, while maintaining brand standards and building positive relationships with clients, vendors, and cross-functional teams.

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Language

English
Fluent
Serbian
Fluent
French
Advanced

Work Experience

Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
June 1, 2019 - Present
Capitalized on industry’s print and digital branding expertise for the Open Government and OpenON event. Fostered positive working relationships with representatives, stakeholders, vendors, and printers. Led the design and development of communication materials including print, web, and video showcasing the Communications Branch. Contributed to the completion of the OPS Weekly newsletter, annual reports, guides, and digital presentations for various ministries. Collaborated with the Social Team on social media shareable images and managed project approval processes including budgets and invoices.
Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
August 1, 2018 - September 3, 2025
Engaged in previous contract work delivering branding and communications support.
Graphic Designer, Print/Digital at Freelance Work – zivadesigns
December 1, 2016 - Present
Guaranteed customer satisfaction by conceptualizing design projects addressing diverse needs. Increased profits by building partnerships with companies like Lampyon and Club Coffee. Elevated brand loyalty and drove sales through client vision-driven designs.
Creative Designer at The Edge Leaders Magazine
January 31, 2018 - September 3, 2025
Grew brand digital footprints by restructuring marketing materials, staying current with industry trends. Produced creative design elements for print, digital, and social media campaigns. Directed project life cycle for graphics, illustrations, promotional materials, and editorial layouts.
Communications Project Manager at Ontario Public Service: Ontario Ministry of Health and Long-Term Care
September 30, 2017 - September 3, 2025
Led the development of creative and engaging communication materials supporting ministry initiatives. Boosted social media engagement by integrating design elements and sharing images daily on Twitter and Facebook. Completed ad hoc projects under time and budget constraints and expedited image approval for social media channels.
Graphic Designer at Ford Canada
December 31, 2016 - September 3, 2025
Delivered ready-to-use designs for posters, marketing materials, stationery across dealerships in Canada. Streamlined order collection, approval, shipment scheduling, and customer interaction by launching an online ordering system nationally. Maximized corporate revenue by producing quality graphic designs exceeding client expectations.
Print & Digital Designer at Ontario Dental Association
July 31, 2016 - September 3, 2025
Utilized WordPress and content management tools to build and update the Ontario Members Only website database, content, and graphics. Led e-marketing initiatives for social and educational events. Earned commendation for masterful leadership of design projects including ads, flyers, and newsletters.
Graphic Design Specialist at Walmart Canada
March 31, 2015 - September 3, 2025
Authored Client Promotional Program Guide in English and French used by Canadian stores for product placement. Curated sales-driving graphic projects across departments at Head Office. Supported Merchandising Promotional Planning Department with detailed PowerPoint presentations.
Graphic & Marketing Coordinator at Premier Homecare Services/Franchising
May 31, 2012 - September 3, 2025
Created marketing collateral and maintained corporate website supporting all Canadian franchise locations. Enhanced franchise brand sustainability via favorable public image. Collaborated with development companies on all website initiatives.
Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
June 1, 2019 - Present
Designed and developed communication materials for print, web, and video, supporting the Treasury Board Secretariat Communications Branch and the Open Government's OpenON event. Managed positive relationships with government representatives, stakeholders, vendors, and printers. Contributed to newsletters, annual reports, guides, and digital assets, collaborating with social media teams to produce shareable content. Oversaw project approval processes including budgets and invoices.
Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
August 31, 2018 - September 5, 2025
Provided expert print and digital branding support. Assisted in completing OPS Weekly newsletter and various ministry design projects. Collaborated with social media teams for Twitter, LinkedIn, and Instagram visuals. Managed project approvals, including financial and planning documentation.
Graphic Designer, Print/Digital at Freelance Work – zivadesigns
December 1, 2016 - Present
Conceptualized and executed diverse design projects to meet client needs, growing partnerships with companies such as Lampyon and Club Coffee. Delivered brand-consistent designs that elevated loyalty and drove sales.
Creative Designer at The Edge Leaders Magazine
January 31, 2018 - September 5, 2025
Enhanced brands’ digital presence by restructuring marketing materials and producing creative design elements for print, digital, and social media campaigns. Managed the project lifecycle to deliver graphics, illustrations, promotional materials, and editorial layouts.
Communications Project Manager at Ontario Public Service: Ontario Ministry of Health and Long-Term Care
September 30, 2017 - September 5, 2025
Led development of creative communications materials supporting ministry initiatives and communications plans. Increased social media engagement with daily design content for Twitter and Facebook. Managed ad hoc projects within time and budget constraints and expedited social media image approvals.
Graphic Designer at Ford Canada
December 31, 2016 - September 5, 2025
Produced marketing and promotional designs for dealerships across Canada. Improved workflow by launching an online ordering system for dealerships, streamlining order collection, approvals, and shipments. Delivered quality design outputs exceeding client expectations to maximize revenue.
Print & Digital Designer at Ontario Dental Association
July 31, 2016 - September 5, 2025
Built and maintained the Ontario Members Only website using WordPress and content management tools. Led e-marketing efforts for member events and produced design projects such as ads, flyers, and newsletters, earning commendations for leadership and quality.
Graphic Design Specialist at Walmart Canada
March 31, 2015 - September 5, 2025
