Available to hire
Hi, I am Jennifer Jensen - a strategic communications and marketing leader who helps brands grow by telling compelling stories across earned, owned and paid media.
Over the last 15+ years I have shaped journalism, PR and content strategy for corporate and media clients, building strong networks, guiding teams, and delivering content that drives engagement and growth.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Writer, Editor and Social Media Coordinator at Self-employed
September 1, 2014 - November 23, 2025Consults with corporate and media clients to produce articles, campaigns and digital content that strengthens brand position and increases readership. Creates social media strategies that increases client engagement and audience reach by up to 60%.
Media and PR Specialist at BCMI
October 1, 2025 - October 1, 2025Led media and communications strategy that expanded press coverage by 50% year-over-year, increasing brand visibility in top-tier industry outlets. Crafted news releases, features and digital content that enhanced engagement and reinforced organizational reputation. Collaborated with executive and sales teams to produce collateral, case studies and content that accelerated business development. Developed unified communications and marketing plan aligning internal, digital and PR initiatives for consistent brand voice. Acted as media and PR liaison to expand reach across digital and print channels. Represented BCMI at major industry events to strengthen media partnerships and promote brand leadership. Wrote, created and scheduled content for social media accounts.
Editor-in-Chief at Window Fashion VISION Magazine
May 1, 2023 - May 1, 2023Directed editorial vision and content strategy, increasing audience engagement by 15%. Partnered with sales and advertising teams to launch branded content initiatives, generating 15% revenue growth. Researched and sourced compelling content and photography, elevating publication quality and visual appeal. Authored feature articles that strengthened brand authority within the industry. Supervised a team of contributors, providing editorial direction and ensuring alignment with brand standards.
Associate Editor / Assistant Editor at Mining Media International Inc.
July 1, 2022 - July 1, 2022Directed content for two trade publications reaching 20,000+ professionals across mining and construction sectors. Wrote, edited and produced print and digital content, reinforcing publication authority and expanding digital reach. Drove digital transformation efforts that boosted e-newsletter engagement 30% and web traffic by 20%. Managed and mentored freelance writers, ensuring editorial quality and deadline compliance. Represented the company at trade shows and industry events, reporting on trends and strengthening relationships.
Reporter at The Wakulla News
March 1, 2013 - March 1, 2013Produced 150+ articles annually, covering government, education, courts and the community. Increased web traffic through engaging digital content and active social media management.
Office Assistant/Estimator at ServPro of Alachua County West
April 1, 2010 - April 1, 2010Produced company newsletter and managed internal communications. Handled customer relations, insurance claims and office operations. Prepared job estimates and maintained accurate project records.
Reporter at Roane County News
August 1, 2009 - August 1, 2009Produced 200+ articles on a variety of topics, strengthening community engagement, earning multiple awards. Managed publication design and production for The Rockwood Times.
Education
Bachelor of Science in Journalism, Minor in Business Administration at University of Florida
August 5, 2002 - August 12, 2006Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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