Available to hire
I am a digital marketing leader blending AI engineering with data-driven growth to help brands scale with measurable results. I specialize in performance marketing, AI-powered content ops, and cross-channel strategy to turn insights into action.
I lead diverse, cross-functional teams, shape agency strategy, and drive client growth by aligning operations, processes, and culture around modern, data-first practices. I’m passionate about bridging digital marketing and AI to unlock new value for brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
French
Advanced
English
Advanced
Work Experience
Managing Director at BossData (part of ZIGT)
January 1, 2025 - PresentLeading the integration of BossData with ZIGT, aligning operations, culture, and processes. Overseeing Finance and HR, and implementing a modern compensation framework. Won an IAB Mixx Award with an AI-driven client case. Leading agency strategy, client growth, and delivery quality.
Performance Director at ZIGT Media
January 1, 2022 - PresentExpanding the digital performance service line (SEO, SEA, social, analytics). Developing the agency’s performance marketing strategy and operating model. Strategically supported the BossData acquisition and integration. Implementing advanced analytics and leading cross-channel growth initiatives.
Digital Performance Consultant at Freelance
January 1, 2016 - January 1, 2022Provided strategic support for multiple agencies and brands. Led digital strategy and performance operations across SEO, SEA, social, email and analytics. Consultant at Empathy Lab. Interim lead for digital-growth projects.
Head of Digital at DexVille Agency
January 1, 2016 - January 1, 2022Led digital strategy and performance operations across SEO, SEA, social, email and analytics.
Consultant at Empathy Lab
January 1, 2016 - January 1, 2022Acted as interim lead for digital-growth projects.
Head of Search at GroupM (part of WPP)
January 1, 2014 - January 1, 2016Managed a 7-person team and built a Search Center of Excellence. Led strategy, integrated SEO/SEA insights, and supported business development.
Head of SEO at GroupM (part of WPP)
January 1, 2013 - January 1, 2014Managed SEO specialists and designed global enterprise strategies.
Search Engine Marketing Consultant at GroupM (part of WPP)
January 1, 2011 - January 1, 2013Executed technical SEO, audits, optimization, and stakeholder training.
Member of Staff | Research & Communication at deMens.nu
January 1, 2004 - January 1, 2011Developed and executed communication and PR strategy. Project-managed the organization’s new website and served as web-master.
Head of SEO at GroupM
January 1, 2013 - December 31, 2014Managed SEO specialists and designed global enterprise strategies.
Search Engine Marketing Consultant at GroupM
January 1, 2011 - December 31, 2013Executed technical SEO, audits, optimization, and stakeholder training.
Member of Staff | Research & Communications at deMens.nu
January 1, 2004 - December 31, 2011Developed and executed communication and PR strategy; project-managed the organization’s new website and served as web-master.
Education
Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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