Hi there, I’m Jen, a highly experienced, efficient, friendly and reliable brand, graphic and digital designer based in Melbourne, Australia.
I’ve run my own successful, award-winning design practice, Jen Clark Design, for the past 14.5 years and have quite literally worked on hundreds of branding, print and digital design projects from clients in all industry sectors and of all sizes - from early-stage startups right through to large-scale enterprise clients.
I have a particular passion for working with ‘good people doing good things’ and have worked with a number of purpose-driven businesses and organisations over the years spanning the education, legal, health, not-for-profit and social justice sectors.
Examples of former and existing clients I’ve worked with include The Royal Women’s Hospital Melbourne, Slater & Gordon, Ethical Jobs, The University of Melbourne, City of Ballarat, VicHealth, Mambourin Enterprises and many more.
Whether you need a new logo for a startup, an annual report for a large organisation or a refreshed website for an existing business, please get in touch. I’d warmly welcome the opportunity to work with you.
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Muscular Dystrophy Australia, founded in 1984, is a registered charity and NDIS provider. The organisation is a one-stop-shop for information, resources and support for people living with over 60 neuromuscular conditions.
In mid-2025, MDA engaged me to assist in branding their newly titled fundraising arm, Ability Allies. The new branding was then extended out to a range of different promotional materials including publications, merchandise and signage.
In response, I crafted a bright, vibrant and dynamic brand identity that closely reflects the energy with which MDA go about advocating for those living with muscular dystrophy.
Naught Zero Soap is a new personal care brand based in Melbourne, starting with a single product — a clay-based bar that replaces soap entirely.
It’s a response to how undervalued creativity is in business, and to all the overhyped, overly serious marketing in the skincare world.
The founder of Naught Zero Soap engaged me in early 2025 to create a super minimal, clean, distinctive and unpretentious brand identity for his new business, along with bespoke packaging design for his initial range of clay-based soaps.
The Police Association Victoria (TPAV) exists to protect, support and advance the professional, industrial, legal and welfare interests of its members.
In 2015, following a competitive tender process, myself and my extended team of freelance designers were engaged to refresh TPAV’s quarterly members’ journal, providing a fresh, clean, progressive new look.
Formerly Lygon Street Landscapes, Wildform is a landscape design and construction studio based in the inner Melbourne (Naarm) suburb of Brunswick.
Wildform creates thoughtful, plant-focused gardens that feel grounded, lived in, and a little bit wild. Their work grows from the belief that good garden design begins with listening, to people, to place and to the wider landscape.
Wildform engaged me in mid-2025 to complete a full brand refresh reflecting their new name in preparation for public launch. JCD, in response, crafted a dynamic, playful, typographic brand identity designed to forge a visual link to the varied, contrasting sculptural form that can be present in landscape design, along with themes relating to the notion of ‘wildness’.
Goldie’s Sandwich Society isn’t your average take-away sandwich shop, it is Bendigo’s (located in regional Victoria, Australia) newest gourmet sandwich bar with a passion for fresh, high-quality ingredients and a funky, retro vibe.
Rhianwen and Ellis engaged me in late 2024 to create a fresh, fun and vibrant new brand identity for Goldie’s, incorporating the development of several illustrated characters and extending out to a comprehensive suite of printed materials and packaging, signage for their new shopfront, custom merchandise, team uniforms and interior fit-out / styling concepts and advice.
Simply Paper is a new range of Australian print paper made from 95% agricultural waste, offering a sustainable option for daily office paper needs. This paper blends eco-friendly materials with reliable performance, ideal for everyday office paper usage.
Simply Paper engaged me to create a playful, innovative brand identity, extended colour palette, typography and accompanying suite of iconography, along with a simple, responsive WordPress website, in preparation for its launch into the Australian market in 2025.
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