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After recently completing my Executive MBA and building my own agency, I’m looking for a part-time opportunity where I can use my knowledge, continue to learn more skills, and contribute to a larger team. I’m also passionate about empowering female and veteran-owned small businesses to learn how to take control of their marketing by building strategic blueprints focusing on areas where they can grow performance to create lead-generation funnels and increase sales revenue. We also show them how to use AI to be more efficient and create automations to work smarter.…After recently completing my Executive MBA and building my own agency, I’m looking for a part-time opportunity where I can use my knowledge, continue to learn more skills, and contribute to a larger team. I’m also passionate about empowering female and veteran-owned small businesses to learn how to take control of their marketing by building strategic blueprints focusing on areas where they can grow performance to create lead-generation funnels and increase sales revenue. We also show them how to use AI to be more efficient and create automations to work smarter.

Jennifer Byron

Fractional CMO, Marketing Strategist, Brand Strategist, +2

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After recently completing my Executive MBA and building my own agency, I’m looking for a part-time opportunity where I can use my knowledge, continue to learn more skills, and contribute to a larger team. I’m also passionate about empowering female and veteran-owned small businesses to learn how to take control of their marketing by building strategic blueprints focusing on areas where they can grow performance to create lead-generation funnels and increase sales revenue. We also show them how to use AI to be more efficient and create automations to work smarter.…After recently completing my Executive MBA and building my own agency, I’m looking for a part-time opportunity where I can use my knowledge, continue to learn more skills, and contribute to a larger team. I’m also passionate about empowering female and veteran-owned small businesses to learn how to take control of their marketing by building strategic blueprints focusing on areas where they can grow performance to create lead-generation funnels and increase sales revenue. We also show them how to use AI to be more efficient and create automations to work smarter.

Available to hire

After recently completing my Executive MBA and building my own agency, I’m looking for a part-time opportunity where I can use my knowledge, continue to learn more skills, and contribute to a larger team.

I’m also passionate about empowering female and veteran-owned small businesses to learn how to take control of their marketing by building strategic blueprints focusing on areas where they can grow performance to create lead-generation funnels and increase sales revenue. We also show them how to use AI to be more efficient and create automations to work smarter.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Fractional Chief Marketing Officer (CMO) at Jen B Marketing LLC

December 1, 2022 - Present

Coached and uplifted marketing teams ready to scale by conducting focused deep-dives to build efficiencies, strategies, and processes. Identified strengths in others to empower teams and foster cohesion. Focused on strategic marketing for small businesses to build annual campaigns, measure data to drive performance, and create lead-generation funnels. Public speaking and on-site presentations to groups of 2–250+, developing and leading Marketing Masterclasses, workshops, and coaching. Specialized in helping partners develop workflows, messaging, planning and maximizing marketing efforts. Negotiated sales, contracts and partnerships.

Senior Program Manager at NortonLifeLock

November 30, 2022 - October 22, 2025

Optimized inbound sales new member acquisition calls with script optimization, agent incentives, and top-grading to improve conversions by +20% in first 12 months, equating to +3% incremental revenue. Initiated a successful AB test for LFTV callers to 'Save the Sale' with a unique promotional offer converting +5% of callers. Increased monthly calls from ~150 to over 1,000 in 1 month for the SEM team by researching DTC acquisition data to find synergies to optimize performance while incorporating VOC feedback.

Media Acquisition Supervisor at NortonLifeLock

May 31, 2020 - October 22, 2025

Planned multi-million dollar quarterly TV campaigns to increase conversions by +7% and improve CAC by 25% over 6 months. Established new media measurement methodology for TV, and led cross-functional teams to drive brand and conversion metrics.

Marketing Strategist at 12 News (KPNX-TV, NBC)

July 31, 2016 - October 22, 2025

Developed integrated marketing solutions to grow non-traditional revenue by +25% YoY, coordinating paid sponsorships within station campaigns; prepared media kits, copywriting, presentations, and media outreach. Led community events and partnerships through marketing and media gala committees.