Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Jiachen Lu, also known as Jenny. I’m a Digital Content & Video Marketing Specialist who loves turning ideas into engaging visual stories across platforms. I bring hands-on video production, photography, and social media strategy to help brands connect with their audiences. Over the years, I’ve led end-to-end content creation—from planning and scripting to filming, editing, and publishing—while collaborating with cross-disciplinary teams to align with branding and growth goals. I’m excited to bring creative, data-informed storytelling to new challenges.…Hi, I’m Jiachen Lu, also known as Jenny. I’m a Digital Content & Video Marketing Specialist who loves turning ideas into engaging visual stories across platforms. I bring hands-on video production, photography, and social media strategy to help brands connect with their audiences. Over the years, I’ve led end-to-end content creation—from planning and scripting to filming, editing, and publishing—while collaborating with cross-disciplinary teams to align with branding and growth goals. I’m excited to bring creative, data-informed storytelling to new challenges.

Jiachen Lu (Jenny)

Video Editor, Photographer, Content Creator, +2





Hi, I’m Jiachen Lu, also known as Jenny. I’m a Digital Content & Video Marketing Specialist who loves turning ideas into engaging visual stories across platforms. I bring hands-on video production, photography, and social media strategy to help brands connect with their audiences. Over the years, I’ve led end-to-end content creation—from planning and scripting to filming, editing, and publishing—while collaborating with cross-disciplinary teams to align with branding and growth goals. I’m excited to bring creative, data-informed storytelling to new challenges.…Hi, I’m Jiachen Lu, also known as Jenny. I’m a Digital Content & Video Marketing Specialist who loves turning ideas into engaging visual stories across platforms. I bring hands-on video production, photography, and social media strategy to help brands connect with their audiences. Over the years, I’ve led end-to-end content creation—from planning and scripting to filming, editing, and publishing—while collaborating with cross-disciplinary teams to align with branding and growth goals. I’m excited to bring creative, data-informed storytelling to new challenges.

Available to hire

Hi, I’m Jiachen Lu, also known as Jenny. I’m a Digital Content & Video Marketing Specialist who loves turning ideas into engaging visual stories across platforms. I bring hands-on video production, photography, and social media strategy to help brands connect with their audiences.

Over the years, I’ve led end-to-end content creation—from planning and scripting to filming, editing, and publishing—while collaborating with cross-disciplinary teams to align with branding and growth goals. I’m excited to bring creative, data-informed storytelling to new challenges.

Skills

Branding

Experience Level

Branding

Expert

Language

Chinese

Fluent

English

Advanced

Work Experience

New Media Editor at Hezheng Culture Co., Ltd

March 1, 2023 - January 1, 2025

Developed and executed short-form video content strategies for platforms including Douyin and YouTube; conducted audience and topic research to identify culturally relevant themes, improving content reach and platform engagement; managed end-to-end production of digital content (concept development, scripting, filming, editing, publishing); collaborated with social media accounts to align content with platform trends and optimize visibility; analyzed content performance to refine direction.

Curator & Project Coordinator at TRACE Exhibition

September 1, 2025 - April 1, 2026

Led the development of the exhibition concept and ensured consistency across selected works; managed the open call process, including submission review and artist coordination; produced audience-facing content and oversaw print production and layout to ensure smooth exhibition outputs; organized timelines and collaborated with artists and team members to deliver outputs on schedule.

Content & E-commerce Project Lead at XiaoHongShu / RED

January 1, 2024 - December 31, 2025

Developed and managed platform content strategies for XiaoHongShu (RED); created product photography and promotional content tailored to platform aesthetics; translated branding goals into engaging visuals; identified target audiences and optimized content to drive engagement and sales.

Photographer at ICH Gastronomy Branding Project, Nanjing, China

June 1, 2023 - July 1, 2023

Produced visual content to support branding and promotional materials; documented key activities and delivered high-quality visual assets for external communications; collaborated with project teams to align output with branding objectives; managed post-production workflow including editing and delivery.