Authored bilingual promotional program guides and created sales-driving graphic projects across departments. Assisted merchandising and promotional planning with informative PowerPoint presentations.
Graphic & Marketing Coordinator at Premier Homecare Services/Franchising
May 31, 2012 - September 5, 2025
Created marketing collateral and managed the corporate website to support franchise brand sustainability and revenue growth. Coordinated with external developer teams on website initiatives and provided support to franchise locations Canada-wide.
Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
June 1, 2019 - Present
Led the design and development of print, web, and video communication materials to promote the Treasury Board Secretariat Communications Branch and its Open Government initiatives. Collaborated on social media visuals used on Twitter, LinkedIn, and Instagram. Managed project approval processes including budgets, invoices, and project outlines. Contributed design expertise to provincial newsletters, annual reports, guides, and presentations. Fostered strong relationships with government representatives, stakeholders, vendors, and printers.
Graphic Designer, Print/Digital (Freelance) at zivadesigns
December 1, 2016 - Present
Provided bespoke graphic design services ensuring client satisfaction by tailoring design projects to diverse needs. Built partnerships with companies like Lampyon and Club Coffee. Enhanced brand loyalty and drove sales by bringing client visions to life through creative designs.
Creative Designer at The Edge Leaders Magazine
January 31, 2018 - September 5, 2025
Expanded brands' digital footprint by restructuring marketing materials aligned with current industry trends. Produced creative designs for print, digital, and social media campaigns. Directed project life cycle phases for graphics, illustrations, promotional materials, and editorial layouts.
Communications Project Manager at Ontario Public Service: Ontario Ministry of Health and Long-Term Care
September 30, 2017 - September 5, 2025
Led the development of creative communications materials supporting ministry communication plans. Increased social media engagement through integrated design elements. Managed ad hoc projects within deadline and budget constraints. Streamlined image approval process for social media channels.
Graphic Designer at Ford Canada
December 31, 2016 - September 5, 2025
Delivered posters, marketing materials, and stationery designs for dealerships nationwide. Launched an online ordering system to streamline order collection, approvals, and shipment scheduling across Canadian Ford dealerships. Produced high-quality graphic deliverables that exceeded client expectations.
Print & Digital Designer at Ontario Dental Association
July 31, 2016 - September 5, 2025
Built the Ontario Members Only website using WordPress and managed website content updates. Drove e-marketing initiatives for dental members and events. Recognized for leading design projects including ads, flyers, and newsletters.
Graphic Design Specialist at Walmart Canada
March 31, 2015 - September 5, 2025
Authored bilingual Client Promotional Program Guide to support Canadian Walmart stores in product placement. Developed sales-driven graphic projects across various departments. Assisted Merchandising Promotional Planning with informative PowerPoint presentations.
Graphic & Marketing Coordinator at Premier Homecare Services/Franchising
May 31, 2012 - September 5, 2025
Developed marketing collateral that enhanced the franchise brand and supported all franchise locations in Canada. Maintained the corporate website and collaborated with external developers on website initiatives, fostering teamwork and accountability.
Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
June 1, 2019 - Present
Capitalized industry’s print and digital branding expertise for the Open Government and their OpenON event; fostered positive working relationships with Open Government representatives, stakeholders, outside vendors, and printers; designed materials across print, web, and video to support the Treasury Board Secretariat Communications Branch; contributed to OPS Weekly, annual reports, guides, and digital assets; supervised approvals including budgets, invoices, and project outlines.
Digital Communications Internal Newsroom Consultant at Ontario Public Service: Treasury Board Secretariat
August 1, 2018 - September 10, 2025
Pioneered the design and development of communication materials, including print, web, and video to showcase the Treasury Board Secretariat Communications Branch.
Communications Project Manager at Ontario Ministry of Health and Long-Term Care
September 1, 2017 - September 10, 2025
Piloted the development of creative and engaging communications materials; boosted social media engagement by integrating design elements; expedited image approval processes; completed ad hoc projects on time and within budget.
Graphic Designer at Ford Canada
December 1, 2016 - September 10, 2025
Delivered superb and ready-to-use designs for posters, marketing materials, stationery, and dealership collateral across Canada; launched an online ordering system to streamline workflow.
Print & Digital Designer at Ontario Dental Association
July 1, 2016 - September 10, 2025
Utilized WordPress to build the Ontario Members Only website and managed e-marketing initiatives for Ontario Dental Members and events; led design projects including ads, flyers, newsletters, and more.
Graphic Design Specialist at Walmart Canada
March 1, 2015 - September 10, 2025
Authored the Client Promotional Program Guide in English and French; produced sales-driving graphic design projects for Walmart Canada’s departments; supported the Merchandising Promotional Planning Department with presentations.
Graphic & Marketing Coordinator at Premier Homecare Services/Franchising
May 1, 2012 - September 10, 2025
Drove sustainability and revenue by shaping public image for the franchise brand; created all marketing collateral and supported franchise locations across Canada; coordinated website initiatives with outside developers on all website initiatives.
Graphic Designer, Print/Digital at Zivadesigns (Freelance)
December 1, 2016 - Present
Conceptualized design projects addressing diverse client needs; built mutual beneficial partnerships and delivered visuals that bring clients’ visions to life.
Creative Designer at The Edge Leaders Magazine
January 1, 2018 - September 10, 2025
Grew brands’ digital footprint by restructuring online and offline marketing materials; produced design elements for print, digital, and social media campaigns; led the entire project lifecycle from graphics to editorial layouts.

