Polyonics is a global company. Their branding had served them well in the past, but it needed a refresh to support their messaging and capture the level of product innovation, quality and personal, collaborative service that they offer to their customers. Further, their marketing collateral lacked consistent brand style and strategy. Together, we and built a versatile system for promoting all of their products with applying the new brand style to technical data sheets, product brochures, print and digital advertisements, tradeshow graphics, and other various brand touch points. We brought the supporting imagery up to the next level by using stock photos to show product applications, and in many cases working a little magic on their existing photos to make them match the new photography style.
The goal with the new logo was to visually show the company’s values and strengths, as well as the products they make (primarily label substrates for harsh environments like jet engines, computer chips, cryogenic storage and other extreme temperature and chemical-exposure applications).
The design we arrived at is clean, bold typography paired with a logomark that represents their collaborative process of working closely with their customers – a handshake, ideas flowing, working together. It also represents the physical products that they make – solutions mixing together, two layers of material being combined together, a substrate being coated.
To see the full brand re-design, visit:
https://www.twine.net/signin
logo branding graphicdesigner designer typography logomark brochure manufacturing tradeshow rebrand corporatebranding corporatelogo…Polyonics is a global company. Their branding had served them well in the past, but it needed a refresh to support their messaging and capture the level of product innovation, quality and personal, collaborative service that they offer to their customers. Further, their marketing collateral lacked consistent brand style and strategy. Together, we and built a versatile system for promoting all of their products with applying the new brand style to technical data sheets, product brochures, print and digital advertisements, tradeshow graphics, and other various brand touch points. We brought the supporting imagery up to the next level by using stock photos to show product applications, and in many cases working a little magic on their existing photos to make them match the new photography style.
The goal with the new logo was to visually show the company’s values and strengths, as well as the products they make (primarily label substrates for harsh environments like jet engines, computer chips, cryogenic storage and other extreme temperature and chemical-exposure applications).
The design we arrived at is clean, bold typography paired with a logomark that represents their collaborative process of working closely with their customers – a handshake, ideas flowing, working together. It also represents the physical products that they make – solutions mixing together, two layers of material being combined together, a substrate being coated.
To see the full brand re-design, visit:
https://www.twine.net/signin
logo branding graphicdesigner designer typography logomark brochure manufacturing tradeshow rebrand corporatebranding corporatelogoWW…