Hi, I'm Jennifer Hines, a freelance illustrator and designer based in London. I’m an illustrator and lettering artist who creates fun and colorful illustrations that will make you smile. Hire me for custom illustrations for packaging, publishing, advertising and food and lifestyle brands. My hand-drawn lettering drawing skills means I can give a unique and customized look to set your brand apart from the competitors. My affinity for imperfect shapes, word-play, and color means I can help your brand feel approachable, playful, and authentic to capture your audience. I’ve spent over 25 years in illustration and publishing, helping people and businesses visually communicate ideas and I’d love to help you make your ideas live in real life. I’m an American expat who grew up in Seattle, lived in Chicago, then moved to London, then Amsterdam, and am back in London again. I have a Bachelors in Fine Arts, a Bachelors in Creative Writing, a Masters of Fine Art, and a Masters in Arts Management, and spent many years working in book and research publishing before making my way into freelance and focusing mainly on illustration. I love being in a creative role and bringing brands and concepts to life. See more of my work at _Website not available. Sign in: https://www.twine.net/signup_ or on Instagram _Email not available. Sign in: https://www.twine.net/signup_

Jennifer Hines

Hi, I'm Jennifer Hines, a freelance illustrator and designer based in London. I’m an illustrator and lettering artist who creates fun and colorful illustrations that will make you smile. Hire me for custom illustrations for packaging, publishing, advertising and food and lifestyle brands. My hand-drawn lettering drawing skills means I can give a unique and customized look to set your brand apart from the competitors. My affinity for imperfect shapes, word-play, and color means I can help your brand feel approachable, playful, and authentic to capture your audience. I’ve spent over 25 years in illustration and publishing, helping people and businesses visually communicate ideas and I’d love to help you make your ideas live in real life. I’m an American expat who grew up in Seattle, lived in Chicago, then moved to London, then Amsterdam, and am back in London again. I have a Bachelors in Fine Arts, a Bachelors in Creative Writing, a Masters of Fine Art, and a Masters in Arts Management, and spent many years working in book and research publishing before making my way into freelance and focusing mainly on illustration. I love being in a creative role and bringing brands and concepts to life. See more of my work at _Website not available. Sign in: https://www.twine.net/signup_ or on Instagram _Email not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Jennifer Hines, a freelance illustrator and designer based in London. I’m an illustrator and lettering artist who creates fun and colorful illustrations that will make you smile. Hire me for custom illustrations for packaging, publishing, advertising and food and lifestyle brands.

My hand-drawn lettering drawing skills means I can give a unique and customized look to set your brand apart from the competitors. My affinity for imperfect shapes, word-play, and color means I can help your brand feel approachable, playful, and authentic to capture your audience. I’ve spent over 25 years in illustration and publishing, helping people and businesses visually communicate ideas and I’d love to help you make your ideas live in real life.

I’m an American expat who grew up in Seattle, lived in Chicago, then moved to London, then Amsterdam, and am back in London again. I have a Bachelors in Fine Arts, a Bachelors in Creative Writing, a Masters of Fine Art, and a Masters in Arts Management, and spent many years working in book and research publishing before making my way into freelance and focusing mainly on illustration. I love being in a creative role and bringing brands and concepts to life.

