Available to hire
I’m Jennie Velasco, a copywriter turned content strategist with 18+ years of experience helping brands find their voice and their audience. My work spans agencies, corporate brands, and nonprofits across retail, lifestyle, manufacturing, wellness, and nonprofit sectors. I write copy and shape campaigns across digital and in-store channels, crafting messaging that resonates and moves people.
I lead creative concepting and brand storytelling, from naming conventions to promotional campaigns, ensuring consistency and impact. Whether I’m developing influencer content, building real-time social activations, or planning event coverage, I bring a balanced mix of creativity and strategy to every project and love helping teams connect with their audiences in meaningful ways.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Copywriter at Lucky Strike Entertainment
June 20, 2025 - September 15, 2025Crafted clear, engaging brand copy across digital, print, and in-center platforms for national entertainment brands including Bowlero, AMF, and Lucky Strike; produced SEO-rich web content, emails, and landing pages; collaborated with cross-functional teams to align messaging with brand goals.
Creative Content Producer, Activations & Partnerships at Goodwill Greater Milwaukee & Chicago
April 20, 2024 - PresentLead copywriting and content creation for social media platforms; revitalizing strategy to boost engagement and community impact; partnered with creative and retail teams to concept, plan, and execute social-first campaigns; supported donor and community communications.
Senior Copywriter at Isle Rocket Entertainment
November 20, 2023 - September 15, 2025Delivered brand and performance copy across B2B, B2C, and D2C sectors; produced SEO-rich web content, emails, and landing pages; collaborated with cross-functional teams to refine messaging and ensure brand alignment.
Copywriter II at Ashton-Drake Galleries
March 20, 2023 - September 15, 2025Developed direct mail, space ads, and web copy for legacy collectible brands; contributed editorial content for customer communications; integrated storytelling and concept development into product launches and ongoing campaigns.
Content Writer & Strategist at Pivot Point International
November 20, 2023 - September 15, 2025Developed copy for SaaS and education-driven initiatives; produced sales kits, digital ads, white papers, and event collateral; collaborated with sales and education teams to ensure content aligned with evolving audience needs.
Copywriter at Claire's, Inc.
May 20, 2021 - September 15, 2025Created omni-channel copy for global brand campaigns, loyalty programs, and product storytelling; supported UX updates, front-end web content, and SEO enhancements across multiple regions; contributed to a rebrand of Claire’s earring experiences and brand-ed content for children.
Senior Editor at Half Stack Magazine
August 20, 2018 - September 15, 2025Led editorial planning and feature development focused on arts, culture, and social issues; interviewed creatives and changemakers; developed thought-provoking editorial content and maintained relationships with PR/media partners.
Creative Director at Anna Hovet Designs
August 20, 2018 - September 15, 2025Directed creative concepting for brand campaigns and client projects (My Dreams Models); contributed to brand experience, UX updates, and SEO considerations across initiatives.
Media Relations Coordinator at Hip Hop Connection
April 20, 2015 - September 15, 2025Coordinated press outreach and promotional strategy for the nonprofit’s annual dance show; cultivated media partnerships and community engagement.
Creative Content Producer, Activations & Partnerships at Goodwill Greater Milwaukee & Chicago
April 20, 2024 - PresentLead copywriting and content creation for social media platforms, revitalizing strategy to boost engagement and community growth. Partner with creative and retail teams to concept, plan, and execute social-first campaigns, influencer activations, and live event coverage. Write, edit, and schedule content across channels while ensuring messaging consistency and alignment with Goodwill’s brand and mission. Support broader marketing initiatives, including digital campaigns, promotional activations, and donor/customer communications. Balance copywriting duties with community-building efforts, bridging creative storytelling with real-time engagement.
Senior Copywriter at Aisle Rocket Entertainment
November 20, 2023 - September 15, 2025Delivered brand and performance copy across B2B, B2C and D2C sectors, including retail, tech, and wellness verticals. Wrote and optimized SEO-rich web content, email campaigns, and landing pages aligned with user behavior and brand goals. Collaborated with cross-functional teams to refine messaging strategies and content performance.
Copywriter II at Ashton-Drake Galleries
March 20, 2023 - September 15, 2025Developed direct mail, space ads, and web copy for legacy collectible brands. Contributed editorial content for customer communications and seasonal promotions. Integrated storytelling and concept development into product launches and ongoing campaigns.
Copywriter at Claire’s, Inc.
May 20, 2021 - September 15, 2025Created omni-channel copy for global brand campaigns; contributed to UX updates, front-end web content, and SEO enhancements for multiple regions; helped rebrand earl piercing experience and authored branded children’s content.
Content Writer & Strategist at Pivot Point International
June 20, 2022 - September 15, 2025Developed copy for SaaS and education-driven initiatives. Produced sales kits, digital ads, white papers, and event collateral. Collaborated with sales and education teams to ensure content aligned with evolving audience needs.
Senior Copywriter at Aisle Rocket Entertainment
November 20, 2023 - September 15, 2025Delivered brand and performance copy across B2B, B2C and D2C sectors, including retail, tech, and wellness verticals. Wrote and optimized SEO-rich web content, email campaigns, and landing pages aligned with user behavior and brand goals. Collaborated with cross-functional teams to refine messaging strategies and content performance.
Media Relations Coordinator at Hip Hop Connection
April 20, 2015 - September 15, 2025Coordinated press outreach and promotional strategy for the nonprofit's annual dance show, highlighting local and international performers. Cultivated relationships with cultural media outlets and community platforms to increase visibility and engagement. Supported event marketing through digital campaigns and grassroots promotions.
