Jennifer Campagna

Directed design of 200+ licensed apparel SKUs annually, driving 20% YoY revenue growth for the Dumbgood line. Integrated pop culture and streetwear trends into collections, resulting in viral capsule launches for major licenses including Disney, Sanrio Hello Kitty, Nintendo, and Nickelodeon. Led weekly cross-functional presentations, streamlined PLM workflows, improved tech-pack accuracy by 15%, and designed 100+ seasonal styles across dance, gymnastic, cheer, and activewear.

Founded and operate an independent merch brand inspired by gaming, fandom, and pop culture. Built and nurtured a community of over 40,000 gamers and customers via social media, collaborations, and storytelling. Developed partnerships with content creators and influencers, expanding brand reach and driving online sales growth. Managed Shopify storefronts, inventory, and customer service, consistently achieving double-digit annual growth.

Designs 50+ custom apparel and costume pieces for Party City and other clients; delivers tech packs and production-ready specifications; coordinates fittings, sourcing, and vendor communications; creates catalog visuals and collateral for retail presentations; conducts virtual fittings.