See more of my work at Website not available. Sign in: https://www.twine.net/signup or on Instagram Email not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Freelance Illustrator and Designer at Freelance, Jennifer Hines
January 1, 2018 - Present
Specializing in illustration, icons, lettering, infographics, and design for publishing, surface design, packaging, editorial, branding, and advertising. Worked with a large variety of clients, adapting each project to meet their individual company brand guidelines and requirements.
Manager of Visual Design at Bersin, Deloitte Consulting LLP
December 31, 2018 - July 17, 2025
Led the art team of a research-based publishing group including managing staff and contractors, tracking publication schedules, completing art, layout and design of articles and publications. Conducted quality-control and branding audits, created templates and guidelines, and worked with stakeholders to make infographics, icons, and illustrations that communicate complex concepts clearly.
Art Manager at American Technical Publishers
December 31, 2013 - July 17, 2025
Designed high-profile educational products and managed the art production for textbooks, while creating templates and guidelines for the team to complete tasks better, faster, and more consistently.
Senior Illustrator / Graphic Designer at American Technical Publishers
December 31, 2011 - July 17, 2025
Illustrated, designed, and produced technical textbooks and educational content front to back and back to front, and prepared all files for print.
Multimedia Specialist at Hedges Lab, Penn State University
December 31, 2004 - July 17, 2025
Created illustrations of animal specimens, scientific charts, and maps for a field guide publication, as well as related book cover and page design and layout.
Art Manager at American Technical Publishers
January 1, 2013 - October 1, 2025
Managed department for art production, creating quality textbooks and learning materials, including illustrations, book design, cover design, packaging, workbooks and media material, and book page layout.
Senior Illustrator and Designer at American Technical Publishers
January 1, 2011 - October 1, 2025
Led art production and design for textbooks and learning materials, including illustrations, book design, packaging, and page layout.
Freelance Illustrator and Designer at Jennifer Hines
January 1, 2017 - Present
Freelance illustrator and designer focused on lettering, illustration, and design for surface design, packaging, stationery, editorial, branding, and advertising campaigns.
Senior Illustrator and Designer at American Technical Publishers
January 1, 2011 - October 1, 2025
Managed department for art production and created quality textbooks and learning materials, including illustrations, book design, cover design, packaging, workbooks and media material, and book page layout.
Art Manager at American Technical Publishers
January 1, 2013 - October 1, 2025
Managed department for art production and created quality textbooks and learning materials, including illustrations, book design, cover design, packaging, workbooks and media material, and book page layout.
Freelance Illustrator and Designer at Jennifer Hines
January 1, 2017 - Present
Specializing in lettering, illustration, and design for surface design, packaging, stationery, editorial, branding, and advertising campaigns. Selected Licensors include: Workman Publishing, Design Design, PicCollage, NobleWorks, Felt, TouchNote, Thortful, CardIsle. Selected Clients include: Quarto Books, LA Times, Edible Reno, Kostuch Media, Smokin’ Bean Coffee, Wild Alaskan Seafood, Kentish Town Vegbox, Premier Foods, Hoxby, Plume Desserts, Numberfit, Compass Box Whisky, Columbia College Chicago.
Stationery Designer & Illustrator at Paper Heart Dispatch
December 31, 2019 - October 1, 2025
Created and maintained an online stationery business, including designing and illustrating the entire product line of over 100 greeting cards, prints, calendars, and custom invitations, and managing sales and wholesale orders.
Manager of Visual Design at Bersin, Deloitte Consulting LLP
December 31, 2018 - October 1, 2025
Developed designs and visualizations of data for illustrations, infographics, reports, models, presentations, and articles for an HR-oriented research publishing team.
Art Manager at American Technical Publishers
December 31, 2013 - October 1, 2025
Managed department for art production and created quality textbooks and learning materials, including illustrations, book design, cover design, packaging, workbooks and media material, and book page layout.
Senior Illustrator and Designer at American Technical Publishers
December 31, 2011 - October 1, 2025
Created illustrations, book design, cover design, packaging, workbooks and layout for textbooks and learning materials as part of a design team.
Freelance Illustrator, Lettering Artist & Designer at Jennifer Hines (Self-Employed)
January 1, 2017 - Present
Specializing in custom lettering, illustration, and design for products & packaging, stationery, surface design, editorial/publishing, branding, and advertising campaigns. Selected licensors include Workman Publishing, Design Design, PicCollage, NobleWorks, Felt, TouchNote, Thortful, CardIsle. Selected clients include Quarto Books, LA Times, Edible Reno, Kostuch Media, Smokin’ Bean Coffee, Wild Alaskan Seafood, Kentish Town Vegbox, Nunches Lunch Kits, Premier Foods, Hoxby, Plume Desserts, Numberfit, CompassBox Whisky, Columbia College Chicago.
Stationery Designer & Illustrator at Paper Heart Dispatch
January 1, 2016 - January 1, 2019
Created and maintained an online stationery business, including designing and illustrating the product line of greeting cards, prints, calendars, and custom invitations/artworks, as well as managing online listings, sales, shipments, and wholesale orders.
Manager of Visual Design at Bersin, Deloitte Consulting LLP
January 1, 2013 - January 1, 2018
Developed designs and visualizations of data for illustrations, infographics, reports, models, presentations, and articles for an HR-oriented research publishing team, including page design and layout and managing design staff projects and publishing production schedules.
Senior Illustrator and Designer at American Technical Publishers
January 1, 2004 - January 1, 2011
Senior Illustrator and Designer responsible for art production, creating textbooks and learning materials, including illustrations, book design, cover design, packaging, workbooks and media materials, and book page layout.
Art Manager at American Technical Publishers
January 1, 2011 - January 1, 2013
Art Manager overseeing department for art production and quality textbook creation, including illustrations, book design, cover design, packaging, workbooks and media materials, and book page layout.