Copywriter at Claire’s, Inc.
May 20, 2021 - September 15, 2025Supported omni-channel campaigns, contributed to user experience improvements, and produced region-specific copy for branding and promotions.
Senior Copywriter at Lucky Strike Entertainment
November 20, 2023 - September 15, 2025Crafted copy and content for national entertainment brands across digital and experiential campaigns; developed voice guidelines, promotional materials, and event coverage.
Senior Copywriter / Content Strategist
April 20, 2022 - PresentFreelance senior copywriter and content strategist delivering research-driven content across retail, lifestyle, manufacturing, wellness, and niche B2B clients. Wrote SEO landing pages, campaign messaging, packaging copy, emails, and omnichannel assets; led creative concepting and brand storytelling; collaborated cross-functionally to adapt to new industries while balancing strategy with creative engagement.
Creative Content Producer, Activations & Partnerships at Goodwill Greater Milwaukee & Chicago
April 20, 2024 - PresentLead copywriting and content creation for social media platforms, revitalizing strategy to boost engagement and community growth. Partner with creative and retail teams to concept, plan, and execute social-first campaigns, influencer activations, and live event coverage. Write, edit, and schedule content across channels while ensuring messaging consistency and alignment with Goodwill’s brand and mission. Support broader marketing initiatives, including digital campaigns, promotional activations, and donor/customer communications. Balance copywriting duties with community-building efforts, bridging creative storytelling with real-time engagement.
Senior Copywriter at Aisle Rocket
November 20, 2023 - September 15, 2025Deliver brand and performance copy across B2B, B2C, and D2C sectors; write and optimize SEO-rich web content, email campaigns, and landing pages aligned with user behavior and brand goals. Collaborate with cross-functional teams to refine messaging strategies and content performance.
Copywriter II at Ashton-Drake Galleries
March 20, 2023 - September 15, 2025Develop direct mail, space ads, and web copy for legacy collectible brands targeted at niche consumer markets. Contribute editorial content for customer communications and seasonal promotions; integrate storytelling and concept development into product launches and ongoing campaigns.
Content Writer & Strategist at Pivot Point International
June 20, 2022 - September 15, 2025Develop copy for SaaS and education-driven initiatives. Produce sales kits, digital ads, white papers, and event collateral. Collaborate with sales and education teams to ensure content aligned with evolving audience needs.
Creative Director at Anna Hovet Designs
August 20, 2018 - September 15, 2025Intern role progressed into Creative Director; led brand storytelling and design initiatives for My Dreams Models, balancing art direction with client needs. Drove content concepts and visual storytelling.
Senior Editor at Hip Hop Connection Magazine
April 20, 2015 - September 15, 2025Led editorial planning and feature development focusing on arts, culture, and social issues. Conducted interviews with creatives; built relationships with PR/media partners; managed contributor relationships and produced coverage.
Senior Copywriter/Content Strategist (Freelance) at Freelance
April 20, 2022 - PresentPartner with agencies and in-house teams across retail, lifestyle, manufacturing, wellness, and nonprofit sectors to create versatile, research-driven content. Write SEO landing pages, campaign messaging, packaging copy, email, and omnichannel assets tailored to distinct brand voices and customer journeys. Lead creative concepting and brand storytelling projects, from naming conventions to promotional campaigns, ensuring consistency and impact.
Creative Content Producer, Activations & Partnerships at Goodwill Greater Milwaukee & Chicago
April 20, 2024 - PresentLead copywriting and content creation for social media platforms, revitalizing strategy to boost engagement and community growth. Partner with creative and retail teams to concept, plan, and execute social-first campaigns, influencer activations, and live event coverage. Write, edit, and schedule content across channels while ensuring messaging consistency and alignment with Goodwill's brand and mission. Support broader marketing initiatives, including digital campaigns, promotional activities, and donor/customer communications. Balance copywriting duties with community-building efforts, bridging creative storytelling with real-time engagement.
Senior Copywriter at Aisle Rocket Entertainment
March 20, 2023 - September 15, 2025Delivered brand and performance copy across B2B, B2C, and D2C sectors in retail, tech, and wellness verticals. Wrote SEO-rich web content, landing pages, email campaigns, and omnichannel assets aligned to user behavior and brand goals. Collaborated with cross-functional teams to refine messaging strategies and content performance. Created seasonal promotions and cross-channel campaigns that drove traffic and sales.
Copywriter II at Ashton-Drake Galleries
June 20, 2022 - September 15, 2025Crafted clear, engaging brand copy across digital, print, and in-center platforms for national entertainment brands. Drove in-store and digital content, including seasonal promotions, and supported rebranding initiatives. Collaborated with design and marketing teams to maintain brand voice and consistency across channels.
Content Writer & Strategist at Pivot Point International
June 22, 2022 - September 15, 2025Developed copy for SaaS and education-driven initiatives. Produced sales kits, digital ads, white papers, and event collateral. Coordinated with sales and education teams to ensure content aligned with evolving audience needs.
Education
Bachelor of Arts Marketing & Management at Illinois Institute of Art - Schaumburg
April 20, 2012 - June 20, 2015Bachelor of Arts at Illinois Institute of Art - Schaumburg
April 20, 2012 - June 20, 2015Bachelor of Arts in Marketing & Management at Illinois Institute of Art, Schaumburg
February 1, 2012 - June 1, 2015Bachelor of Arts in Marketing & Management at Illinois Institute of Art - Schaumburg
February 1, 2012 - June 1, 2015Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Non-Profit Organization, Manufacturing, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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