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Hi, I’m Jennifer Padilla, a social media specialist with 2+ years of experience managing brand accounts, creating short-form video content, and developing platform-native strategies across TikTok and Instagram. I’ve led accounts end to end from content ideation and production to scheduling, community management, and performance tracking. I love translating brand voice into authentic, engaging content that resonates with real audiences. I’m comfortable writing captions, shooting on location, editing in CapCut and Adobe tools, or briefing creators. I bring a strategic mindset, a collaborative spirit, and a genuine knack for what makes content connect. I’m excited to bring fresh ideas to a team that values creativity, data-driven decision making, and building meaningful connections with audiences.…Hi, I’m Jennifer Padilla, a social media specialist with 2+ years of experience managing brand accounts, creating short-form video content, and developing platform-native strategies across TikTok and Instagram. I’ve led accounts end to end from content ideation and production to scheduling, community management, and performance tracking. I love translating brand voice into authentic, engaging content that resonates with real audiences. I’m comfortable writing captions, shooting on location, editing in CapCut and Adobe tools, or briefing creators. I bring a strategic mindset, a collaborative spirit, and a genuine knack for what makes content connect. I’m excited to bring fresh ideas to a team that values creativity, data-driven decision making, and building meaningful connections with audiences.

Jennifer Padilla

Social Media Manager, Content Creator, Video Editor, +2

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Hi, I’m Jennifer Padilla, a social media specialist with 2+ years of experience managing brand accounts, creating short-form video content, and developing platform-native strategies across TikTok and Instagram. I’ve led accounts end to end from content ideation and production to scheduling, community management, and performance tracking. I love translating brand voice into authentic, engaging content that resonates with real audiences. I’m comfortable writing captions, shooting on location, editing in CapCut and Adobe tools, or briefing creators. I bring a strategic mindset, a collaborative spirit, and a genuine knack for what makes content connect. I’m excited to bring fresh ideas to a team that values creativity, data-driven decision making, and building meaningful connections with audiences.…Hi, I’m Jennifer Padilla, a social media specialist with 2+ years of experience managing brand accounts, creating short-form video content, and developing platform-native strategies across TikTok and Instagram. I’ve led accounts end to end from content ideation and production to scheduling, community management, and performance tracking. I love translating brand voice into authentic, engaging content that resonates with real audiences. I’m comfortable writing captions, shooting on location, editing in CapCut and Adobe tools, or briefing creators. I bring a strategic mindset, a collaborative spirit, and a genuine knack for what makes content connect. I’m excited to bring fresh ideas to a team that values creativity, data-driven decision making, and building meaningful connections with audiences.

Available to hire

Hi, I’m Jennifer Padilla, a social media specialist with 2+ years of experience managing brand accounts, creating short-form video content, and developing platform-native strategies across TikTok and Instagram. I’ve led accounts end to end from content ideation and production to scheduling, community management, and performance tracking. I love translating brand voice into authentic, engaging content that resonates with real audiences.

I’m comfortable writing captions, shooting on location, editing in CapCut and Adobe tools, or briefing creators. I bring a strategic mindset, a collaborative spirit, and a genuine knack for what makes content connect. I’m excited to bring fresh ideas to a team that values creativity, data-driven decision making, and building meaningful connections with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Social Media Manager (Internship) at Vanu

January 1, 2024 - January 1, 2024

Owned the brand’s social media presence end-to-end for a lifestyle and intimate apparel brand, managing strategy, content creation, scheduling, publishing, and community engagement across TikTok and Instagram. Developed platform-native content strategies targeting women 16-32, growing engagement and brand recognition. Shot, edited, and published short-form video content using CapCut and mobile-first tools.

Marketing Team Member (Internship) at Maxisector

January 1, 2024 - January 1, 2024

Managed social media accounts across platforms, executing a consistent content calendar and maintaining brand voice. Contributed to the development of brand promotion campaigns and assisted with execution across channels. Tracked engagement and community response, iterating on content approach based on what resonated with the audience.

Marketing Intern at Livansud S.A.

January 1, 2022 - January 1, 2022

Created and updated visual content for digital platforms using Adobe tools, ensuring assets were on-brand and aligned with current campaign positioning. Collaborated across marketing and communications deliverables to support timely production of digital content for web and social channels.

Residence Recruitment Team Member at Toronto Metropolitan University

January 1, 2025 - Present

Represented TMU’s brand at high-traffic Open House events, delivering consistent on-message communications to large, diverse audiences. Contributed to event coordination and visitor experience, developing strong skills in real-time audience engagement and brand representation.