Education

Masters of Arts Management at Columbia College, Chicago IL, USA
January 1, 2010 - December 31, 2010
Masters of Fine Arts at Penn State University, State College PA, USA
January 1, 2004 - December 31, 2004
Bachelors of Fine Art in Art at University of Washington, Seattle WA, USA
January 1, 2001 - December 31, 2001
Bachelors of Arts in English at University of Washington, Seattle WA, USA
January 1, 2001 - December 31, 2001

Qualifications

Hiiibrand Illustration Awards Shortlist
October 1, 2025 - October 31, 2025
I made the shortlist for an illustration award for an illustrated interactive pop-up book on Sandwiches.

Industry Experience

Education, Media & Entertainment, Consumer Goods, Professional Services, Retail, Other, Non-Profit Organization
    uniE621 Ice Cream Branding and Packaging Illustration
    A fun series of four flavors for an ice cream brand Luna, as well as a branded logo and hand-drawn font for their materials. branding illustrator packaging
    uniE621 Creative Festival Event Poster Illustration
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    uniE621 Illustrated Folklore Inspired Scarf Pattern Design
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    uniE621 Big Lebowski Cocktail Book Cover and Interior Book Illustrations
    The Brief: To create 75+ full page illustrations, complete with title lettering illustration, food and cocktail illustrations, spot art illustrations, and cover illustration for a Big Lebowski-inspired cocktail book for Quarto Books Role: Illustrator responsible for illustration and lettering for book cover and book interior illustrations. Creative direction and book design by Laura Drew and the Quarto Books design team. All text and recipes written by author André Darlington. Tools Used: Procreate app, iPad Pro, Photoshop, Apple pencil, Photoshop. I partnered with Quarto Books to create all the illustrations for an upcoming title, The Unofficial Big Lebowski Cocktail Book, featuring over 50 recipes for cocktails and foods that were all inspired by the Coen Brothers’ movie The Big Lebowski. The author André Darlington wrote the content and recipes, but they wanted something illustrated instead of the typical photographs. The movie is quirky with lots of fun details, so the brief was to bring out the fun and characters from the movie to make the book have a similar vibe. Based on the recipe text, I created hand-drawn cocktail illustrations for each drink, using hand-lettering to illustrate the titles for each drink, and then added some fun spot illustrations that referenced the character, scene, or story plot point that the drink referenced. I had no photos to go by, so I had the pleasure to visualize the recipes and color to see how they might look. In addition to the over 50 cocktails, there was a series of food recipes for noshing with friends or bowling buddies, so I got to illustrate those food recipes as well. This project was a very fun project that spanned the summer of 2022 and where I got to flex all my favorite drawing muscles, including lots of lettering, cocktail illustrations, and food illustrations, all combined into one quirky package. I’m proud to have illustrated this project from the cover through all the recipes. The book released March 2023. Thanks to Creative Director Laura Drew for the commission. illustrator bookillustration
    uniE621 Rita Lita Hot Sauce Packaging Illustration
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    uniE621 Lager Beer Can Illustration
    This fun character illustration for a local lager beer can packaging design was created to show local flavor and landmarks and entice people to grab a can. illustrator packagingdesign packagingillustration beerpackaging