Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Jen Ramirez, an Email Marketing & B2B Demand Generation Specialist based in the Philippines (GMT+8). With 10+ years of sales and marketing experience, I focus on turning cold data into qualified pipeline using HubSpot lifecycle systems—from prospect research and data enrichment to segmentation, nurture, and smooth Sales handoff. I build and optimize lifecycle funnels (welcome, free-to-paid, paywall recovery, re-engagement, and paid onboarding) and manage HubSpot CRM infrastructure, deliverability, and campaign performance. I’m HubSpot Marketing Hub Certified and enjoy running structured A/B testing to improve opens, clicks, conversions, and overall funnel results across multiple verticals.…Hi, I’m Jen Ramirez, an Email Marketing & B2B Demand Generation Specialist based in the Philippines (GMT+8). With 10+ years of sales and marketing experience, I focus on turning cold data into qualified pipeline using HubSpot lifecycle systems—from prospect research and data enrichment to segmentation, nurture, and smooth Sales handoff. I build and optimize lifecycle funnels (welcome, free-to-paid, paywall recovery, re-engagement, and paid onboarding) and manage HubSpot CRM infrastructure, deliverability, and campaign performance. I’m HubSpot Marketing Hub Certified and enjoy running structured A/B testing to improve opens, clicks, conversions, and overall funnel results across multiple verticals.

Jen Ramirez

Growth Marketer, ABM Marketer, Marketing Automation Specialist, +1





Hi, I’m Jen Ramirez, an Email Marketing & B2B Demand Generation Specialist based in the Philippines (GMT+8). With 10+ years of sales and marketing experience, I focus on turning cold data into qualified pipeline using HubSpot lifecycle systems—from prospect research and data enrichment to segmentation, nurture, and smooth Sales handoff. I build and optimize lifecycle funnels (welcome, free-to-paid, paywall recovery, re-engagement, and paid onboarding) and manage HubSpot CRM infrastructure, deliverability, and campaign performance. I’m HubSpot Marketing Hub Certified and enjoy running structured A/B testing to improve opens, clicks, conversions, and overall funnel results across multiple verticals.…Hi, I’m Jen Ramirez, an Email Marketing & B2B Demand Generation Specialist based in the Philippines (GMT+8). With 10+ years of sales and marketing experience, I focus on turning cold data into qualified pipeline using HubSpot lifecycle systems—from prospect research and data enrichment to segmentation, nurture, and smooth Sales handoff. I build and optimize lifecycle funnels (welcome, free-to-paid, paywall recovery, re-engagement, and paid onboarding) and manage HubSpot CRM infrastructure, deliverability, and campaign performance. I’m HubSpot Marketing Hub Certified and enjoy running structured A/B testing to improve opens, clicks, conversions, and overall funnel results across multiple verticals.

Available to hire

Hi, I’m Jen Ramirez, an Email Marketing & B2B Demand Generation Specialist based in the Philippines (GMT+8). With 10+ years of sales and marketing experience, I focus on turning cold data into qualified pipeline using HubSpot lifecycle systems—from prospect research and data enrichment to segmentation, nurture, and smooth Sales handoff.

I build and optimize lifecycle funnels (welcome, free-to-paid, paywall recovery, re-engagement, and paid onboarding) and manage HubSpot CRM infrastructure, deliverability, and campaign performance. I’m HubSpot Marketing Hub Certified and enjoy running structured A/B testing to improve opens, clicks, conversions, and overall funnel results across multiple verticals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lifecycle Email Marketing Specialist at Soar.com

January 1, 2026 - Present

Owned and built 5 lifecycle nurture funnels (welcome, free-to-paid, paywall recovery, re-engagement, and paid onboarding), including ICP-based B2B outreach across multiple verticals. Planned and executed end-to-end email campaigns and customer journeys in HubSpot, writing core copy and creating mobile-optimized designs. Built HubSpot workflows, triggers, and audience segmentation using behavioral, engagement, demographic, and lifecycle data, including domain-based smart list targeting. Conducted ongoing A/B testing on subject lines, content, CTAs, layouts, and send times, monitoring full-funnel performance (opens, CTRs, conversions, unsubs, and deliverability) and translating results into next-cycle recommendations. Managed campaign calendars, stakeholder alignment, deployment, and database hygiene to protect deliverability and data accuracy.

B2B Demand Generation & CRM Manager at Expo Centric

October 12, 2022 - April 30, 2026

Lead generation, market research, CRM management, and outreach activities conducted remotely for clients in NSW, Australia. Responsible for building prospect lists, optimizing workflows, and supporting campaigns with data-driven insights.

Virtual Assistant (CRM & Marketing Support)

January 1, 2018 - December 31, 2021

Supported multiple clients by managing lead generation, CRM updates, and email outreach for 5+ accounts across industries such as insurance, e-commerce, and advertising. Built segmented contact lists to support targeted email marketing and ran outreach campaigns for lead nurturing and appointment setting. Maintained clean contact databases and updated sales pipelines to support ongoing funnel performance.

Sales & Marketing Officer at RW Solutions Ltd. – Makati City

January 1, 2018 - June 30, 2018

Managed marketing collateral, client communications, and CRM updates. Generated new opportunities through cold calling, networking, and market research.

Sales & Marketing Officer at Philsurv Geodetic Services – Mandaluyong City

May 1, 2016 - September 30, 2017

Furniture Sales Design Specialist at SB Furniture – Quezon City

June 1, 2015 - April 30, 2016

Sales Designer at Centrex Corporation – Mandaluyong City

February 1, 2012 - April 30, 2015