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I'm a Product Designer dedicated to bridging the gap between complex business logic and scalable, intuitive experiences. I specialize in refining UI systems and workflows for high-growth SaaS, fintech, and AI platforms. Beyond high-fidelity prototyping, I leverage user research and A/B testing to drive measurable impact, partnering closely with cross-functional teams to ship inclusive, production-ready solutions that balance user needs with technical constraints.…I'm a Product Designer dedicated to bridging the gap between complex business logic and scalable, intuitive experiences. I specialize in refining UI systems and workflows for high-growth SaaS, fintech, and AI platforms. Beyond high-fidelity prototyping, I leverage user research and A/B testing to drive measurable impact, partnering closely with cross-functional teams to ship inclusive, production-ready solutions that balance user needs with technical constraints.

Jenny Choi

Product Designer, UX Designer, UI Designer, +2

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I'm a Product Designer dedicated to bridging the gap between complex business logic and scalable, intuitive experiences. I specialize in refining UI systems and workflows for high-growth SaaS, fintech, and AI platforms. Beyond high-fidelity prototyping, I leverage user research and A/B testing to drive measurable impact, partnering closely with cross-functional teams to ship inclusive, production-ready solutions that balance user needs with technical constraints.…I'm a Product Designer dedicated to bridging the gap between complex business logic and scalable, intuitive experiences. I specialize in refining UI systems and workflows for high-growth SaaS, fintech, and AI platforms. Beyond high-fidelity prototyping, I leverage user research and A/B testing to drive measurable impact, partnering closely with cross-functional teams to ship inclusive, production-ready solutions that balance user needs with technical constraints.

Available to hire

I’m a Product Designer dedicated to bridging the gap between complex business logic and scalable, intuitive experiences. I specialize in refining UI systems and workflows for high-growth SaaS, fintech, and AI platforms.

Beyond high-fidelity prototyping, I leverage user research and A/B testing to drive measurable impact, partnering closely with cross-functional teams to ship inclusive, production-ready solutions that balance user needs with technical constraints.

Skills

Product Design

Illustration

Web Design

Experience Level

Product Design

Expert

Illustration

Intermediate

Web Design

Intermediate

Work Experience

Lead Product Designer at CBC News, Netizen Awards

October 1, 2022 - Present

Led end-to-end design for a global news platform serving 16M+ monthly active users; architected a zero-to-one design system and brand identity to ensure UI consistency and 30% faster handoff between web and mobile teams. Synthesized complex stakeholder requirements into high-impact features, including the launch of global voting modules localized for 75+ countries, maintaining high engagement and performance.

UX Design Intern at Samsung R&D Canada

January 1, 2025 - September 1, 2025

Spearheaded UX research for the Knox Asset Intelligence platform, identifying core enterprise AI use cases and documenting 10+ reusable interaction patterns now integrated into the product suite. Designed multimodal AI interfaces and conversational UX, simplifying complex data models into accessible, human-centered pathways for non-technical enterprise users. Optimized executive-level data visualization for Samsung Health HQ dashboards, providing real-time visibility into 1.8M+ device licenses to accelerate strategic decision-making. Redesigned the Samsung Account for Business sign-in flow, streamlining Identity & Access Management (IAM) to improve conversion for 500+ enterprise clients. Scaled the Knox Cloud Service Design System by auditing and building components in Storybook, ensuring 100% compliance with WCAG/AA accessibility standards.

UX Design Intern at Aquanow

January 1, 2023 - January 1, 2024

Directed the end-to-end design of a B2B fintech platform from initial concept to market launch, translating data-heavy blockchain logic into high-fidelity, production-ready prototypes. Established the company’s inaugural design system, significantly reducing design debt and engineering rework by integrating WCAG 2.0 standards into the component library. Demonstrated cross-functional leadership, securing a full-time return offer recommendation during a company-wide hiring freeze due to high-impact delivery and team-player mindset.

UX / UI Designer, Graphic Designer at Mohae

May 1, 2022 - December 1, 2022

Launched a community platform reaching 7,000+ users and 1,000 WAU within two years of operation. Led end-to-end UX for app and web with focus on onboarding, retention, and scalable UI systems. Recognized by Vancouver Consulate and local media for cultural impact and community engagement.