I'm Jennifer Lee, a results-driven social media and influencer marketing professional with over 12 years of experience across fashion, retail and agency environments. I specialize in developing creative strategies backed by performance insights, and I’ve built a strong track record delivering on-brand campaigns and events. I'm seeking a new challenge where I can bring fresh thinking, energy and strategic focus to a growing team, helping drive growth and measurable success through engaging content, influencer partnerships and integrated marketing programs.

I'm Jennifer Lee, a results-driven social media and influencer marketing professional with over 12 years of experience across fashion, retail and agency environments. I specialize in developing creative strategies backed by performance insights, and I’ve built a strong track record delivering on-brand campaigns and events. I'm seeking a new challenge where I can bring fresh thinking, energy and strategic focus to a growing team, helping drive growth and measurable success through engaging content, influencer partnerships and integrated marketing programs.

Available to hire

I’m Jennifer Lee, a results-driven social media and influencer marketing professional with over 12 years of experience across fashion, retail and agency environments. I specialize in developing creative strategies backed by performance insights, and I’ve built a strong track record delivering on-brand campaigns and events.

I’m seeking a new challenge where I can bring fresh thinking, energy and strategic focus to a growing team, helping drive growth and measurable success through engaging content, influencer partnerships and integrated marketing programs.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Social Media Manager at Quiz Clothing
April 1, 2023 - January 1, 2025
Developed and executed the social media strategy across all channels, owned influencer management, and created shoot concepts. Led cross-functional collaboration with creative, studio, marketing and digital teams to ensure campaign execution and consistency. Drove engagement, brand awareness and revenue through influencer-led campaigns and shoppable content.
Social Media Manager at M&CO
February 1, 2019 - March 1, 2023
Managed influencer campaigns across three brands; owned organic social content creation, planning, scheduling, and campaign execution. Collaborated with marketing and design to deliver 360 campaigns, launched the brand on TikTok Shop, and oversaw influencer programs and affiliate partnerships with a focus on KPI and ROI.
Senior Account Manager at Beattie Communications
March 1, 2016 - February 1, 2019
Developed engaging media and digital campaigns for fashion, hospitality and retail clients. Created creative concepts, produced PR and influencer launches, and built a network of national and Scottish influencers. Led launches from concept to coverage and managed client relationships.
Junior Account Director at Lee Publicity London
May 1, 2013 - March 1, 2016
Led online and high-street accounts, coordinated celebrity shoots and events with top talent; developed social media strategies and content plans; managed content across channels and built strong relationships with national and Scottish influencers to drive coverage.

Education

BA HONS business studies at Glasgow Caledonian university
November 13, 2024 - November 13, 2024
BA (Hons) Business Studies at Glasgow Caledonian University
January 1, 2003 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Other