Creative Strategist and Creative Director with a strong foundation in visual storytelling, brand development, and immersive design. I specialize in translating aesthetic vision into cohesive, emotionally resonant brand experiences across digital and physical platforms. My work bridges strategy and artistry—integrating design, messaging, and user experience to create compelling narratives that engage and convert. As a Creative Strategist, I supported the development and launch of an Indiegogo campaign that raised $46,263. My contributions included graphic design, social media strategy, creative direction for three major photoshoots, product design, retail packaging, e-commerce development, and guerrilla marketing initiatives. As a Creative Director, I lead concept development and execution for clients seeking distinctive, high-impact brand identities. I oversee interdisciplinary projects spanning art direction, visual design, brand storytelling, and strategic positioning. My strength lies in crafting authentic, emotionally intelligent brand narratives that translate vision into measurable results.

Jem Mercedes

Creative Strategist and Creative Director with a strong foundation in visual storytelling, brand development, and immersive design. I specialize in translating aesthetic vision into cohesive, emotionally resonant brand experiences across digital and physical platforms. My work bridges strategy and artistry—integrating design, messaging, and user experience to create compelling narratives that engage and convert. As a Creative Strategist, I supported the development and launch of an Indiegogo campaign that raised $46,263. My contributions included graphic design, social media strategy, creative direction for three major photoshoots, product design, retail packaging, e-commerce development, and guerrilla marketing initiatives. As a Creative Director, I lead concept development and execution for clients seeking distinctive, high-impact brand identities. I oversee interdisciplinary projects spanning art direction, visual design, brand storytelling, and strategic positioning. My strength lies in crafting authentic, emotionally intelligent brand narratives that translate vision into measurable results.

Available to hire

Creative Strategist and Creative Director with a strong foundation in visual storytelling, brand development, and immersive design. I specialize in translating aesthetic vision into cohesive, emotionally resonant brand experiences across digital and physical platforms. My work bridges strategy and artistry—integrating design, messaging, and user experience to create compelling narratives that engage and convert.

As a Creative Strategist, I supported the development and launch of an Indiegogo campaign that raised $46,263. My contributions included graphic design, social media strategy, creative direction for three major photoshoots, product design, retail packaging, e-commerce development, and guerrilla marketing initiatives.

As a Creative Director, I lead concept development and execution for clients seeking distinctive, high-impact brand identities. I oversee interdisciplinary projects spanning art direction, visual design, brand storytelling, and strategic positioning. My strength lies in crafting authentic, emotionally intelligent brand narratives that translate vision into measurable results.

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Language

English
Fluent

Work Experience

Founder & Creative Director at Creative Magic
January 1, 2015 - Present
Founded and led Creative Magic, delivering creative strategy for yoga, wellness, beauty, mysticism, and sustainability; built branding, packaging design, graphics, social media, and e‑commerce; led an Indiegogo launch that raised $46,263; created interdisciplinary, authentic storytelling through art, design, spirituality and curiosity.
Creative Director at Portal Infinity Mirrors
January 1, 2020 - January 1, 2023
Led creative development for Portal Infinity Mirrors, focusing on experiential installations and visual storytelling through art, design, spirituality and curiosity; guided design and execution of immersive experiences from 2020 to 2023.

Education

BFA in Fine Arts at Art Center College of Design
January 11, 2030 - January 1, 2017
BFA in Fine Arts at ArtCenter College of Design
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education