Leading the integration of BossData with ZIGT, aligning operations, culture, and processes. Overseeing Finance and HR, and implementing a modern compensation framework. Won an IAB Mixx Award with an AI-driven client case. Leading agency strategy, client growth, and delivery quality.

Performance Director at ZIGT Media

January 1, 2022 - Present

Expanding the digital performance service line (SEO, SEA, social, analytics). Developing the agency’s performance marketing strategy and operating model. Strategically supported the BossData acquisition and integration. Implementing advanced analytics and leading cross-channel growth initiatives.

Digital Performance Consultant at Freelance

January 1, 2016 - January 1, 2022

Provided strategic support for multiple agencies and brands. Led digital strategy and performance operations across SEO, SEA, social, email and analytics. Consultant at Empathy Lab. Interim lead for digital-growth projects.

Head of Digital at DexVille Agency

January 1, 2016 - January 1, 2022

Led digital strategy and performance operations across SEO, SEA, social, email and analytics.

Consultant at Empathy Lab

January 1, 2016 - January 1, 2022

Acted as interim lead for digital-growth projects.

Head of Search at GroupM (part of WPP)

January 1, 2014 - January 1, 2016

Managed a 7-person team and built a Search Center of Excellence. Led strategy, integrated SEO/SEA insights, and supported business development.

Head of SEO at GroupM (part of WPP)

January 1, 2013 - January 1, 2014

Managed SEO specialists and designed global enterprise strategies.

Search Engine Marketing Consultant at GroupM (part of WPP)

January 1, 2011 - January 1, 2013

Executed technical SEO, audits, optimization, and stakeholder training.

Member of Staff | Research & Communication at deMens.nu

January 1, 2004 - January 1, 2011

Developed and executed communication and PR strategy. Project-managed the organization’s new website and served as web-master.

Head of SEO at GroupM

January 1, 2013 - December 31, 2014

Managed SEO specialists and designed global enterprise strategies.

Search Engine Marketing Consultant at GroupM

January 1, 2011 - December 31, 2013

Executed technical SEO, audits, optimization, and stakeholder training.

Member of Staff | Research & Communications at deMens.nu

January 1, 2004 - December 31, 2011

Developed and executed communication and PR strategy; project-managed the organization’s new website and served as web-master.

Digital Performance Consultant at Xzoom

January 1, 2025 - Present

Digital Performance Consultant focusing on digital strategy, automation and AI-driven marketing; provided strategic and executional support for digital marketing and performance initiatives; led digital strategy and performance operations across SEO, SEA, social, email and analytics; consulted at Empathy Lab on customer experience and marketing performance; delivered measurable ROI improvements through structured data and automation; acted as interim lead for digital growth projects.