Creative strategist bringing visual and written stories to life for small and medium-sized enterprises. Expert in photography-driven aesthetics. Now, adding specialized Squarespace website design, brand messaging, and marketing copy. I love defining and developing brand positioning. Combined with my skills in web design and branding photography, I build compelling business narratives. I help clients clarify their true purpose and share it with the world using polished visuals and clear, engaging language.

Jennifer Callahan

PRO

Creative strategist bringing visual and written stories to life for small and medium-sized enterprises. Expert in photography-driven aesthetics. Now, adding specialized Squarespace website design, brand messaging, and marketing copy. I love defining and developing brand positioning. Combined with my skills in web design and branding photography, I build compelling business narratives. I help clients clarify their true purpose and share it with the world using polished visuals and clear, engaging language.

Available to hire

Creative strategist bringing visual and written stories to life for small and medium-sized enterprises. Expert in photography-driven aesthetics. Now, adding specialized Squarespace website design, brand messaging, and marketing copy.

I love defining and developing brand positioning. Combined with my skills in web design and branding photography, I build compelling business narratives. I help clients clarify their true purpose and share it with the world using polished visuals and clear, engaging language.

See more

Work Experience

Branding Photographer at Rising Fern Events
May 24, 2026 - June 1, 2024
Professional Identity Portraits | Spring 2024 Produced polished visual assets to drive engagement and trust for Rising Fern Events, a top-tier, service oriented small business
Freelance Website Designer, Photographer and Brand Strategist at Kristen Calhoun, Speech & Voice
November 29, 2025 - Present
Independent Brand Developer • Executed a complete brand identity, including: Squarespace website concept and execution, tailored brand messaging, and branding photography. • Implemented SEO strategies to increase online presence, search visibility and local ranking. • https://www.kristencalhoun.net
Branding Photographer at Battery Park Book Exchange & Champagne Bar
June 1, 2023 - July 1, 2023
Narrative Storyteller | Summer 2023 Conceptualized visual story to differentiate and distinguish a small business in a crowded downtown market.
Food & Event Freelance Photographer at Asheville Bread Festival
October 19, 2019 - October 20, 2019
Crafted high-impact visuals that elevated food brands and captured the unscripted dynamics of a seasonal event.
Interior Photographer at Studio Ø Interiors
September 30, 2019 - October 13, 2019
Visual Storyteller | Fall 2019 Executed visuals that served as portfolio-worthy assets to attract ideal clients for a high-end service brand.
Food & Beverage Freelance Photographer at Haywood Common
August 19, 2019 - August 21, 2019
Food Photographer • Produced thumb-stopping visuals to elevate Haywood Common, a West Asheville restaurant
Creative Strategist at J. Callahan Creative
May 17, 2018 - Present
https://www.jcallahanphoto.com | Self-Employed | Squarespace Website Designer | Branding Photographer | Brand Messaging Writer| Marketing Copy | 2018 — Present. • Produced high-quality commercial, food, and interior photography for a diverse client base, increasing engagement through visual storytelling. • Developed brand identities for service-based entities, including website design and messaging. • Designed and launched optimized Squarespace websites, improving user experience and SEO rankings for small business. • Created AI-driven visibility content and AIO strategies to increase website traffic and searchability. • Collaborated with clients to define brand voice and develop content strategies that combined written narratives and brand visuals.
Freelance Magazine Photographer at Our State Magazine
December 30, 2017 - Present
Independent Editorial Photojournalist • Captured editorial profiles, stories, and events for a statewide audience. • Managed deadlines to ensure publication-print ready results.

Education

Master of Fine Arts in Photography at Washington University
September 1, 1999 - May 1, 2000
Bachelor of Science in English and Literature at Austin Peay State University
August 1, 1994 - June 1, 1998

Qualifications

Add your qualifications or awards here.
    Web Design | Brand Photography | Brand Messaging

    For our recent project with Kristen Calhoun – Speech & Voice, we developed the concept and implemented the execution of an SEO rich Squarespace website, branding photography and brand messaging: https://www.twine.net/signin

    Brand Photography

    https://www.twine.net/signin • Brand Photographer: Branding portraits for Rising Fern Events • Translating visuals into professional imagery that inspire expertise, trust and authority.

    Brand Photography

    Brand Identity Photography • Project Name: True-to-You Brand Portrait • Client: Marisol Colette, Therapeutic Image Consultant & Founder of Sol ReflectionProject • Objective: Tailored brand photography campaign aimed at helping local professional, Marisol Colette, elevate her digital presence with approachable branding photos. Designed and directed a customized visual session focused on capturing authentic imagery to deepen audience connection. Delivered a curated portfolio of true-to-you portraits highlighting the client’s core brand identity, driving audience engagement and establishing a strong, confident visual presence.

    https://www.twine.net/signin

    Print Magazine, Portrait Photography

    Portrait photography of award-winning author, Ron Rash for Our State Magazine print article: Our State Book Club Presents: Ron Rash https://www.twine.net/signin

    Food Photographer

    https://www.twine.net/signin Food & Beverage Photography • In a field define by unique flavors, standing out requires thoughtfully captured photos that will be visual assets. I specialize in a rustic and light-filled photography style that highlights the organic textures and rich colors of every dish. My goal is to capture the ‘mood’ of a menu by utilizing natural light and intentional styling. I help businesses create the memorable visuals they need that will resonate with today’s discerning clientele.

    Narrative Visual Storyteller

    Designed and executed a unique narrative photography campaigns that helped the local small business, The Battery Park Book Exchange & Champagne Bar, differentiate themselves in a competitive downtown Asheville market. Directed a targeted narrative photoshoot producing visual assets that captured experience of the brand.

    Food and Event Photographer

    Asheville Culinary & Event Photographer • High-impact visuals that elevate the food & hospitality brands at The Asheville Bread Festival, in addition to photojournalistic coverage of the annual event. The project focused on the rustic, colorful and texture-rich food brands and the feeling of excitement of those in attendance. https://www.twine.net/signin