Education

Certificate In Web Design at George Brown College
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia at Humber College
January 1, 2003 - January 1, 2004
Diploma In Graphic Design at Seneca College
January 1, 2000 - January 1, 2003
Certificate In Web Design at George Brown College
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia at Humber College
January 1, 2003 - January 1, 2004
Diploma In Graphic Design at Seneca College
January 1, 2000 - January 1, 2003
Certificate at George Brown College
January 1, 2017 - January 1, 2018
Certificate at Humber College
January 1, 2003 - January 1, 2004
Diploma at Seneca College
January 1, 2000 - January 1, 2003
Certificate In Web Design at George Brown College
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia at Humber College
January 1, 2003 - January 1, 2004
Diploma In Graphic Design at Seneca College
January 1, 2000 - January 1, 2003

Qualifications

Certificate In Web Design
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia
January 1, 2003 - January 1, 2004
Diploma In Graphic Design
January 1, 2000 - January 1, 2003
Certificate In Web Design
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia
January 1, 2003 - January 1, 2004
Diploma In Graphic Design
January 1, 2000 - January 1, 2003
Certificate In Web Design
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia
January 1, 2003 - January 1, 2004
Diploma In Graphic Design
January 1, 2000 - January 1, 2003
Certificate In Web Design
January 1, 2017 - January 1, 2018
Certificate In Interactive Multimedia
January 1, 2003 - January 1, 2004
Diploma In Graphic Design
January 1, 2000 - January 1, 2003

Industry Experience

Government, Retail, Professional Services, Media & Entertainment, Healthcare, Consumer Goods, Education